17 min

Copywriting Q&A - Round 2 Ray Edwards Show

    • Marketing

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.
[00:50] Question 1: How do I deal with "scope creep" when working for local clients? [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy? [11:20] Question 3: What's your favorite ad campaign of all time?
Links
https://youtu.be/ua5VfCVsDYo
Tony Robbins Vintage Infomercial
https://youtu.be/L8nt94LCyqY
The Most Interesting Man In The World
The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript https://rayedwards.com/593

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.
[00:50] Question 1: How do I deal with "scope creep" when working for local clients? [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy? [11:20] Question 3: What's your favorite ad campaign of all time?
Links
https://youtu.be/ua5VfCVsDYo
Tony Robbins Vintage Infomercial
https://youtu.be/L8nt94LCyqY
The Most Interesting Man In The World
The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript https://rayedwards.com/593

17 min