24 episodes

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

"Crack the China Code" Podcast - Rossella Pfundt Rossella Pfundt

    • Business
    • 5.0 • 122 Ratings

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

    Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter

    Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter

    ​Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these latest insights to take your business to new heights during this ongoing winter season and beyond
    You may already be aware that the first wave of Chinese tourists has returned to Europe after China opened up for travel in January 2023. But you may not know if this travel segment will be visiting Europe during the winter season and what makes this segment especially appealing for your high-quality Tourism-Related business in Europe.​
    In this episode, I will equip you with all these insights ready to set into your strategy.
    Moreover, you will gain the following invaluable knowledge:
    Identify what makes Chinese visitors so interesting for your business in this winter season and beyond.
    Discover the two-step formula of the "Winning Chinese Luxury Consumers" during this winter season – transforming your European business into an irresistible magnet for Chinese luxury travelers
    The Chinese tourism market in Europe is a huge opportunity of untapped potential for high-quality tourism-related businesses like yours. Its current significance is just the tip of the iceberg, as it promises substantial growth in the years ahead. By integrating the recommendations shared in this episode into your business strategy, you'll be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market.
     
    RESSOURCE mentioned in this episode:
     CYBER MONDAY DEAL - LIMITED TIME AVAILABLE
    THE PRACTICAL PLAN YOUR PROMOS CHINESE TOURISTS 2024 - SELF STUDY PACKAGE 50 % Off + BONUS: 
    This unique practical "Plan your Promo" Self-Study Package is your key to creating a massive profitable 2024 for your business. Tailored for boutique hotels, upscale restaurants, luxury retailers, and any other high-quality tourism-related business in Europe this limited-time offer provides essential insights to unlock the spending power of Chinese travelers in Europe, all for an unbeatable Cyber Monday price of 248€—a 50% discount from its original value of 497€!
    Why the Special Cyber Monday deal of the "Plan your Promo" Chinese Tourists 2024 is a game-changer for your high-quality business in Europe?
    🌟This package positions your business for success in 2024 with a comprehensive self-study program: Dive into video training on crafting irresistible promotions, discover magical payment solutions, and tap into industry-specific guidance from top performers to create your promotion step by step.
    🌟 The unique program has the power to massively increase your turnover in 2024 by helping you tap into the spending power of Chinese consumers in Europe. It's an incredible opportunity that you don't want to miss!
    🌟This deal has a special Bonus - a one-year Discount: Act now and seize an incredible bonus: enjoy a flat 20% discount on ALL my products for an entire year! Whether it's strategy sessions, digital courses, or consulting packages, this bonus offers your business expert support at an exclusive discounted rate.
    CYBER MONDAY EXCLUSIVE DEAL – LIMITED TIME  AVAILABLE
    For a limited time, you can secure this special deal - a 50% discount on the PLAN YOUR PROMOS PACKAGE Normally priced at 497€, this Cyber Monday exclusive allows you to get this unique package (valued at 800€) for just 248€. Plus, you will get a 20 % discount for all my courses and 1-to-1 packages for one year.  Act swiftly, as this offer is valid only until 01.12.23 at 11 PM CET.
    Click here to secure your unique package 

    • 16 min
    Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023

    Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023

    Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.
    You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe and the kind of experiences they seek. Equip yourself with these top-notch insights, poised for immediate implementation into your strategic playbook.
    Throughout this episode, I will provide you with profound insights to address these pertinent questions. Moreover, anticipate gaining the following invaluable knowledge:
    ·      Identify the precise Chinese Consumer Segment eager to explore Europe in 2023.
    ·      Uncover the Key European Business Categories set to thrive on the influx  of  Chinese luxury travelers in 2023 and beyond
    ·      Discover the essential ingredients of the "Winning Chinese Luxury Consumers" formula – transforming your European business into an irresistible magnet for Chinese luxury travelers
     The Chinese tourism market in Europe is a goldmine of untapped potential for businesses like yours. Its current significance is just the tip of the iceberg, as it promises substantial growth in the years ahead. By integrating the recommendations shared in this episode into your business strategy, you'll be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market.
     
