21 episodes

Copy Weekly is a hype-free, BS-free content marketing podcast, featuring in-depth interviews with practitioners on the front lines of the top companies in the most competitive spaces on the interwebs.

Copy Weekly Brad Smith

    • Business
    • 5.0 • 2 Ratings

Copy Weekly is a hype-free, BS-free content marketing podcast, featuring in-depth interviews with practitioners on the front lines of the top companies in the most competitive spaces on the interwebs.

    How Dmitry Dragilev is Singlehandedly Disrupting the Digital PR Industry

    How Dmitry Dragilev is Singlehandedly Disrupting the Digital PR Industry

    When Dmitry Dragilev drove cross country to silicon valley, he had no idea what was ahead. 
    Today, he owns Just Reach Out and has helped countless entrepreneurs and businessmen streamline their PR  practices. He operates on a value-driven approach. 

    In this episode, Dmitry discusses the birth of Just Reach Out, how his background in software engineering aided the process, and best practices for PR outreach.
    Support the show (https://copyweekly.com/)

    • 47 min
    How Anna Crowe of Search Engine Journal Creates Powerful SEO Strategies for Clients

    How Anna Crowe of Search Engine Journal Creates Powerful SEO Strategies for Clients

    Anna Crowe has had a whirlwind career in SEO and content marketing. And she's only getting started. In this episode, Anna shares what she's learned in her role as editor at Search Engine Journal and how she sees content evolving. Brad and Anna also discuss the challenges of the content writing world from finding talented writers to dealing with short-sighted clients.
    Support the show (https://copyweekly.com/)

    • 48 min
    Long-term Growth Strategy: What 10 years as a SaaS Content Marketer has taught Elisa Gabbert

    Long-term Growth Strategy: What 10 years as a SaaS Content Marketer has taught Elisa Gabbert

    Elisa is the Content Director for Wordstream with a decade of industry experience under her belt. She leads the direction of content creation, staying ahead of trends and onboarding top talent to continually improve. In this episode, Brad and Elisa talk about everything from how to choose great freelance writers to evolving content strategies to the future of content marketing
    Support the show (https://copyweekly.com/)

    • 49 min
    How Benyamin Elias Uses Data to Obtain Buy-In and Scale His Content Team

    How Benyamin Elias Uses Data to Obtain Buy-In and Scale His Content Team

    With a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform. Since his start at Active Campaign, Benyamin has scaled the content team, overseeing explosive growth and spearheading data-backed campaign strategies. 


    Ben utilizes his data analysis skills and knowledge of psychology as he leads a growing content team. In this episode, Brad and Ben discuss how Ben’s use of data has helped him obtain buy-in needed to grow his team, important metrics for optimizing content, streamlining communication among a large team, and more. 


    Support the show (https://copyweekly.com/)

    • 52 min
    How Garrett Mehrguth Turned His Entire Company into a Content Marketing Machine

    How Garrett Mehrguth Turned His Entire Company into a Content Marketing Machine

    Garrett Mehrguth is the CEO of Directive, a search marketing agency for enterprise brands that is continually innovating.  

    In this episode, Garrett breaks down his strategies for attracting top talent to Directive and explains the mutually beneficial relationship he has been able to create between the company and his employees.  

    Brad and Garrett discuss methods of thinking outside of the box when creating content and get into the inner workings of the content creation machine that Garrett has cultivated. 
    Support the show (https://copyweekly.com/)

    • 45 min
    Positioning a Podcast: Actionable Insights from Industry Veteran Alban Brooke

    Positioning a Podcast: Actionable Insights from Industry Veteran Alban Brooke

    As the head of marketing at Buzzsprout for five years and counting, Alban Brooke took the helm at the start of the podcast boom and built the Buzzsprout brand from the ground up. 

    In this episode, Alban shares what marketing and content strategies took Buzzsprout from a little known platform with minimal market share to one of the most successful podcast hosting platforms available today. 

    He also delves into the right mindset marketers should adopt when creating content and building an audience. 

    Learn the dos and donts of podcast production in this can't miss episode! 
    Support the show (https://copyweekly.com/)

    • 45 min

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