Crafting Authentic Stories to Connect With Customers Ft. Kindra Hall (Author, Stories That Stick)

Kindra Hall, former Chief Storytelling Officer of Success Magazine, joins Josh Schachter, founder, and CEO of UpdateAI in this episode of the [Un]churned podcast to discuss
- Importance of storytelling in business and a framework for compelling storytelling
- Four types of stories: value story, founder story, purpose story, and customer story.
- Activating customer stories
- The founding story of UpdateAI
- The importance of authenticity in storytelling was emphasized.

The conversation ends with a recommendation for the book "Stories That Stick". 

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