28 episodes

As a healthcare marketer, you face internal and external marketing challenges. Core Exchange is a series of interviews with industry leaders who understand the change needed in today’s marketplace to thrive in this increasingly competitive market. If you're a looking for a competitive edge, this podcast is for you

Core Exchange: A healthcare marketing podcast Core Creative

    • Business
    • 5.0 • 4 Ratings

As a healthcare marketer, you face internal and external marketing challenges. Core Exchange is a series of interviews with industry leaders who understand the change needed in today’s marketplace to thrive in this increasingly competitive market. If you're a looking for a competitive edge, this podcast is for you

    Core Exchange: How to help patients during the pandemic

    Core Exchange: How to help patients during the pandemic

    Recently, we conducted a discussion with Rob Klein, founder and CEO of Klein and Partners, and our Director of Insights and Strategy, Sue Spaight. The pair covered key highlights of the third wave of Rob's national study: How the Coronavirus is Impacting Healthcare Perceptions and Behaviors. This study, fielded in June 2020, provides valuable and immediately actionable insights to help healthcare marketing and communications professionals gain the confidence of their patients, bring them back into their systems for care and understand how to support caregivers during this difficult time.
    You can listen to the podcast episode using the player embedded below, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes. You can also watch the video discussion here.

    Core Exchange: How the Coronavirus is impacting healthcare perceptions and behaviors

    Core Exchange: How the Coronavirus is impacting healthcare perceptions and behaviors

    On June 4, 2020, we conducted an online discussion with Rob Klein, founder and CEO of Klein and Partners, covering key highlights of the second wave of his national study: How is the Coronavirus Impacting Healthcare Perceptions and Behaviors. This study, fielded in May, 2020, provides valuable and immediately actionable insights for healthcare marketing and communications professionals.
    You can listen to the podcast episode using the player embedded below, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes. You can also watch the video discussion here.

    • 52 min
    Core Exchange: Learn Healthcare Marketing

    Core Exchange: Learn Healthcare Marketing

    This is part two of our conversation with a young professional learning what it takes to succeed in a career in healthcare marketing. Listen in for their perspective on the way things have always been and the ways younger people expect to find information and own their experiences with healthcare.
    You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

    • 12 min
    Core Exchange: Growing Into Healthcare

    Core Exchange: Growing Into Healthcare

    In this episode of the Core Exchange, hear from a young professional growing into their career in healthcare. It’s an interesting perspective from a young professional.
    You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

    • 15 min
    Core Exchange: Emotional Patient Connections

    Core Exchange: Emotional Patient Connections

    “There is no clinic without your patients.” This conversation with an experienced healthcare strategist dives into what it takes to connect with healthcare consumers and “achieve something special.”
    You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

    • 18 min
    Core Exchange: Research. Data. Strategy.

    Core Exchange: Research. Data. Strategy.

    Listen to learn how the right market research will prove brand strength, preference and more, while providing a direction for future strategy. You can listen to the episode using the player embedded here or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

    • 23 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

House Mouse 33 1/3 ,

Great Marketing Tools

Great guests that share real-world healthcare insights. Core Creative shows their marketing chops and provide great tools for us in the healthcare marketing arena.

angikreegs33 ,

Great insights for healthcare marketers!

Love this new podcast!

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