Covered In Pet Hair - Episode 23 Yum! Woof‪!‬ Covered In Pet Hair – A fun late-night pet podcast about dogs & cats - with games, alcohol, pop culture and pawsome guest

We've all heard that the pet food industry leaves a lot to be desired and have reasons to suspect that our dogs deserve better than what most pet food manufacturers sell us as "healthy dog food." But, how do we know for sure when the industry isn't exactly forthcoming and science seems to change daily?

In episode 23, Isabel has the opportunity to ask Jaron Lukas, Co-Founder and CEO of Yumwoof Natural Pet Food what he has found to be the good, the bad, and the ugly of the pet food industry. An industry insider, Jaron opens up about the challenges he's faced in the industry and how his company is doing things differently. Coming from the financial technology industry, Jaron has seen the dark side of companies' sole focus on margins and works tirelessly so that his company is able to succeed in the world of business while also delivering a product that he can proudly feed to his own dog and stand behind as a self-described foodie and health nut.