24 episodes

The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level.

Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.

The Corporate Data Show: Marketing Data | Thought Leadership | B2B Data Rick Holmes: Strategic Data Expert | CEO of Every Market Media

    • Business
    • 5.0, 6 Ratings

The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level.

Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.

    21: Upcoming Data Trends in 2017 w/ Henry Schuck

    21: Upcoming Data Trends in 2017 w/ Henry Schuck

    DiscoverOrg is considered to be one of the best B2B sets in the data business.
    Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.
    He also talked about privacy shield legislation, and what his wife said when he dropped a potential career in law and started DiscoverOrg from nothing.

    • 15 min
    Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes?

    Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes?

    It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data.
    Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.
    Q: What are the two methods of root validation of unverifiable b2b email addresses?
    A: Sent mail and “ask” (a.k.a. pings, MX lookups, and port 80 asks).
    Each method has its pros and cons, which Rick Holmes, founder of Every Market Media, is here to explain.

    • 17 min
    20: How to Navigate Unverifiable Email Addresses w/ Rowland O'Connor

    20: How to Navigate Unverifiable Email Addresses w/ Rowland O'Connor

    Unverifiable email addresses aren’t as easy to navigate as they used to be.
    Today’s guest is Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.

    • 16 min
    Technical Sessions 2: Reverse IP Lookup

    Technical Sessions 2: Reverse IP Lookup

    Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales?
    In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think.
    Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it.
    Here comes the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup.

    • 8 min
    19: Data Quality vs. Data Scale w/ Ryan Rolf

    19: Data Quality vs. Data Scale w/ Ryan Rolf

    On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.
    Aggregating data from many sources in true data broker fashion, Rolf supplies data to advertisers to field their targeting, all the while hosting it online for easy access. In his six years at Lotame, Rolf has seen the company become one of the largest global online data exchanges.
    Clients with diverse use cases are coming to him to build stuff, so he knows the importance of data quality. “When you talk data quality,” Rolf said, “quality issues are in both sides of the world—third party data and first party data.”

    • 16 min
    Technical Sessions 1: B2B to B2C Matching

    Technical Sessions 1: B2B to B2C Matching

    If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make.
    In that case, why bother with matching B2B to B2C data?
    In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.
     

    • 8 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

James Carbary ,

Great content

Really excited about this show. Rick knows his stuff, and it's clear from the moment he opens his mouth. Stoked to see the guests that he brings on to the podcast!

PSrun ,

Valuable Combination

Rick clearly knows what he's talking about. The combination of his expertise and the knowledge his guests bring to the table makes for a great show.

Chris123 online ,

Worth a listen

Great insight and ideas to use. Look forward to more podcasts from them!

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