Cre8tor Hub

Lloyd George
Cre8tor Hub

Cre8tor Hub is a podcast for aspiring Content Creators and for those who want to take their creator business to the next level! On a weekly basis, we highlight the most important news and resources within the creator economy to ensure YOUR growth as a Creator. This podcast was birthed to provide the BIPOC community with access to the competitive insight that carries implications on rate sheets, branding and exposure into the creator economy at large. In other words, Cre8tor Hub was made with love, for The Culture. Hosted on Acast. See acast.com/privacy for more information.

  1. Using Podcast Reviews to Grow your Podcast

    09/01/2023

    Using Podcast Reviews to Grow your Podcast

    Welcome back to Cre8tor Hub, the podcast that brings you all the insights, tips, and inspiration you need to thrive in the world of content creation. In today's episode, we have a special treat for you as we sit down with the incredible Imran, the mastermind behind Great Pods, a groundbreaking platform that revolutionizes the way we discover and evaluate podcasts. Our host, Lloyd, met Imran on LinkedIn and was immediately captivated by his vision and expertise. With Great Pods, Imran has created a platform that aggregates critic reviews for podcasts, providing an invaluable resource for those seeking to explore new shows and make informed listening decisions. In this conversation, Lloyd and Imran dive deep into the power of reviews in the podcasting landscape. They discuss whether audio-only podcasting is still relevant in a world dominated by video and how the two mediums can complement each other. They also explore the effectiveness of podcast conferences as a growth strategy, with Imran underscoring the importance of networking and collaboration. Imran reveals the motivations behind starting Great Pods and how he noticed a lack of trust and transparency in the podcasting realm when it came to recommendations. By championing trusted critic reviews, Imran believes that we can cut through the noise and find the shows that truly resonate with us. He sheds light on the impact of social media in podcast growth and offers insights into the challenges of creating engaging social content. But the episode doesn't stop there. Lloyd introduces a game-changing tool that aims to make content creation effortless. Riverside, the virtual recording podcast platform, has introduced magic clips. Powered by AI, these clips automatically generate social snippets from podcast episodes, saving creators valuable time in the content creation process. And listeners of Cre8tor Hub get an exclusive 15% discount to try out this exciting new feature. So, whether you're a seasoned podcaster, an aspiring creator, or simply someone who loves consuming great audio content, this episode is for you. Join us as we explore the world of podcast reviews, social media growth strategies, and the future of audio content creation. So grab your headphones and let's dive into this captivating conversation on Cre8tor Hub.

    31 min
  2. Film Creator to TikTok Creator with Kashif Pasta

    07/17/2023

    Film Creator to TikTok Creator with Kashif Pasta

    The Creator Hub podcast is joined this week by Kashif, film and tv director, Co-founder of Donya and Muslims in Media. In his younger years, Kashif would make stop-motion shorts featuring all of his toys and be in awe of the impact that tv and media had on his point of view. That same intrigue in creating films and telling stories only grew as he got older. Around 2016, Donya production company was born with the mission of centering marginalized peoples' stories. Kashif wanted to flip the script on the usual trauma-filled experiences of people of color that are shown and portray a more diverse range of emotions and journeys. Previously he worked as a video editor, then feature visual FX designer in the industry until he took a sabbatical that led him to watch Hasan Minaj’s comedy set in New York City. For the first time, Kashif felt connected to the show through Minaj’s cultural references and directness, and he wrote a positive review on Medium. Fast forward to the start of Donya and creating film content and media, Kashif tried his hand at producing live events – some of which were Minaj’s 2017 Vancouver Tour and 2021 Kings Gesture comedy special. Film Creator to TikTok Creator While Kashif is very attuned to directing movies and commercials, he (like many other professionals may feel) was most intimidated by the TikTok app itself. He had been making shorts before YouTube even started, and over the years has come to learn the ways in which we falsely use terms like filmmaker, editor, or director interchangeably. As Youtube continued to grow with the addition of Shorts, Instagram with Reels, and TikTok, Kashif decided it was his chance to get ahead of the curve and learn what was really going on. While he’s still figuring out exactly what it is about his content that people respond to, his goal is to continue being as authentic as possible. As the algorithm remains ever-changing and slightly abusive, the content Kashif shares over TikTok is aimed at sharing stories of value rather than self-promotion or over-production. Transparency There’s something so interesting to audiences about getting a behind-the-scenes look at content creation, securing brand deals, and the ins and outs of how Creators…well, create. It may seem odd and as if the content can’t be just that, but Kashif begs to differ. Often those same videos showing the types of DMs sent to brands and securing deals are the same ones that lead to more deals with others. Don’t discount the insights and entertainment that your personal journey holds.  Desi Standard Time Travel The short film tells the story of a young Indian father who just lost his dad, and gets the chance to travel back in time and fix their last conversation. Through twists, and turns the main character learns to understand his parents with more grace in this British sci-fi comedy-inspired short film. Timing, Prioritization, Brand Collaboration, and Personal Partnerships First thing first, realize that good things take time. Like a student becoming a master, give yourself time without the expectation of something perfect to come from it. Giving yourself permission and the patience to find the balance between slowing down and speeding up will get you further, without burnout. Some of the responsibilities and pressures that come with growing a brand or company are helpful in prioritizing what projects to say yes or no to, and how to accurately value($) your time. Take note of how the big companies and ad agencies are doing regarding partnership, and get creative in how to scale that down for personal projects. Enjoy more of Kashif’s content on his TikTok @kashifpasta

