39 min
CPG House / SMS Strategy with Jess Cervellon (Feastables) The Shelf Life
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- Entrepreneurship
How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time? On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk through how she uses SMS and chat to build experiences that keep customers engaged and returning.
We discuss:
How customer experience is more than just customer supportBuilding brand affinity through randomness pathways in chatbotsThe future of chatbots and DTC Quizzes within chatbots Using chatbots to build experience and loyalty
How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time? On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk through how she uses SMS and chat to build experiences that keep customers engaged and returning.
We discuss:
How customer experience is more than just customer supportBuilding brand affinity through randomness pathways in chatbotsThe future of chatbots and DTC Quizzes within chatbots Using chatbots to build experience and loyalty
39 min