Corporate Sustainability: How a Buzzword Became a Secret Weapon of Industry Leaders w/ Bridgette McAdoo Lead at the Top of Your Game

Bridgette McAdoo, VP & Global Sustainability Officer at the Genesys corporation discusses what corporate sustainability really is, why CEOs have prioritized sustainability efforts in recent years and why we should care.
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ABOUT BRIDGETTE MCADOO:
Bridgette McAdoo leads the Global Sustainability practice at Genesys. She is responsible for sustainability as a management approach that holistically optimizes our economic, social, and environmental impact. In her role leading sustainability at Genesys, Bridgette drives stakeholder engagement, education, and the evolution of the sustainable strategy and programs across Genesys. She also leverages sustainability metrics to track our non-financial performance and deliver integrated reports to our stakeholders.
Bridgette has over 20 years of experience in sustainability leadership roles across multiple sectors, including the World Wildlife Fund (WWF), where she most recently led corporate strategy and engagement for WWF’s Freshwater and Food goals, Global Director of Sustainability for KFC, where she headed all sustainability issues for the brand, internally within Yum! Brands and externally with various sustainability stakeholders, and operations roles that were part of NASA’s Space Shuttle and Mars Rover programs.
She holds a bachelor’s degree in Industrial Engineering from the Florida Agricultural and Mechanical University and an MBA in Strategy from the Drucker School of Management.
WHAT TO LISTEN FOR:How to know if a company really cares about Corporate Sustainability.Bridgette's perspective on how a lack of focus on Corporate Sustainability disproportionately affects the underserved individuals in our communities.The 3 things one of bosses told her that was working against her in her career ascension.Bridgette's addition to the LATTOYG Playbook: Bridgette shared that she loves the quote that references, "Adversity introduces man unto himself."  Conflict may be your test, but don't let it break you.  Let it be your testimony and give yourself space and grace to regroup, if needed.
FEATURED TIMESTAMPS:[3:53]  Hear Bridgette explain what the term "corporate sustainability" really means.
[6:30]  Understand how Corporate Sustainability contributes to companies becoming an employer of choice.
[7:51]  Bridgette shares the link between Corporate Sustainability and Diversity/Equity/Inclusion initiatives
[9:50]  Understand why people of color and the underserved don't want to be "saved".  Learn what they really want.
[12:51]  Listen to Bridgette's addition to our LATTOYG leadership playbook
[19:44]  Learn about career options in Corporate Sustainability (P.S. Very...