Couch To Podium Podcast

Dr. Laura Louis
  • 4.5 (2)
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Couch To Podium Podcast

The Couch to Pddium's podcast is designed to support Therapists, Life Coaches, and purpose-driven Entrepreneurs with getting paid to speak

  1. I didn’t know I was making a mistake… until nobody bought the book

    5D AGO

    I didn’t know I was making a mistake… until nobody bought the book

    I didn’t know I was making a mistake… until nobody bought the book Yep, I’ve been there.   I once made the mistake of turning a whole speaking engagement into a walking commercial for my book. The message got lost. The connection with the audience? Faded. And the impact I could’ve made… missed.   Here are some actionable tips to make sure your book promotion feels natural and adds value rather than coming across as a hard sell during your next speaking engagement: 1. Bring and Showcase a Physical Copy Place a few copies of your book on a side table or podium so they’re visible as soon as you walk on stage. This primes the audience to recognize it as part of your message rather than an add-on sales pitch.   2. Negotiate Speaking Fees (or Fee Waivers) in Exchange for Bulk Orders Frame it as a partnership. When you’re in discussions with an event organizer, propose a deal like: “If you cover my travel/honorarium, would you be open to purchasing X number of books (e.g., 50 copies) at a special bulk rate?” This way, they’re not just paying you for your time but also investing in resources for their audience.   3. Integrate Your Book’s Content Seamlessly into Your Message Map your talk to a chapter or key concept. Rather than abruptly saying, “Buy my book,” craft your talk so that one or two stories or frameworks directly mirror a chapter. Something like, “In Chapter 3, I share a case study about exactly this scenario,” makes it obvious that the book deepens the audience’s learning.   By weaving these tactics into your overall speaking flow rather than tacking on a sales pitch at the very end, you’ll strike the balance between providing value and offering your book as a natural extension of your message.   🎤 I teach strategies like this inside the Paid to Speak Intensive, where therapists, coaches, and authors learn how to turn their message into money and momentum this September 27th in Atlanta If you’re done winging it on stage and ready to get paid plus sell books without the cringe… 🪑 Grab your seat now. The room is filling and these bonus resources won’t last. Secure your spot here: 2025 Couch to Podium Conference #paidtospeak #speakerlife #bookmarketingtips #couchtopodium #speakerintensive #speakandsell

    4 min
  2. How do you make back-of-the-room sales without being pushy

    5D AGO

    How do you make back-of-the-room sales without being pushy

    How do you make back-of-the-room sales without being pushy? 🙅🏾‍♀️   Short answer: Give first. Then offer a fast-action bonus they can’t resist.   Whether it’s free chocolate, a juicy resource, or a limited-time bonus, this little strategy builds trust and closes the sale without the cringe.    Curious what to offer and how to make it work for YOUR biz? I break it all down in this podcast, go check it out   #backofroomsales #couchtopodium #SpeakerTips #paidtospeak #SalesWithoutTheSleaze   🎤 If you’ve got a message, a program, or a movementand you’re ready to get paid to share it, The Paid to Speak Intensive is for you.  🚪Spots are limited and the fast-action bonuses? Whew, they don’t last long. Come learn how the pros do it (without feeling salesy). 2025 Couch to Podium Conference #backofroomsales #couchtopodium #SpeakerTips #paidtospeak #SalesWithoutTheSleaze #profitableplatform

    5 min

  3. 5D AGO

    How to Monetize Every free Speaking Opportunity

    "We don’t have a budget to pay speakers…"   If you’ve heard that line and felt stuck between wanting visibility and needing income, this video is for you.    What if you could turn any speaking gig even the unpaid ones into profit?   I’m breaking down the exact questions I ask before I say yes to a stage, and the creative ways I monetize events without needing a check upfront.   You’ll learn:  How to ethically request the email list   What to include in your contract to protect your offers  Why videographers, vendor tables, and email follow-ups can be just as valuable as a check.   Listen now and tag a speaker who needs to hear this! #paidtospeak #speakerlife #nobudgetnoproblem #SpeakerTips #publicspeakingcoach     P.S  These strategies are just the tip of what we cover inside the Paid to Speak Intensive, my signature experience where we equip you with pitch scripts, negotiation language, and a speaker funnel that makes every yes (or even no!) worth your time.   Ready to get booked and paid?  Secure your seat now → https://couchtopodium.com/c2p-vip-day

    4 min
  4. The Messaging Mistake That Costs Speakers Stages

    JUN 16

    The Messaging Mistake That Costs Speakers Stages

    You’ve got the credentials. You’ve got the passion. But if your message isn’t clear and compelling, you’ll keep getting passed over. In this episode, we’re unpacking the #1 messaging mistake that’s costing brilliant speakers real opportunities. Spoiler: It’s not your experience. It’s how you’re positioning it.   You’ll learn: Why your current brand message isn’t sticking How to connect your story to what event planners actually book for If you’re tired of being overlooked even though you know you’re qualified, this episode is your reset.   🔥 Ready to fix the disconnect and start getting paid for your voice? Join us this September for the Paid to Speak Intensive where we don’t just talk about speaking… we book it.   Join us here: 2025 Couch to Podium Conference

