12 min
Crafting Personalized Travel Experiences Skift Travel Spotlight
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- Places & Travel
Skift Creative Strategist Kate Anderson speaks with Boon Sian Chai, Managing Director and Vice President, International Markets at Trip.com Group, about how travel brands are responding to shifting expectations around traveler experience at ITB Berlin.
Skift Creative Strategist Kate Anderson speaks with Boon Sian Chai, Managing Director and Vice President, International Markets at Trip.com Group, about how travel brands are responding to shifting expectations around traveler experience at ITB Berlin.
12 min