14 episodes

The podcast dedicated to stories of innovation, environmental responsibility, preservation, metrics, CSR, transparency, reporting, and communications & marketing — all related to sustainability.

Corporate Sustainability with Philip Beere Philip Beere

    • Marketing
    • 5.0, 2 Ratings

The podcast dedicated to stories of innovation, environmental responsibility, preservation, metrics, CSR, transparency, reporting, and communications & marketing — all related to sustainability.

    14: 'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability

    14: 'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability

    CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh.  Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University.
    In this episode, the following topics are discussed: 
    University of Pittsburg’s Center for sustainable business to bridge academia and the private sector Sustainability generalist — positional the role within an organization Thought leadership — or curating meetings within companies to find linkages — such as the link between HR and sustainability Sustainability and marketing, investor relations, and procurement Creating sustainability ambassadors within and organization — taking ownership of sustainability Employees are yearning to find a sense of meaning Three phase path to sustainability ownership: incubate is when the CEO and executive team comes together finds common ground regarding sustainability, to entice employees or get them engaged with sustainability initiatives, and entrench means acting in a sustainable way becomes routine. Reporting progress is important as a means to inspire employees Employees must be empowered through training: incentives, promotions, fulfillment, celebration A company’s purpose is almost always linked to sustainability Expanding ownership means it is not “our company”, instead it is “our planet”. When an organization has a sense of purpose, it comes to life Marks and Spencer documents sustainability knowledge Culture and strategy must work in tandem
    Intent without the ability to mobilize employees makes it difficulty to make sustainability goals succeed Many people want to work for a higher purpose, not solely financial Shared understanding of the meaning of sustainability is important for each person in the organization Goals must be clearly defined and articulated Sustainability must engage all parts of an organization Unilever is the third most looked up company on LinkedIn after Google and Apple — Unilever is also a sustainability leader NOTES
    Book order info: Small Actions, Big Difference
    Center for Sustainable Business
    Small Actions Big Difference
     
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.
     
     

    • 36 min
    13: IKEA → Alex Castro Pérez: Creating a Clean Energy Movement

    13: IKEA → Alex Castro Pérez: Creating a Clean Energy Movement

    Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships.
    Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors.
     
    In this episode the following topics are discussed:
    Sustainability and innovation Why is IKEA in the market of residential solar The better everyday life for the people People and planet positive Climate action starts at home Soft cost acquisition in home solar Systemized and make the customer journey more simple when buying solar Automize the buying process with transparency and engagement Breadth and depth of understanding life at home and the solution of helping people lead a more sustainable life Pricing with transparency Installation booking made simple and un-intrusive Why do people buy solar? Creating a clean energy movement IKEA’s energy goals for 2030 — becoming climate positive The IKEA LED story The IKEA work culture About the Ingka Group:
    Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. These IKEA stores had 830 million visits last year and 2.35 billion visits www.IKEA.com. Ingka Group operates business under the IKEA vision, to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.
     

    • 40 min
    12: Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)

    12: Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)

    John Elkington is the executive chairman of Volans, co-founder of SustainAbility, blogs at Johnelkington.com, tweets at @volansjohn.  John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988). 
    In this episode, the following topics are discussed:
    2019 is the 25th anniversary of the TBL People — Planet — Profit Accounting vs Purpose System change — not the accounting Double entry bookkeeping 6000 companies are engaging in sustainability reporting Branding and advertising — misleading with green HBR says this is first time any management concept has been recalled Social entrepreneurs TBL is not intended to be a mechanism to support tradeoffs Improve on two dimensions, and holding the third constant Tomorrow’s capitalism inquiry — Aviva Investors Crowdsourcing the revamp — using technology to communicate more widely How does shared value link to the TBL Competing language is a glorious alibi to do nothing at all What lies on the horizon for the revamp?We need framework and tools that drives business in ways that we have not seen yet Look at leadership companies, like Unilever, and explore what TBL thinking has delivered in their businesses. (Revamp 1) CEO must be on board The evolution of B2B platforms — Paul Polman — look at B2B platforms and look at what is working and what is not — do we need multiple platforms? (Revamp 2) The role of government and policy makers Financial markets through the lenses of the CFO and the tie to sustainabilty (Revamp 3) Larry Fink at BlackRock, “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.” Avoiding the label of environmentalist John as an agitator — ‘Playfulness’ as an indicator of flexibility and embracing change?
    OECD: 80 -90% of companies know a sustainability commitment is necessary Corporate culture — The term greenwashing — safety and health diversity are easy to claim, but a CEO saying it is different than real results— someone at Board level must be directly responsible for performance Climate change, human rights, communicating TBL to Wall Street → learning journeys The sort of company that does TBL reporting and brand activism Comparing 1970’s corporate leadership to today SDGs The word ’sustainability’ and it being perceived as something bad A pending financial crash Dirty industries proclaiming sustainability — and the need to call out ranking without looking at what goes on behind the scenes The need to disrupt the ranking industry Provoking or calling out bad corporate behavior Incremental change is boring — disruption or civilizational change is more fascinating and engaging When words or phrases first appear they are like membranes — new concepts that engage — the more a term is used it becomes less engaging The forecast that the SDGs will equal 12T in opportunity — dissecting the number — skepticism and forecasts We have moved from looking at sustainability as an impediment and viewing it as an opportunity and instrument for transformation Big brands that disappear Paradigm shifts NOTES
    John's websites
    John Elkington
    Volans
    Other websites
    Aviva Investors
    B Corp
    BlackRock 
    Business and Sustainability Development Commission — market potential of SDGs
    DJSI
    Fast Company
    GlobeScan
    GRI
    Tech Mahindra 
    Unilever sustainability 
    WBCSD
    Wired
    Sample of John's books
    The Green Capitalists by John Elkington and Tom Burke
    The Green Consumer Guide by

