37 min
Crack the Code Video: B2B Brand Equity Building Crack the Code
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- Marketing
As B2B marketers adapt their strategies to suit a post-pandemic B2P, hybrid and remote work landscape, Code3 client Kroll is creating a new playbook to relationship selling. Listen in as Kroll's Chief Marketing Officer, Kimberly Bindra and Rachel Brandt of Code3 chat with us about what it takes to build a new B2B brand, how they're uncovering new ways to reach customers and what's next for the multi-company brand.
As B2B marketers adapt their strategies to suit a post-pandemic B2P, hybrid and remote work landscape, Code3 client Kroll is creating a new playbook to relationship selling. Listen in as Kroll's Chief Marketing Officer, Kimberly Bindra and Rachel Brandt of Code3 chat with us about what it takes to build a new B2B brand, how they're uncovering new ways to reach customers and what's next for the multi-company brand.
37 min