    4 min

  5. JUN 9 · VIDEO

    3 Free Places That Built My Business When Nobody Was Paying Me to Speak

    If you’re sitting on your gift waiting for a check to show up before you speak, you’re playing the wrong game.   There was one shift I made that changed the way I do business: I stopped looking at the front-end money and focused on the back-end strategy.   Here’s what I did and what you can do too: 🔥 I started speaking for free on purpose in rooms that made sense for my offer.   These 3 places? Solid gold: 1️⃣ Chamber of Commerce – Monthly trainings with real decision-makers. 2️⃣ Churches – Safe, trust-filled spaces where people are hungry for growth. 3️⃣ SBA (Small Business Administration) – Business-minded folks who value transformation.   Here’s the key: 📌 Know your audience. You can’t pitch a marriage course to a room full of middle schoolers. Wrong room = wrong results. Period. ✅ And don’t just speak. Bring a lead magnet. A freebie. A resource. A clear next step that puts them in your world. Because you don’t get paid for the mic, you get paid for the movement you create after it.   🔥 Ready to learn how to do this the right way? I’m teaching it all inside my upcoming Paid to Speak Intensive on September 27th. We’re breaking down how to pitch, how to market, and how to turn any stage into a stream of income. ⚠️ Only 20 seats. No fluff. Just strategy that works. 📩 Tap the link in the comments to save your spot —and get paid to speak, even when the stage is free. 2025 Couch to Podium Conference #SpeakWithStrategy #BookedAndBanked #TherapistSpeaker #LeadWithValue #SpeakOnPurpose #FreeGigsRightRooms

    4 min
  6. Why Your Business Success Hinges on Energy, Not Effort with Lachelle Barnett

    MAR 11

    Why Your Business Success Hinges on Energy, Not Effort with Lachelle Barnett

    div>div>:is(p,ul,ol)]:pr-4 md:[&>div>div>:is(p,ul,ol)]:pr-8 [&_pre>div]:bg-bg-300 [&_.ignore-pre-bg>div]:bg-transparent"> _*]:min-w-0"> What if everything you've been taught about entrepreneurial success is actually sabotaging your business? In this provocative conversation, LaChelle Barnett—licensed therapist, business consultant and founder of The Entrepreneurs Couch, she dismantles the glorified hustle narrative that's leaving entrepreneurs burned out and traumatized. Drawing from five years in the online coaching industry and her expertise in entrepreneurial trauma, LaChelle challenges conventional wisdom with the radical notion that feeling good in your business isn't just possible—it's essential. Discover why most entrepreneurs are stuck making busy-but-unproductive decisions from a place of unrecognized trauma, how to distinguish between cultural noise and your authentic business signal, and why your natural gifts (not your skills) hold the key to sustainable success. This episode isn't just about business strategy, it's about reclaiming your entrepreneurial freedom and building a business that works with you, not against you.   To connect with Lachelle, visit her website: theentrepreneurscouch.com   🎧Now playing in Apple Podcast, Google Podcast, Libsyn and Spotify

    32 min
  7. Maximize Your Therapy Practice: The Power of Outsourcing

    12/17/2024

    Maximize Your Therapy Practice: The Power of Outsourcing

    Are administrative tasks stealing your time and energy? As a therapist, your focus should be on helping your clients—not drowning in the never-ending grind of scheduling, billing, marketing, and documentation. Yet, for so many therapists, these tasks consume valuable hours, leaving little room for personal growth, building a speaking career, or even enjoying a work-life balance. In this episode, we dive into the challenges therapists face when they try to do it all. Olivia Baylor, LGBTQ Affirmative Therapist and owner of Life Revisions Counseling LLC, shares how outsourcing transformed her practice and restored her energy to focus on what truly matters. Discover how outsourcing can free you from these burdens and give you back your time, focus, and peace of mind. This episode is packed with practical tips, real-world success stories, and expert advice to help you streamline your practice and reclaim your life. It’s time to stop doing it all. Tune in to learn how outsourcing can be your game-changer! To connect with Olivia, visit Life Revisions Counseling LLC.

    29 min
  8. Travel, Work, Thrive: Running Your Insurance-Based Therapy Practice Anywhere with Kym Tolson

    11/26/2024

    Travel, Work, Thrive: Running Your Insurance-Based Therapy Practice Anywhere with Kym Tolson

    🎙️🎧New Podcast!🚨 In this episode of Couch to Podium Podcast, Dr. Laura Louis interviews Kym Tolson, an online therapist who’s mastered the art of running an insurance-based therapy practice while traveling the world. Kym shares her expert strategies for balancing work and adventure, teaching other therapists how to stay connected with their clients no matter where they are.  If you've ever dreamed of running a flexible, location-independent practice, Kym’s insights are a must-listen. And, if you’re ready to take the next step in building a profitable speaking business, join us at our upcoming retreat where you'll learn how to create a thriving speaking career, just like Kym, while maintaining your practice and living life on your terms! Connect with Kym here: Kym Tolson - Therapist, Nomad, Multi-passionate Entrepreneur Join us for our Speaker's Wealth Retreat here: Bali Retreat 🎧Now playing in Apple Podcast, Google Podcast, Libsyn and Spotify

    41 min
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The Couch to Pddium's podcast is designed to support Therapists, Life Coaches, and purpose-driven Entrepreneurs with getting paid to speak

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