CounterMeasure – The Profitable Estimator Podcast

Joey Hidalgo
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  • ENTREPRENEURSHIP

> Profit-first strategies for Australian tradies, builders, and estimators. Hosted by Joey “The Profitable Estimator” Hidalgo, every Thursday we unpack real job-site stories, tech trends, and money-saving tactics with industry heavy hitters like Kate Raymond (CEO, Master Electricians Australia). ⚙️ Expect • Play-by-play cost-estimating case studies • Remote-team hacks (TMC HIRE) • Tool & tech reviews that actually pay for themselves 🎯 Built for sparkies, chippies, tilers, site managers & anyone who prices work for a living. Subscribe, grab the “Do You Need a Remote Estimator?” quiz, and start measuring what matters.

Episodes

  1. The Profitable Tradie: Pricing, Profit & Financial Focus with Lawrence Petruzzelli

    SEP 5

    The Profitable Tradie: Pricing, Profit & Financial Focus with Lawrence Petruzzelli

    The Profitable Estimator Podcast – Featuring Lawrence Petruzzelli In this episode of The Profitable Estimator Podcast, Joey sits down with Lawrence Petruzzelli, a leading accountant and business advisor from Queensland. Lawrence shares his journey in accounting, why financial education matters more than ever, and how builders and estimators can protect their margins in today’s challenging environment. What you’ll learn in this episode: Lawrence’s background in accounting and business advisoryHow MDB Accounting supports businesses beyond tax complianceThe role of financial education and why most businesses struggle without itInsights into content creation and street interviews that spark financial awarenessPractical advice for builders and business owners to improve financial outcomesTimestamp00:00 – Opening thoughts: the accountant’s view on estimating  00:48 – Introduction: Joey welcomes Lawrence Petruzzelli  01:30 – Lawrence’s background and MDB Accounting  05:00 – Estimating costs, risk, and profitability challenges  10:00 – Inflation, labour shortages, and cost pressures  15:00 – Business advisory vs. traditional accounting  20:00 – Financial education and content creation  25:00 – Advice for builders and estimators under pressure  30:00 – Final thoughts and key takeaways   If you found this episode helpful, subscribe to the channel and turn on notifications so you don’t miss the next conversation. #Estimating #ConstructionBusiness #Builders #Profitability #BusinessAdvisory #Accounting #Tradies #ConstructionEstimating #SmallBusinessFinance #TMC

    38 min
  2. The #1 Thing Profitable Painters Know That Most Don't - Corey Pont

    AUG 8

    The #1 Thing Profitable Painters Know That Most Don't - Corey Pont

    What does it take to raise the standard in the trades?In this episode of The Profitable Estimator, Corey Pont - Managing Director of Top Coat Painting, shares the mindset, systems, and lessons that helped him build one of Wyndham’s most in-demand painting crews. We talk about the real reason apprentices struggle, where most tradies lose profit, and what it looks like to train a team that turns up on time and gets the job done right. If you run a trade business, manage quoting, or want to grow with less chaos, this one’s for you. Guest:Corey PontTop Coat Painting, Melbourne VIC25+ years of experience | Dulux Accredited | Committee Leader, Wyndham BizNet Timestamps:0:00 Opening remarks / cold open0:18 Podcast intro — Meet Corey Pont of Top Coat Painting2:34 What pulled a Kiwi-trained painter across to Australia?6:45 What’s the main focus for Top Coat Painting in 2025?8:44 What practical fix are we still missing for the trade shortage?10:41 Where do painting businesses lose the most profit — and how do you stop it?12:10 What systems keep your crew punctual and sites spotless?13:44 What’s the biggest construction growth sector by 2030?14:29 What's the most overhyped tech in the painting industry?16:44 What advice would you give to new tradie business owners? Subscribe for more episodes on estimating, trade business strategy, and building remote teams that work. #TheProfitableEstimator #TradeBusiness #PaintingIndustry #Estimating #RemoteTeams

    19 min
  3. You're Not Just A Sparkie — Kate Raymond on How to Lead, Earn More, and Fix the Trade

    JUL 24

    You're Not Just A Sparkie — Kate Raymond on How to Lead, Earn More, and Fix the Trade

    She was mistaken for the secretary. Now she’s running the industry. Kate Raymond, CEO of Master Electricians Australia, joins Joey Hidalgo for Episode 1 of The Profitable Estimator Podcast – CounterMeasure Series. With 25+ years in construction law, regulation, and industry leadership, Kate’s story is a masterclass in challenging trade bias, embracing innovation, and building sustainable businesses. In this episode: The quiet gender biases still happening on job sitesHow to lead with equity—no matter your trade or team sizeWhy skilled migration isn’t a debate—it’s a necessityWhat estimating tools and AI sparkies should actually useThe MEA resources every electrical business owner needs to protect their license and price profitably🎧 Available now on Spotify, Apple, and YouTube 🔗 Links + free bonus checklist in the show notes below. 👇 Subscribe to never miss a margin-boosting episode.

    18 min
  • 3 Episodes

About

> Profit-first strategies for Australian tradies, builders, and estimators. Hosted by Joey “The Profitable Estimator” Hidalgo, every Thursday we unpack real job-site stories, tech trends, and money-saving tactics with industry heavy hitters like Kate Raymond (CEO, Master Electricians Australia). ⚙️ Expect • Play-by-play cost-estimating case studies • Remote-team hacks (TMC HIRE) • Tool & tech reviews that actually pay for themselves 🎯 Built for sparkies, chippies, tilers, site managers & anyone who prices work for a living. Subscribe, grab the “Do You Need a Remote Estimator?” quiz, and start measuring what matters.

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