54 min
CPG House / Retention-Based Acquisition with Cody Plofker (Jones Road Beauty) The Shelf Life
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- Entrepreneurship
On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition.
Some key takeaways:
Empowering customers to make their own decisions is crucial for a successful growth strategy Understanding what drives the most loyal customer is key for your brand narrative Referrals and affiliates only work with content and storytelling How to understand a customer's objections and when to deliver the right message to them
On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition.
Some key takeaways:
Empowering customers to make their own decisions is crucial for a successful growth strategy Understanding what drives the most loyal customer is key for your brand narrative Referrals and affiliates only work with content and storytelling How to understand a customer's objections and when to deliver the right message to them
54 min