465 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

High Intensity Business Lawrence Neal

    • Business
    • 4.8 • 87 Ratings

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

    Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business

    Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business

    How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?
     
    Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.
     
    Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation with over 25 years of experience in helping people get in the best shape of their life.
     
    In this episode, we talk about the importance of understanding and recognizing the signs of impaired musculature and how these can impact your client's physical abilities and increase the potential for injury. Patty provides practical tips for assessing clients and modifying exercises that can alleviate pain and improve mobility. She also discusses the critical role of communication between trainers and clients in managing expectations and making sure they can see and feel progress.
     
    If you want to expand your knowledge on integrating HIT with physiotherapy-style practices to help your clients avoid aggravating injuries and go beyond their limitations, then this episode is a must-listen.
     
    ***
    📩 Get a FREE detailed guide on getting INFINITE referrals here
    ♣️ Join the Best HIT Business Membership here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 59 min
    Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1

    Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1

    How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table?
    In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua here
    If you're looking to maximize your social media presence so you can attract more potential clients for your HIT business, don't miss this one!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 38 min
    Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson

    Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson

    Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them?
    Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid.
    We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse.
    If you've ever thought about discounts or felt the pressure to offer these, this episode is for you!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 30 min
    Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua

    Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua

    What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this?
    Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results here and book a FREE, no-obligation business call now!
    This is another one of our longer episodes, but if you really want to have a good time starting and running your own HIT business, you'll want to listen to this!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    ⚡Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua 
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 51 min
    Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers

    Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers

    Want to know how High-Intensity Training can take your strength training business to the next level?
    If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    Pete's “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — see the results here and book a FREE, no-obligation business call now.
    This is one of our longer episodes, and we really dive into the whys and hows that any strength trainer – whether you do HIT or not – can benefit from, especially if you want to give your clients the best possible training experience — this episode is a must-listen.
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 45 min
    Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis

    Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis

    What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?
     
    Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world. 

    In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training education has changed over the decades, and he offers incredibly valuable insights for both seasoned professionals and aspiring personal trainers looking to give their clients the best of themselves and their personal training services.

    If you want to build your HIT business and give both your strength training clients and your trainers the best ways to progress, this episode is a must-listen.

     
    *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 15 min

Customer Reviews

4.8 out of 5
87 Ratings

87 Ratings

mvelasco07 ,

A must-listen!

High Intensity Business has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

ZakkWFan ,

Excellent interviews & info

Lawrence does an outstanding job with questions for his guests. He gets the best of the best too on his podcasts! Thanks Lawrence, for doing what you do and spreading the good word of TRUE High Intensity!

Lukejhammond ,

The Best of the Best

This podcast has been a priceless resource for me over the last few years, and without it I would not have been able to start my own Studio.

Lawrence has amassed a community of the greatest minds in evidence-based training, and I think we are only just at the beginning of where this will lead. I am continually learning from him and his guests, and this is a cornerstone for where I get my news on all things HIT-related. Keep up the phenomenal work!

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