127 episodes

Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM

    • Careers

Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

    Podcasting Still Matters, with Pat Flynn from Smart Passive Income

    Podcasting Still Matters, with Pat Flynn from Smart Passive Income

    In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.

    These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.

    In this episode, Darrell and Pat talked about:


    How Pat got his start in podcasting, and why
    Why its not too late to start a podcast
    The reason you don’t need to break the bank or get in the weeds launching your show
    Why podcast production gets easier by the minute
    The power of storytelling and teaching in content production
    How Pat’s podcast strategy has changed over the years and the 20% rule he uses
    An examination of Super Fans and their importance for your business
    And a defense of self-publishing

    The Show Notes

    Copyblogger.com
    Pat’s Website
    Follow Pat on Twitter
    Pat’s YouTube Channel
    Pat’s Podcast (Smart Passive Income)
    Pat’s Podcast (Ask Pat)
    Pat’s Course, Power Up Podcasting
    Darrell on Twitter
    Tim on Twitter

    • 43 min
    The New Look Copyblogger in 2020

    The New Look Copyblogger in 2020

    Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.

    Darrell and Tim also also share strategies from behind the scenes.

    In this episode, Darrell and Tim talked about:


    How Copyblogger is restructuring its content and how
    Why traditional content marketing distribution is outdated
    The renewed importance of “series-style” content
    Why user experience and serving your audience is still priority #1
    Tips, tricks, and the technical side of strategic SEO
    How a couple of dynamite pieces of content can completely change your inbound traffic
    Why 90% of your content will never be seen (and how to change that)
    Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity

    The Show Notes

    ConvertKit Blog
    SmartPassiveIncome.com
    Darrell on Twitter
    Tim on Twitter
    Darrell on Tim’s Podcast
    Copyblogger.com

    • 40 min
    New Year, New Copyblogger

    New Year, New Copyblogger

    In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode

    • 29 min
    The Self-Reliant Entrepreneur with John Jantsch

    The Self-Reliant Entrepreneur with John Jantsch

    In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode

    • 27 min
    Consistency Will Take You Further

    Consistency Will Take You Further

    In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

    • 42 min
    The Past, Present, and Future of Online Learning

    The Past, Present, and Future of Online Learning

    In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode

    • 37 min

Customer Reviews

J. Barshop ,

Insightful, entertaining and actionable

Sonia and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business.

The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show Sonia - keep up the great work!

Alexor H. ,

Surface Level and Condescending at Times

I gave about ten or twelve episodes a chance before unsubscribing. The podcast can definitely have some useful information, but often times it will stop just short of the juicy details and instead refer you to a link in the show notes for more details. It isn’t really helpful while driving or on a flight. I’m not sure the producers understand the strengths and weaknesses of podcasts in that regard.

It’s possible that I came in during this show’s “NPR annual fundraiser”, but every other episode felt like they were trying to sell me on a class or conference. The worst instances were when they’d roll out manufactured scarcity and tell you to “buy now, because next week the price triples!” For me, it felt condescending and more like an MLM pitch than a real opportunity for professional development.

If you’re trying to teach people how to sell, at least assume we’re savvy enough to know when we’re being sold.

55y/oNovice ,

Pragmatic and Artful

I have listened to around 20 episodes over the last two months and have found them to be practical, clear and imbued with the experience of people who have been at copywriting a long time. Copyblogger is not the only place to learn about copywriting in the age of content marketing, but it is among the best. My thanks to Sonia and her fellow Rainmakers for sharing what they know.

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