29 min

Creating A Remarkably Sticky Marketing Message With John Jantsch Business Confidential Now with Hanna Hasl-Kelchner

    • Management

Creating a memorable marketing message that sets your business
apart from the competition can be serious challenge for many small and mid-size
businesses. It’s easy to bounce from one “marketing idea of the week” to the
next with little to show for your efforts except frustration.

Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing
guru, John Jantsch, who has a better solution and a proven system to build
demand for your products or services.
WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: ● 3 keys to making your marketing message memorable.
● How we accidently trip ourselves up when creating a marketing message.
● Why some businesses are reluctant to embrace their best marketing message.
● Why a laser focused marketing message is more profitable than a one size fits all message.
● The fastest way to discover your ideal marketing message.
● Why sales and marketing shouldn’t be in separate silos.
● And MUCH more.
GUEST:

John Jantsch has been called the World’s Most Practical Small
Business Expert for consistently delivering real-world, proven small business
marketing ideas and strategies.


He’s a marketing consultant, speaker and bestselling author of
several books:


https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Duct)
https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Tape Marketing Revised and Updated: The World's Most Practical Small Business)
https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Marketing Guide), https://www.amazon.com/gp/product/1591846331/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591846331andlinkCode=as2andtag=businconfinow-20andlinkId=150f3559507df5f8a1c1ec1ac5ed5441 (Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar), https://www.amazon.com/gp/product/1591844878/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591844878andlinkCode=as2andtag=businconfinow-20andlinkId=a34595fbf83ffcfd5ab8aaadf82e509d (The Commitment Engine: Making Work Worth It), and https://www.amazon.com/gp/product/1591844428/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591844428andlinkCode=as2andtag=businconfinow-20andlinkId=9549ae5b047bce8409cfb102b01f3064 (The Referral Engine: Teaching Your Business to Market Itself). He’s also the creator of the http://ducttapemarketingsystem.com/ (Duct Tape Marketing System) and http://ducttapemarketingconsultant.com/ (Duct Tape Marketing Consulting Network) that trains and licenses small business marketing consultants around the world.
In other words, he’s a marketer’s marketer.
John also frequently consults with small and mid-sized businesses.
He helps them create marketing plans and organized marketing systems that
smooth the way for steady growth.
His blog was chosen as a Forbes favorite for marketing and small
business, and his podcast, a top ten marketing show on iTunes, was called a
“must listen” by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on
Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for
Entrepreneurs.
John is also the featured marketing contributor to American
Express OPENForum and is a popular presenter of workshop and webinars for
organizations such as Intuit, Verizon, HP, and Citrix.
His practical take on small business is also frequently cited in
publications such as the Wall St. Journal, New York Times, and CNNMoney.
RELATED RESOURCES:Contact John at...

Creating a memorable marketing message that sets your business
apart from the competition can be serious challenge for many small and mid-size
businesses. It’s easy to bounce from one “marketing idea of the week” to the
next with little to show for your efforts except frustration.

Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing
guru, John Jantsch, who has a better solution and a proven system to build
demand for your products or services.
WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: ● 3 keys to making your marketing message memorable.
● How we accidently trip ourselves up when creating a marketing message.
● Why some businesses are reluctant to embrace their best marketing message.
● Why a laser focused marketing message is more profitable than a one size fits all message.
● The fastest way to discover your ideal marketing message.
● Why sales and marketing shouldn’t be in separate silos.
● And MUCH more.
GUEST:

John Jantsch has been called the World’s Most Practical Small
Business Expert for consistently delivering real-world, proven small business
marketing ideas and strategies.


He’s a marketing consultant, speaker and bestselling author of
several books:


https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Duct)
https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Tape Marketing Revised and Updated: The World's Most Practical Small Business)
https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Marketing Guide), https://www.amazon.com/gp/product/1591846331/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591846331andlinkCode=as2andtag=businconfinow-20andlinkId=150f3559507df5f8a1c1ec1ac5ed5441 (Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar), https://www.amazon.com/gp/product/1591844878/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591844878andlinkCode=as2andtag=businconfinow-20andlinkId=a34595fbf83ffcfd5ab8aaadf82e509d (The Commitment Engine: Making Work Worth It), and https://www.amazon.com/gp/product/1591844428/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591844428andlinkCode=as2andtag=businconfinow-20andlinkId=9549ae5b047bce8409cfb102b01f3064 (The Referral Engine: Teaching Your Business to Market Itself). He’s also the creator of the http://ducttapemarketingsystem.com/ (Duct Tape Marketing System) and http://ducttapemarketingconsultant.com/ (Duct Tape Marketing Consulting Network) that trains and licenses small business marketing consultants around the world.
In other words, he’s a marketer’s marketer.
John also frequently consults with small and mid-sized businesses.
He helps them create marketing plans and organized marketing systems that
smooth the way for steady growth.
His blog was chosen as a Forbes favorite for marketing and small
business, and his podcast, a top ten marketing show on iTunes, was called a
“must listen” by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on
Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for
Entrepreneurs.
John is also the featured marketing contributor to American
Express OPENForum and is a popular presenter of workshop and webinars for
organizations such as Intuit, Verizon, HP, and Citrix.
His practical take on small business is also frequently cited in
publications such as the Wall St. Journal, New York Times, and CNNMoney.
RELATED RESOURCES:Contact John at...

29 min