27 episodes

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

"Crack the China Code" Podcast - Rossella Pfundt Rossella Pfundt

    • Business
    • 5.0 • 122 Ratings

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

    Crack the Code to Boost Your Revenue Potential this Spring as a European Luxury Tourism-Related Business

    Crack the Code to Boost Your Revenue Potential this Spring as a European Luxury Tourism-Related Business

    In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe this spring and beyond in 2024. The essential question is how is this market developing – you hear so many different news and you feel a bit overwhelmed with all the information. You are looking for straightforward market insights to take an informed decision if you sho...

    • 24 min
    Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed

    Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed

    In this episode, Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond.Is there a seasoned organization assisting European luxury tourism businesses in tapping into the Chinese luxury visitor market? Throughout this episode, Jay will provide detailed information to address ...

    • 27 min
    Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024

    Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024

    In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe in the new year 2024. Are Chinese travelers coming back to Europe in 2024 and how is the outlook? What is the impact of Chinese travelers coming back to Europe on your business success in 2024? Throughout this episode, I will provide you with in-depth insights to address these relevant qu...

    • 24 min
    Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter

    Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter

    ​Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these latest insights to take your business to new heights during this ongoing winter season and beyondYou may already be aware that the first wave of Chinese tourists has returned to Europe after China opened up for travel in January 2023. But you may not kn...

    • 16 min
    Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023

    Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023

    Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe and the kind of experiences they seek. Equip yourself with these top-notch insights, poised for immediate...

    • 15 min
    Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe

    Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe

    In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impact of Chinese travelers being back in Europe for the Summer travel period on your business success? Is this segment primarily composed of one-time buyers, leading to a short-term increase in revenues, or do they have long-term relevance to your business ...

    • 20 min

Customer Reviews

5.0 out of 5
122 Ratings

122 Ratings

Mcbdale 5q ,

Excellent way of talking

looking for more episode

eddievrela 4t ,

Insightful tourism bullet point

I Listened the Crack the China Code Podcast.Rossella Pfundt the host presented insights, updates, success stories and proven strategies in the first episode. Can't wait for upcoming more episode.

Sara_C_D ,

So insightful!

Thank you Rossella for sharing your expertise! So helpful for business owners looking to attract new Chinese customers.

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