Episode's Topic: Omnichannel Marketing
Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the information that will lead them to the next stage of the buying journey.
Table of Contents:
A Customer-Centric Paradigm Shift
Setting the Scene for Automation
Creating a Customer-Centric Plan
Omni-Channel Automation FAQs
Original Article: https://exponea.com/blog/create-your-own-fully-automated-omni-channel-customer-experience