25 min
Courier Weekly - Friday 31 July Courier Weekly
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- Entrepreneurship
We’re with Mélanie Masarin, founder of the new alcohol-free drink brand GHIA. Mélanie – who previously led marketing at Dig Inn and offline and experiential strategy at Glossier – was supposed to launch GHIA back in April, but things didn’t exactly go to plan. She explains what caused the starts and stops, why the alcohol-free sector is booming, and where she hopes to take the brand.
We’re with Mélanie Masarin, founder of the new alcohol-free drink brand GHIA. Mélanie – who previously led marketing at Dig Inn and offline and experiential strategy at Glossier – was supposed to launch GHIA back in April, but things didn’t exactly go to plan. She explains what caused the starts and stops, why the alcohol-free sector is booming, and where she hopes to take the brand.
25 min