    45 min
  3. 07/09/2023

    Creators are Artists with Diamonde Williamson

    Check out Riverside.FM - Use promo code Creatorhub Creative Juice - Learn More _ _ _ On this episode of the Creator Hub podcast, Lloyd is joined by Diamonde Williamson - arguably one of the most creative people he knows – to chat about her creative journey, following our intuition, and making space for the solution to appear. Ever since they were young, Diamonde has been creative and a storyteller, whether she was making furniture and taking art classes with her grandparents or creating storylines for her Barbies. For most of her life, she knew she wanted to do something artistic, and currently is a documentarian, producing and directing her films. On August 16, she will be debuting her latest documentary, Best Friends Not Forever, in Atlanta. The film focuses on friendship breakups and how we heal from them, a topic that is deeply personal to Diamonde.  Follow The Feeling From starting as an artist storyteller to focusing on the content that highlights black women, Diamonde built a lane for herself by trusting her feelings. She lives by the Marie Forleo quote, “The secret to finding passion is to bring it to everything you do.” Sure this requires lots of trial and error, and not being attached to how long one tries something, but following the feeling is part of the journey. There’s no blueprint for entrepreneurs or artists, Diamonde views the path as an experiment of intuition instead. Top 3 Favorite Creatives Trick question! Diamonde finds more interest in business people and their journeys. For example, Kevin Hart is an artist, but he’s also turned his art into a big business. The same goes for others like Oprah and Beyonce. And they did it before social media. The Highs and Lows It can be a constant struggle feeling like as a creative, success depends on following certain steps or achieving certain milestones like views, or clicks. Diamonde wrestles with this by going back to her creative intentions. If the goal is to get to a certain number of clicks, the power is outside of oneself, and dependent on others. If the goal is to create something that she would like even if others didn’t, she walks away with more healing and enthusiasm to put into the next project. With less attachment to the outcome, we make more room for opportunities made for us on a heart level. Remember that social media is just one form of sharing. Diamonde encourages fellow creatives to spend more time with their feelings, and truly dissect how things affect your creative psyche. Making Money As An Artist Vs. Making Money From Your Art Also known as, making money bringing someone else’s vision to life as opposed to your own. While Diamonde doesn’t have the answer to that yet, she believes it’s a matter of having space and time to figure it out. If a creator is constantly busy, there’s no space to think about a plan of action (or have it appear for you). Instead of trying to fill the calendar with things that are going to help get us from A to B, make room to explore unexpected routes. When it comes to this and deciding who to work with or how to make a project happen, Diamonde just takes the first step and sees what happens rather than getting bogged down by the details. Lloyd and Diamonde work through an example of one of Lloyd's goals that currently feel overwhelming, and conclude that all we can do is everything within our control. Once those pieces are in motion, it’s time to let go and let God. And even when imposter syndrome sneaks up on you, take a pause and think about all of the things you’ve done or are doing that you said you would.

    33 min
4.9
out of 5
46 Ratings

About

Cre8tor Hub is a podcast for aspiring Content Creators and for those who want to take their creator business to the next level! On a weekly basis, we highlight the most important news and resources within the creator economy to ensure YOUR growth as a Creator. This podcast was birthed to provide the BIPOC community with access to the competitive insight that carries implications on rate sheets, branding and exposure into the creator economy at large. In other words, Cre8tor Hub was made with love, for The Culture. Hosted on Acast. See acast.com/privacy for more information.

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