52 min

Corporate Marketing: Feedback is respect (episode #44‪)‬ How I Made it in Marketing

    • Marketing

“Encapsulate the essence of the offer in the top four inches of the page,” Flint McGlaughlin teaches in Above-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/). And this essence should inform your entire funnel, from initial ad to final conversion.
I was reminded of this quote when our guest shared the lesson “PR and storytelling come first” – essentially, the story should be the essence of your campaign, and kickoff the campaign as well as inform its downstream messaging – so I asked him about it. 
You can hear how he responded, along with many more lesson-filled stories (and even the first-ever How I Made It In Marketing rap), when you listen to this episode with Lucas Welch, Vice President Corporate Marketing, Highspot (https://www.highspot.com/).
Welch manages a team of 14 people and four agencies and oversees a $3 million budget.
Highspot has raised $650 million in venture capital funding since launching in 2012. Most recently, the company closed a Series F round that valued the company at $3.5 billion. It has millions of users around the world.
Stories (with lessons) about what he made in marketing
The power of integrated storytelling and communityFeedback is respectBring your whole personality into workPR and storytelling come firstBuild genuine connections that uplift all involvedLearn it allRelated content mentioned in this episode
Above-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Get more episodes

To receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“Encapsulate the essence of the offer in the top four inches of the page,” Flint McGlaughlin teaches in Above-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/). And this essence should inform your entire funnel, from initial ad to final conversion.
I was reminded of this quote when our guest shared the lesson “PR and storytelling come first” – essentially, the story should be the essence of your campaign, and kickoff the campaign as well as inform its downstream messaging – so I asked him about it. 
You can hear how he responded, along with many more lesson-filled stories (and even the first-ever How I Made It In Marketing rap), when you listen to this episode with Lucas Welch, Vice President Corporate Marketing, Highspot (https://www.highspot.com/).
Welch manages a team of 14 people and four agencies and oversees a $3 million budget.
Highspot has raised $650 million in venture capital funding since launching in 2012. Most recently, the company closed a Series F round that valued the company at $3.5 billion. It has millions of users around the world.
Stories (with lessons) about what he made in marketing
The power of integrated storytelling and communityFeedback is respectBring your whole personality into workPR and storytelling come firstBuild genuine connections that uplift all involvedLearn it allRelated content mentioned in this episode
Above-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Get more episodes

To receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

52 min