37 min
Corporate Social Media - Value lies beyond Reach Measurement Mashup
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- Management
Goal setting and measuring the success of corporate social media channels is our topic with social media strategist Julio Proano. Reach is only a single aspect, more important: does the content posted by companies really make an impact? We talk about the value contribution of social media and about metrics to prove it, about how to deal with stakeholder communities and how important it is to manage the channels yourself.
Goal setting and measuring the success of corporate social media channels is our topic with social media strategist Julio Proano. Reach is only a single aspect, more important: does the content posted by companies really make an impact? We talk about the value contribution of social media and about metrics to prove it, about how to deal with stakeholder communities and how important it is to manage the channels yourself.
37 min