36 min

Covering a New Category | Wylie Robinson, Co-Founder & CEO at Rumpl Ecommerce Innovators

    • Management

In this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company.

Episode Outline
[00:44] About Rumpl
[02:46] Wylie’s background
[04:03] Rumpl’s Kickstarter
[05:10] Early feedback
[05:42] Evolving Rumpl
[10:05] Digital strategies
[13:18] Keeping ahead of the curve
[17:41] Product diversification
[22:04] Breakthroughs and obstacles
[27:00] Amazon strategies
[28:37] Amazon reviews
[31:53] Collaborations
[34:31] Wylie’s advice

In this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company.

Episode Outline
[00:44] About Rumpl
[02:46] Wylie’s background
[04:03] Rumpl’s Kickstarter
[05:10] Early feedback
[05:42] Evolving Rumpl
[10:05] Digital strategies
[13:18] Keeping ahead of the curve
[17:41] Product diversification
[22:04] Breakthroughs and obstacles
[27:00] Amazon strategies
[28:37] Amazon reviews
[31:53] Collaborations
[34:31] Wylie’s advice

36 min