    ​ 
    RESSOURCE mentioned in this episode:
    FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:
    Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your business in Europe - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.
    Click here to apply for your free session
     

    • 15 min
    Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe

    Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe

    In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impact of Chinese travelers being back in Europe for the Summer travel period on your business success? Is this segment primarily composed of one-time buyers, leading to a short-term increase in revenues, or do they have long-term relevance to your business success?"
    Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:
    Why does the initial wave of Chinese travelers coming to Europe this Summer hold significant power for your business?Get to know the exact details of the behind-the-scenes process that makes these travelers so importantUncover the unique formula that will set your business quickly up to involve Chinese consumers to get good PR.The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market


     
    RESSOURCE mentioned in this episode:
    FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:
    Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your business in Europe - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.
    Click here to apply for your free session

    • 20 min
    Unlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality Businesses

    Unlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality Businesses

    Get ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will explore whether this new wave of Chinese visitors demands your immediate attention in order to boost your revenue.
    Throughout this episode, I will provide you with in-depth insights to address these pertinent questions. Additionally, you can expect to gain the following invaluable knowledge:
    Uncover secret key insights about the new wave of Chinese travelers back to Europe - about their spending power and the spending categories for your strategy.Get to know exactly which businesses in Europe can benefit from this lucrative target segment.Unlocking the unique kicking-off formula that presents a golden opportunity to rapidly engage with this captivating target segment.The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market

     
    RESSOURCES mentioned in this episode:
    (1) KICKSTART STRATEGY SESSION:
    Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 
    (2) PLAN YOUR PROMOS PACKAGE: 
    This ultimate self-study training package is designed to help you as a European business owner quickly, get all the relevant information to set up your business and unlock the huge spending power of Chinese consumers in Europe!
    It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

    • 21 min
    The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe

    The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe

    Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shopping in Europe.
    But can the first wave of Chinese consumers be the right target segment for your business? You're curious about if the first wave of Chinese visitors needs your focus?
    In this episode, I will provide you with detailed answers to these relevant questions by uncovering key information about the relevance of the first wave of Chinese outbound tourists for your high-quality tourism-related business. 
    Plus, you will receive the following prime knowledge:
    -  Uncover the secret insights about the consumer profile of the early travelers coming back to Europe 
    -  Get to know what makes the first wave of visitors so powerful for your business in Europe 
    -   The unique jumpstart formula – which will give you the opportunity to unlock this interesting target segment for your business quickly 
     
    The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market potential is huge right now and it will grow even more in the future. If you implement the recommendations from this episode you are ready to tap into this profitable market.
     
    RESSOURCES mentioned in this episode:
    (1) KICKSTART STRATEGY SESSION:
     Book your online "Kickstart strategy session" to clarify your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 
    (2) PLAN YOUR PROMOS PACKAGE: 
    This ultimate self-study training package is designed to help you as a European business owner quickly, get all the relevant information to set up your business and unlock the huge spending power of Chinese consumers in Europe!
    It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

    • 21 min
    Cracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 code

    Cracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 code

    In this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023
     As a high-end tourism business in Europe, your goal is to increase revenue and counterbalance the effects of rising energy costs and decreasing purchasing power among your customers. You're searching for a target market that is willing to spend big on travel and shopping experiences in Europe. You're curious to know if Chinese consumers could be the right fit for your business.
    You will exactly find out by listening to this episode where you will get the latest key information about the willingness of first-wave travellers to spend money on luxury products and about their interest in superior travel services. Plus, you will receive the following prime knowledge:
     -All relevant insights & facts about the first wave of Chinese tourists returning to Europe and the latest research about these travelers returning to Europe and what that means for your high-quality business in Europe.
    - The top business categories that can benefit from the spending power of Chinese travellers in Europe in 2023
    - The ultimate two-step kickstart formula that will help your business to start to attract the new wave of Chinese visitors in Europe in no time.
    The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market potential is huge right now and it will grow even more in the future. If you implement the recommendations from this episode you are ready to tap into this profitable market.


    RESSOURCES mentioned in this episode:
    (1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 
    (2) PLAN YOUR PROMOS PACKAGE: 
    This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!
    It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

    • 24 min

Customer Reviews

5.0 out of 5
122 Ratings

122 Ratings

Mcbdale 5q ,

Excellent way of talking

looking for more episode

eddievrela 4t ,

Insightful tourism bullet point

I Listened the Crack the China Code Podcast.Rossella Pfundt the host presented insights, updates, success stories and proven strategies in the first episode. Can't wait for upcoming more episode.

Sara_C_D ,

So insightful!

Thank you Rossella for sharing your expertise! So helpful for business owners looking to attract new Chinese customers.

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