144 episodes
The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM
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- Careers
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4.6 • 281 Ratings
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The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
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Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io
Founder of Systeme.io, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success.
Aurelian Amacker spent over a year, tens of thousands of euros, and lots of blood, sweat, and tears before he found the right formula (and team) for his popular software as a service, now used by thousands of customers to launch and run their own online businesses.
In this episode, Darrell and Aurelian discussed:
The tools Aurélien used to build a list of over 10,000 email subscribers for his first product launch (and why it was so stressful)
Why he chose to move away from the “Product Launch Formula”
3 questions to ask yourself before taking a big financial gamble
Why building the right team from the start is so important
And much more!
The Show Notes
Systeme.io
Aurélien Amacker on Twitter
Darrell on Twitter
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Twitter's Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice
Hosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions.
This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of "pandemic fatigue" for content marketers, and the guys answered your question about how to start to monetize an audience.
In this episode, Darrell and Tim also talked about:
The return of Copyblogger’s membership program and all the specs
The value of Twitter for content marketers and its bright future
How Google Images may become a search referral source via SEO
The great COVID-19 conference cancellation spree and staying flexible in tough times
And where to start when you’re ready to monetize your platform
The Show Notes
ConvertKit — Audience Building for Creators
Drop Your Questions Here: Copyblogger.com/ask
Join The My.Copyblogger Waitlist, and Be the First to Know!
Twitter Stock Jumps on Potential Subscription Platforms
Google Creates a New Way to Drive Traffic Via Image Search
Darrell on Twitter
Tim on Twitter
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The 'Awesomeness' Factor, a Renaissance for Curated Newsletters, and the Right Content Frequency
Learn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and answer more of your questions.
Recent chatter in the world of content marketing includes why “awesomeness” is now a Google ranking factor, the bright future for content marketers, and the guys answered your question about how frequently to publish content to your blog.
In this episode, Darrell and Tim also talked about:
A teaser for the return of My.Copyblogger and …
The Key to Marketing or Selling Anything
Why building something of value for your audience is (still) so important
The power of curated newsletters for content marketers
And finding the sweet spots for your content, schedule, and promotion balance
The Show Notes
ConvertKit — Audience Building for Creators
Drop Your Questions Here: Copyblogger.com/ask
Join The My.Copyblogger Waitlist, And Be The First To Know!
The Key to Marketing or Selling Anything — A Free workshop with Sonia Simone:
Date: July 8,2020
Time: 3 p.m. Central Time
Duration: 60 minutes
Cost: FREE!
What 20 years of Google algorithm updates say about what SEOs should focus on next — SearchEngineLand.com
MorningBrew.com/marketing — Newsletter
Darrell on Twitter
Tim on Twitter
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Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium
This week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your questions.
Recent chatter in the world of content marketing includes the launch of ConvertKit’s upcoming ecommerce solution (ConvertKit Commerce), Shopify’s big play, why success isn’t linear, and the guys answered your question about how to use Medium for content marketing.
In this episode, Darrell and Tim also talked about:
Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitor’s feathers)
Shopify’s plans to take on Amazon
How to build resiliency on the path to success
Why the journey is the destination
And the right way to use Medium to drive traffic
The Show Notes
ConvertKit — Audience Building for Creators
Drop Your Questions Here: Copyblogger.com/ask
Copyblogger.com/Content-Marketing
ConvertKit Commerce waitlist
Shopify Goes after Amazon with New WalMart Deal — Axios
7 Unusual Signs on the Path to a Breakthrough — Stefanie Flaxman
Consistency Will Take You Further, podcast episode with Matt Ragland
Darrell on Twitter
Tim on Twitter
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Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses
Hosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions.
Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses.
In this episode, Darrell and Tim also talked about:
Why content marketing looks so different from 10 years ago
How to fight off spammers who have turned your inbox into a dumpster fire
The pros and cons of recent online privacy and email marketing practices
A primer in writing great content for localized services
And why good SEO is a combo of common sense and answering people’s questions
The Show Notes
ConvertKit — Audience Building for Creators
Drop Your Questions Here: Copyblogger.com/ask
Copyblogger.com/Content-Marketing
Copyblogger’s SEO Masterclass
Hey email tool (by Basecamp)
Record jump in retail sales sends stocks higher, but Fed chief warns economic recovery remains uncertain — The Washington Post
Ahrefs
SEMRush
Darrell on Twitter
Tim on Twitter
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SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point
Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.
Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything.
In this episode, Darrell and Tim also talked about:
Is SMS marketing giving email a run for its money?
Why building your online business on your own platform is (still) so important
How to think about Facebook and Google in your marketing strategy
A simple tool for publishing your paid newsletter
Why patience, consistency, and good writing are all keys to selling online
And the only hack you’ll ever need
The Show Notes
ConvertKit — Audience Building for Creators
Drop Your Questions Here
Register here for our Live Q&A on Thurs. 06/18/2020
Copyblogger.com/Education
Text messaging is the most effective marketing channel most retail brands aren’t using
Facebook Adds Wikipedia Knowledge Boxes in Search Results
Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy
Substack
Consistency Will Take You Further — Ep with Matt Ragland
Endure long enough to get noticed | Nathan Barry
Darrell on Twitter
Tim on Twitter
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Customer Reviews
Insightful, entertaining and actionable
Sonia and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business.
The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show Sonia - keep up the great work!
Surface Level and Condescending at Times
I gave about ten or twelve episodes a chance before unsubscribing. The podcast can definitely have some useful information, but often times it will stop just short of the juicy details and instead refer you to a link in the show notes for more details. It isn’t really helpful while driving or on a flight. I’m not sure the producers understand the strengths and weaknesses of podcasts in that regard.
It’s possible that I came in during this show’s “NPR annual fundraiser”, but every other episode felt like they were trying to sell me on a class or conference. The worst instances were when they’d roll out manufactured scarcity and tell you to “buy now, because next week the price triples!” For me, it felt condescending and more like an MLM pitch than a real opportunity for professional development.
If you’re trying to teach people how to sell, at least assume we’re savvy enough to know when we’re being sold.
Pragmatic and Artful
I have listened to around 20 episodes over the last two months and have found them to be practical, clear and imbued with the experience of people who have been at copywriting a long time. Copyblogger is not the only place to learn about copywriting in the age of content marketing, but it is among the best. My thanks to Sonia and her fellow Rainmakers for sharing what they know.
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