The Paul Higgins Show Paul Higgins

In this solo episode, I tackle the often misleading use of Return on Investment (ROI) in deals and introduce a more tangible measure—economic impact. I discuss how focusing on the real-time financial pains of clients can transform the sales conversation from speculative to substantive. Throughout the episode, I share strategies that have shifted my approach to evaluating opportunities, moving away from unpredictable ROI forecasts to discussing immediate economic impacts that resonate more with clients. Tune in to learn how to change your approach and create actual value by focusing on what truly impacts your clients today.
Resources and Links
Previous episode: 529 - The Future of CRM with Jon FerraraCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterFind out more about Paul and how he can help you

Why you should listen
Gain valuable insights from Jon Ferrara, who has decades of experience in the CRM industry, including founding one of the earliest CRMs, GoldMine.Learn about the next evolution of CRM systems, which focus on building relationships across entire businesses rather than just enhancing sales processes.Discover a special offer from Jon, providing you with tools to effectively enhance your business and client relationships.
In this episode, Jon Ferrara, a pioneer in the CRM industry and founder of Nimble, shares his extensive knowledge and experience. He discusses the transformation of customer relationship management systems and how his current venture, Nimble, innovates to serve sales teams and entire organizations. Jon emphasizes using CRMs to build meaningful business relationships rather than just managing sales data.

About Jon Ferrara
Jon is a serial entrepreneur and is a noted social, sales, and marketing speaker. He has re-imagined CRM by building Nimble, which is the relationship-focused CRM for the entire team. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs).

Resources and Links
Nimble.comJon’s LinkedIn profileJon on Twitter: @Jon_FerraraJon on Instagram: @jonferraraJon’s Facebook profileGet the exclusive offer for Tech Consultants here!Previous episode: 528 - Four Minds of Digital Transformation with Ben StroupCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterSuggested resourcesFind out more about Paul and how he can help you

Why you should listen
Learn why immediate solutions might not always be in your best interest and how they can divert you from addressing the root cause of challenges.Discover the concept of adaptive change and its significance in achieving sustainable organizational success beyond mere technological implementations.Gain valuable strategies from Ben's "four minds" model to navigate uncertainty, streamline operations, and capitalize on growth opportunities effectively.
Are you ready to revolutionize your organization's approach to change? In this episode, Ben Stroup introduces the transformative concept of adaptive change through the lens of the "four minds"—strategy, Operations, Technology, and Data. He highlights how a holistic approach navigates uncertainty and leads to remarkable growth. Ben emphasizes the importance of adoption as the accurate measure of success and stresses the critical role of strategic execution in turning ambitious goals into reality. Discover the keys to resilience and innovation in this insightful discussion.
About Ben Stroup
Ben Stroup is changing the way organizations succeed. As a consultant and coach, he helps leaders navigate uncertainty, streamline operations, and unlock growth opportunities.
Ben uses data-driven insights to develop measurable strategies that propel organizations forward. His ability to spot what matters most and bridge ideas with implementation leads to remarkable results.
Resources and Links
Getvss.comBenstroup.comBen's LinkedIn profile Subscribe: The Velocity Factor Previous episode: 527 - So What is the Point?Check out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterSuggested resourcesFind out more about Paul and how he can help you

Have you ever stopped asking yourself, "What is the point?" of your actions? In this solo episode, I dive into a pivotal lesson I learned from a senior executive during my 18 years at Coca-Cola. I share the moment that transformed my approach to work: focusing on initiatives with a definitive purpose and outcome. This episode could be the pause and reflection you need to realign your efforts with your goals.
Resources and Links
Previous episode: 526 - Your Marketing Automation Partner with Laine BelcastroCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterFind out more about Paul and how he can help you

Why you should listen
Expert Guidance on Marketing Automation Platforms: Laine breaks down the complexities of choosing and utilizing your business's right marketing automation platform, offering insights that could save you time and resources.Strategic Email Marketing Insights: Discover the dos and don'ts of email marketing, learning how to create emails that genuinely engage your audience rather than ending up in the spam folder.Future of AI in Marketing: Get a glimpse into the evolving role of AI in marketing automation, including practical tips on how to leverage AI today and predictions for how it will shape marketing strategies in the near future.
In this episode, we dive deep into the world of marketing automation with Laine Belcastro from LMB DigiMarketing. Laine, a seasoned digital marketer, shares her extensive experience navigating the technical complexities and strategic intricacies of marketing automation platforms. From discussing the importance of choosing the right platform to offer valuable tips on email strategy and the role of AI in marketing, Laine provides a comprehensive overview to help you enhance your marketing efforts. Whether you're a tech consultant looking to bolster your clients' marketing strategies or a business owner seeking to improve your own, Laine's insights will guide you toward more effective and engaging marketing automation solutions.
About Laine Belcastro
Laine is a seasoned digital marketer with a knack for untangling technical and strategic knots. Since 2007, she’s been a dual citizen of the MarTech and traditional marketing worlds, serving B2B and B2C clients in New York City, Atlanta, and beyond. Laine founded LMB DigiMarketing in 2015 to make highly effective marketing automation more accessible to growing businesses.
With a Digital Marketing certification from Emory University and specialist certifications from MailChimp and Salesforce – Account Engagement, her happy place orchestrates streamlined marketing platform integrations. She enjoys golf, concerts, and trying new restaurants in her free time.

Resources and Links
lmbdigimarketing.comLaine’s LinkedIn profileLaine on Instagram: @LMB_EmailRocksPrevious episode: 525 - AI - Death of Developers? With Mark GoodCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterFind out more about Paul and how he can help you

Why you should listen
Stay Ahead in AI Integration: With AI evolving rapidly, this episode provides insights into effectively training your team to harness AI's full potential, ensuring you stay competitive and innovative.Expert Insights from Mark Good: With a decade of experience and a passion for AI since 2015, Mark shares his journey and mission to accelerate AI adoption in business processes, offering a unique perspective on combining business acumen with AI development.Practical Solutions for AI Training: This episode offers practical advice and solutions for individual professionals and organizations aiming to enhance their AI capabilities.
In this episode, we dive into one of the hottest topics in our industry – training your team on AI advancements, especially within the Salesforce ecosystem. Mark Good, the founder of AI Force, shares his extensive experience and unique approach to accelerating the adoption of AI in business processes. Mark's insights into the challenges professionals face, from cutting through the noise to understanding the essential skills needed for AI, are invaluable for anyone looking to enhance their team's AI capabilities. Join us as we explore how to navigate the rapidly evolving world of AI and ensure your team is prepared and excels in implementing AI solutions.
About Mark Good
As the founder of AI Force, the Salesforce AI training company, I've been working for 10 years as a Salesforce professional while researching AI capabilities. My mission is to accelerate the adoption of AI within the business ecosystem, and I empower other Salesforce professionals and companies with the tools and training to bring AI to life inside business processes. I co-founded "GPT Dreamin", the largest virtual Salesforce AI conference. I spend my days working with businesses and professionals learning and deploying AI, and I spend my evenings researching cutting-edge AI techniques and capabilities. 

Resources and Links
aiforcetraining.comMark's LinkedIn profileFollow AI Force Training on Youtube: @aiforcetrainingCatch Past Live Sessions and AI News on AI Force PlusEnroll your Salesforce resources in the AI Force Training programCompany Team TrainingHave your Salesforce resources watch the GPT Dreamin Series for free AI educationPrevious episode: 524 - Minning Sales GoldCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterFind out more about Paul and how he can help you