30 min

Core values, brand equity and the importance of the customer experience with Jose Herrera, CEO and founder of Horatio How to Drive Profit with Purpose

    • Entrepreneurship

Jose came to America from the Dominican Republic for college. Upon graduation, he got a start in business in Wall Street, where he helped rebuild Morgan Stanley's Latin American portfolio. After eight years, he decided to go to business school. And on the very first day, he met his co-founders in what became Horatio, a white-glove outsourced customer service solution for some of the world's most well-known brands. Jose's story is one of purpose, perseverance, and values-driven growth.

Jose came to America from the Dominican Republic for college. Upon graduation, he got a start in business in Wall Street, where he helped rebuild Morgan Stanley's Latin American portfolio. After eight years, he decided to go to business school. And on the very first day, he met his co-founders in what became Horatio, a white-glove outsourced customer service solution for some of the world's most well-known brands. Jose's story is one of purpose, perseverance, and values-driven growth.

30 min