    • 52 min
    11: U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?

    11: U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?

    CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University.
    In this episode, the following topics are discussed: 
    Consumer behavior CSR — how to understand stakeholder reactions? Is there a disconnect between CSR goals and execution? CSR success via empowering employees and shared ownership Is the company walking the walk?   Check it by going to one of their factories away from corporate headquarters Unilever and check dams Enel in Chile and teaching self sufficiency Resilient communities Innovation is necessary to sustainability Enel’s My Best Failure Innovability CSO and CMO: dual role at Unilever — Keith Weed Nestle: COO as the sustainabilty architect of entire company Engaging NGOs as a means for meeting CR goals Relationship between CR and financial performance Greenwashing Where are the sustainabilty jobs for college graduates? NOTES
    CB Bhattacharya
    How to Make Sustainability Every Employee’s Responsibility
    Sustainability Lessons From the Front Lines
    Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value
    LinkedIn: CB Bhattacharya
    CB Bhattacharya (@CBsuite) | Twitter
    Book: Straight Man
    Harpic
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.
     

    • 41 min
    10: The Body Shop → Christopher Davis: Employee Activism and Company Culture

    10: The Body Shop → Christopher Davis: Employee Activism and Company Culture

    Christopher Davis
    International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations
    Responsible for leading the International CSR Team; and developing the company’s strategic approach and overseeing implementation to ensure The Body Shop's performance as one of the world's leading ethical brand is maintained and enhanced
    In the interview, topics discussed include the following:
    Philosophy of Natura (Antônio Luiz Da Cunha Seabra, Pedro Luiz Passos, Guilherme Leal) and The Body Shop (Anita Roddick), as rooted in the founders.  Business as a force for good and change The DNA of companies as seeing business as more than profit TBL 2050 Goals - partnership with Future Fit Foundation Regenerative Enrich Not Exploit — a first step toward developing Future Fit into the business The philanthropy and sustainabilty team at The Body Shop — servicing 69 countries How to engage employees?  Enrich Not Exploit was launched during a challenging time within the company, and criticism came in the form of walking the walk, and talking the talk. Securing a complete ban on animal testing Employees encouraged to advocate for animal rights Activist companies — and attracting talent — sharing beliefs and values Millennials and interest in value-based business The need for policy and regulation for the environment Corporations picking up where politics is falling short We must challenge the status quo and short term profits Ask questions If a company that is not open to be challenged will probably not thrive NOTES
    Enrich Not Exploit
    The Body Shop
    Future Fit Foundation
    natura
    Christopher Davis
    @ActivistChris
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.
     
     

    • 27 min
    9: ‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)

    9: ‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)

    Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc. from the Technion in Israel in 1975, his S.M. from MIT in 1977, and Ph.D. from MIT in 1978.
    In this episode, the following topics are discussed:
    Balancing green pressures and corporate pressures It is not planet vs profit, instead it is people vs people Companies are running the global supply chain, providing the jobs, and are also responsible for a lot of the environmental impact How many people will pay 10% more money for a sustainable product? Tesla in Hong Kong: government incentives Convenience and low cost vs the environment: How many people buy on Amazon?  How do you feel about the packaging that goes to landfill?  Until consumers agree to pay more for sustainability, companies will not change their fundamentals of production Companies will save energy, minimize risk, and hedging with a green product line for millennials Sustainability is a supply chain issue Is Apple or Microsoft sustainable?  They do not manufacture anything, until you look at the supply chain impact Coca-Cola says they reduced the amount of water in bottling plant, but it takes vast amount of water to grow sugar cane Carbon impact of detergent is making the water hot Deep sustainability:  Patagonia and Dr. Bronner Unilever trains farmers who grow tea Natura invests a lot in the welfare of the Amazon Starbucks has 120,000 coffee growers who they invest in and train Is the consumer willing to pay more? Maybe not until we have a lot more desires Will Shanghai flood?  Social responsibility, shared values, and making a case for social responsibility Supply chain is holistic thinking  NOTES
    Balancing Green: When to Embrace Sustainability in a Business (and When Not To)
    Dr. Yossi Sheffi LinkedIn
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.
     

    • 32 min

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