3 episodes

Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.

CPGToolBox | Helping CPG Manufacturers Solve Trade Promotion Management Problems Rick Pensa: CEO of CPGToolBox, Consumer Packaged Goods Veteran

    • Business

Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.

    Ep. 3 - Volume Forecasting: How CPG Manufacturers Can Escape Spreadsheet Hell

    Ep. 3 - Volume Forecasting: How CPG Manufacturers Can Escape Spreadsheet Hell

    Today, Doug Louken, a veteran of the manufacturing industry and a refugee from spreadsheet hell, is going to share how CPGToolBox’s Volume Forecasting feature can speed up and optimize an otherwise mind numbing process.
     
    Resources:
    If you want to see everything a cloud-based TPM solution has to offer, you can request a free demo at CPGToolBox.com.

    • 14 min
    Ep. 2 - Trade Planning: Interactive Calendar vs. Spreadsheets

    Ep. 2 - Trade Planning: Interactive Calendar vs. Spreadsheets

    Why should CPG Manufacturers build and manage trade promotion on an interactive calendar?
     
    When you put your planning data into a system, it's quicker, more organized, and more easily inputted than a spreadsheet – but, more important than all of that, it is broadly visible to the various departments within the organization that need that information.
     
    Listen to the episode to learn how easily, and cheaply, you can implement this solution.
     
    Resources:
    If you want to see everything a cloud-based TPM solution has to offer, you can request a free demo at CPGToolBox.com.

    • 17 min
    Ep. 1 - Target Management, Trade Planning, & The Cloud

    Ep. 1 - Target Management, Trade Planning, & The Cloud

    75% of CPG manufacturers still track their trade promotion activity on spreadsheets.
     
    If you're a CFO and you're watching that, you probably have a great deal of nervousness. You might have two or three hundred million dollars in the fields tracked on a spreadsheet, and the possibility of error is significant.
     
    However, new technology offers better solutions to these old problems. This episode will show you how to leverage the power of cloud processing to speed up, simplify, and optimize target management.
     
    Resources:
    If you want to see everything a cloud-based TPM solution has to offer, you can request a free demo at CPGToolBox.com.

    • 14 min

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