19 min
COVID-19: From distilling spirits to making hand sanitiser Financial Management (FM) magazine
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- Management
When one country after another took measures to slow the spread of the coronavirus, BrewDog faced a 70% drop in revenue because customers could no longer visit its 102 bars worldwide. The Scottish brewer, distiller, and bar operator decided to switch from producing gin, vodka, and rum to making hand sanitiser. Ben Press, ACMA, CGMA, BrewDog’s retail finance manager, explains how the international company managed to change production quickly and how it plans to survive the economic impact of the coronavirus pandemic.
When one country after another took measures to slow the spread of the coronavirus, BrewDog faced a 70% drop in revenue because customers could no longer visit its 102 bars worldwide. The Scottish brewer, distiller, and bar operator decided to switch from producing gin, vodka, and rum to making hand sanitiser. Ben Press, ACMA, CGMA, BrewDog’s retail finance manager, explains how the international company managed to change production quickly and how it plans to survive the economic impact of the coronavirus pandemic.
19 min