16 episodes

CREATE gets inside the minds of the creative and the curious. Each month we'll interview advertising professionals in different aspects of advertising to keep you inspired and informed. Look for our Podcast in the iTunes Music Store. CREATE is co-produced and co-sponsored by Ad Club of Metropolitan Washington DC and Human Factor.

CREATE Human Factor

    • Business
    • 5.0, 2 Ratings

CREATE gets inside the minds of the creative and the curious. Each month we'll interview advertising professionals in different aspects of advertising to keep you inspired and informed. Look for our Podcast in the iTunes Music Store. CREATE is co-produced and co-sponsored by Ad Club of Metropolitan Washington DC and Human Factor.

    CREATE: Jane Maas, ADWKDC 2012

    CREATE: Jane Maas, ADWKDC 2012

    In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. This episode features legendary advertising madwoman Jane Maas. She gave an uncensored 45 minute tell-all about life as a female advertising professional in the days of the original mad men. She recently published her Book "Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond." Blake Althen got to spend a few minutes with her after her presentation.

    • 8 min
    CREATE: Ted Leonsis, ADWKDC 2012

    CREATE: Ted Leonsis, ADWKDC 2012

    In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. This episode features Ted Leonsis, an entrepreneur known for many things including being a founder of AOL, owning the Washington Capitals, the Wizards, and the Mystics; and chairing both Snag Films and Revolution Money. Before Ted gave his keynote address, Blake Althen asked members of the Ad Club what they'd like to ask Ted, then caught up with him immediately after his talk.

    • 3 min
    CREATE: Seth Goldman and Peter Kaye, Honest Tea, ADWKDC 2012

    CREATE: Seth Goldman and Peter Kaye, Honest Tea, ADWKDC 2012

    In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Seth Goldman is the CEO and Peter Kaye is the Vice President of Marketing of Honest Tea. Seth gave a fascinating talk about how they are using a campaign called the Honest Index where they set up tea stands with cameras in various cities to see just how honest people really were. Karl Boehm got a chance to talk to them about that campaign and more right before Peter gave his keynote address.

    • 7 min
    CREATE: Michael Goldberg, Deutsch, Inc., ADWKDC 2012

    CREATE: Michael Goldberg, Deutsch, Inc., ADWKDC 2012

    In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Michael Goldberg is a partner at Deutsch in NYC. He gave an inspiring talk on how to stay creative in the fast paced word of advertising and pr. Blake Althen got him for a few minutes immediately following.

    • 7 min
    CREATE: Amy DeMaria, Cystic Fibrosis Foundation, ADWKDC 2012

    CREATE: Amy DeMaria, Cystic Fibrosis Foundation, ADWKDC 2012

    In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Amy DeMaria works with the Cystic Fibrosis Foundation as the Senior Vice President of Communication. She spoke on a panel about how she views their foundation as taking on the role of a publisher, disseminating information a variety of ways. Ernesto Gluecksman got a chance to ask her more about that.

    • 6 min
    CREATE: Amanda Ponzar, United Way, ADWKDC 2012

    CREATE: Amanda Ponzar, United Way, ADWKDC 2012

    In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Amanda Ponzar is the Director of communications in Global Corporate Leadership at United Way WorldWide. She spoke about how they form partnership programs with other brands in what she described as a triple win scenario. Ernesto Gluecksman briefly interviewed her after her panel to talk about this concept and more.

    • 7 min

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