15 episodes

The Core of Commerce Podcast explores the commerce strategies and technological innovations that are driving the growth of the world’s most dynamic industry — eCommerce.
The retail and digital revolutions are well underway, providing businesses with new opportunities to innovate and delight in the name of customer experience. But in an industry that’s forever shifting, how do businesses know where to focus next in their eCommerce strategies?
The Core of Commerce Podcast explores the industry’s hottest topics to inspire you and give you practical tools to improve your commerce business. Host, Guido Jansen, talks to the industry’s brightest minds, who are pushing the boundaries of commerce. From platforms and payments to mobile apps and marketing, and much more, Core of Commerce equips you with cutting-edge knowledge to help you achieve and exceed your digital commerce goals. The Core of Commerce Podcast is brought to you by Vaimo. For actionable commerce advice that your business can start implementing today, see Vaimo’s blog.

For more information, visit https://www.coreofcommerce.com/

Core of Commerce Guido Jansen, Vaimo

    • Management
    • 5.0, 2 Ratings

The Core of Commerce Podcast explores the commerce strategies and technological innovations that are driving the growth of the world’s most dynamic industry — eCommerce.
The retail and digital revolutions are well underway, providing businesses with new opportunities to innovate and delight in the name of customer experience. But in an industry that’s forever shifting, how do businesses know where to focus next in their eCommerce strategies?
The Core of Commerce Podcast explores the industry’s hottest topics to inspire you and give you practical tools to improve your commerce business. Host, Guido Jansen, talks to the industry’s brightest minds, who are pushing the boundaries of commerce. From platforms and payments to mobile apps and marketing, and much more, Core of Commerce equips you with cutting-edge knowledge to help you achieve and exceed your digital commerce goals. The Core of Commerce Podcast is brought to you by Vaimo. For actionable commerce advice that your business can start implementing today, see Vaimo’s blog.

For more information, visit https://www.coreofcommerce.com/

    How eCommerce Companies Should Use LinkedIn For Marketing

    How eCommerce Companies Should Use LinkedIn For Marketing

    Does your eCommerce company know how to use LinkedIn for marketing effectively? Listen to Goldie Chan, the Oprah of LinkedIn and one of the top 5 leaders when it comes to LinkedIn video.

    Key takeaways include how eCommerce brands can use LinkedIn for branding, why conversion on LinkedIn differs from any other channel, which you should build first - your personal brand or your brand page, how to get employees to engage with company content, and the most common mistakes eCommerce brands make on LinkedIn.

    • 41 min
    How Personality Testing Can Help Your eCommerce Business

    How Personality Testing Can Help Your eCommerce Business

    When you run an eCommerce business, understanding your customers and their purchasing behaviour, through user and product research is key. Meet Jon Puleston, a multi-award winning market researcher at Kantar.

    Key takeaways include the challenge of measuring personality with classical techniques, why your past can indicate your future personality, how commercial companies can use Jon’s paper, how far personality is a predictor for buying behaviour, and the power of social influence on decision making.

    • 40 min
    The Link Between Good Customer Experience and Good Product Experience

    The Link Between Good Customer Experience and Good Product Experience

    Virginie Blot, PXM (Product Experience Management) Evangelist at Akeneo discusses customer experience and product experience with Guido.

    Key takeaways:
    What a PXM evangelist does
    The importance of a product description
    Adapt each product experience for each channel you use
    How Akeneo can help you get to market faster
    Why PIM is the tool for breaking internal business silos
    How to turn your products into an experience
    Share your values with your customers

    • 31 min
    Migrating Your eCommerce Business From Magento 1 to Magento 2

    Migrating Your eCommerce Business From Magento 1 to Magento 2

    If you run your eCommerce store on Magento 1 and you haven’t begun to migrate over to Magento 2, listen as Georgia Barry, digital strategy consultant at Vaimo, explains why you need to do it.

    Key takeaways include: The benefits of migration to your customers, your SEO and your internal teams, how if you stay with Magento 1 then staying secure will cost you, what merchants should consider before migrating, the sexy benefits of Magento 2 compared with Magento 1, and the sexiest feature being the new page builder.

    • 29 min
    Make All of Your Data Actionable With Russell McAthy

    Make All of Your Data Actionable With Russell McAthy

    Do you struggle to get enough actionable data from Google Analytics? Then you need to listen to Russell McAthy, CEO and co-founder of Ringside Data.

    Key takeaways include: Why Russell set up Ringside Data, the companies with the biggest data problem, how Ringside outperforms Google Analytics, if you’re investing in data analytic tools, you need people with specific skill sets, the biggest pain points Ringside is trying to solve, the benefit of Ringside for eCommerce businesses, and what attribution is.

    • 53 min
    Building Customer Loyalty with Nikhil Naidu

    Building Customer Loyalty with Nikhil Naidu

    How do you build customer loyalty and reduce customer churn? By implementing a loyalty programme. Nikhil Naidu, lead of product marketing activities for Yotpo loyalty and referral software products, has a vast experience in customer loyalty.

    Key takeaways:

    How a loyalty programme can help your brand
    How to combat customer churn (and what is likely to cause customer churn)
    The link between user-generated content and loyalty
    What the market can expect to see in terms of customer loyalty in 2020

    • 42 min

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