Creating an Irresistible Marketing Offer for Roofers with Mat Smith

On today's episode, Mike has on Mat Smith from the I Drink from Skulls podcast. Mat has taken his life by the horns as he has suffered from addiction, jail time, and has suffered a spinal injury. From there he turned his life around, and has become an expert marketer specializing in Facebook Ads. He shares the importance of optimizing leads, building ads, A B testing, How to speak to your audience, creating an irresistible offer, and building influence, trust and credibility. Mike & Mat talk all things marketing, personal journey, optimizing your business, and avoiding marketing mistakes! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

Michael Stearns | Ascend Digital Agency: Yeah, man. So I got a question. You have answers. We'll see. What

Mat Smith: Oh,

Michael Stearns | Ascend Digital Agency: did

Mat Smith: we're

Michael Stearns | Ascend Digital Agency: the janitor

Mat Smith: on.

Michael Stearns | Ascend Digital Agency: hold on? Hold on. Wait your turn. What did the janitor say when you jumped out of the closet?

Mat Smith: Well that was a shitty situation.

Michael Stearns | Ascend Digital Agency: Supplies. Welcome

Mat Smith: Ah.

Michael Stearns | Ascend Digital Agency: back to another episode of the Mission Control Podcast with your boy Mike Stearns, proudly brought to you by Ascend Digital Agency and the team at Roofer. If you need roof measurements, clean and pristine proposals to compel your, your customers or prospective customers to buy, hit up the team at Roofer. We're here today with none other than Matt Smith. Oh, hold on. No, we don't wanna laugh. That's the one. I'm still learning, folks, all right? I'm not the greatest host. I'm not a producer, but we're working at it. And that's all you can ask from me, is that I try my hardest to give you guys the best content possible. And today, Matt's gonna help me actualize that. Thanks for coming on, Matt.

Mat Smith: Oh good, my man, appreciate it.

Michael Stearns | Ascend Digital Agency: So where should we start? Where are you from?

Mat Smith: I am from a country town called Toowoomba in sunny Australia. So it's actually 5 a.m. here. The future, I'm like a day in front of you. I already know this podcast went well and I feel obligated to say, g'day mate, to all your guests.

Michael Stearns | Ascend Digital Agency: uh... and they appreciate it i'll speak for all of them because i have a new five a m and i this is it's this is that like a sweet spot for us right as i did we

Mat Smith: Yeah,

Michael Stearns | Ascend Digital Agency: did like five

Mat Smith: you

Michael Stearns | Ascend Digital Agency: thirty

Mat Smith: did

Michael Stearns | Ascend Digital Agency: four

Mat Smith: the same.

Michael Stearns | Ascend Digital Agency: uh... yeah when is that one drop

Mat Smith: Another couple of weeks.

Michael Stearns | Ascend Digital Agency: A couple

Mat Smith: Oh no,

Michael Stearns | Ascend Digital Agency: weeks.

Mat Smith: you're out, you're out.

Michael Stearns | Ascend Digital Agency: Am I?

Mat Smith: You're out there. I'm gonna get you the link.

Michael Stearns | Ascend Digital Agency: Did I get tagged? I promise

Mat Smith: Don't worry,

Michael Stearns | Ascend Digital Agency: you'll

Mat Smith: man.

Michael Stearns | Ascend Digital Agency: know

Mat Smith: We

Michael Stearns | Ascend Digital Agency: when

Mat Smith: got

Michael Stearns | Ascend Digital Agency: this

Mat Smith: a

Michael Stearns | Ascend Digital Agency: one

Mat Smith: good

Michael Stearns | Ascend Digital Agency: gets

Mat Smith: plan

Michael Stearns | Ascend Digital Agency: dropped.

Mat Smith: for you.

Michael Stearns | Ascend Digital Agency: Okay.

Mat Smith: Yeah.

Michael Stearns | Ascend Digital Agency: Where

Mat Smith: He he.

Michael Stearns | Ascend Digital Agency: can people check that out if they wanted to see that interview?

Mat Smith: It's called the I drink from skulls podcast. Insert the skull here.

Michael Stearns | Ascend Digital Agency: Ooh.

Mat Smith: We can get them the

Michael Stearns | Ascend Digital Agency: Well.

Mat Smith: link and listen along. That was a great, it was a good time.

Michael Stearns | Ascend Digital Agency: Where did all this skull drinking, where did this start?

Mat Smith: Yeah, good question. So back in 2018, I believe it was, I used to do, I used to have a commercial cleaning building and renovation business here where I roll and I was getting really good at advertising for that business. And, you know, I saw a lot of the online marketers and everyone was talking about how they could help roofers get 20 or 30 new leads or new roof replacements or could they handle possibly any more work. And She's got sick of the bullshit, so... One day, on Facebook, I saw this chalkboard meme that said, You know what's wrong with society today? No one drinks from the skulls of their enemies no more. And in an instant, I was absolutely hooked. And I just got obsessed with it. I started posting about skulls, drinking from skulls. And the deeper meaning to it was, like, Are you sitting on the sideline getting splinters on your arse? Or are you someone that's gonna go all in, play to win, and give it your absolute fucking best? And I was just addicted to it from then and there. Everything I did had a skull type flavor to it. And it started to catch on. I quickly learned that if you post the same thing, if you're consistent with the same message, people will start saying it back to you. I started getting skulls in the mail, ice cubes, skull plants, you name it. People were sending it to us from all around the world. And I'm like, this is fucking crazy. This is cool. I'm onto

Michael Stearns | Ascend Digital Agency: mmm

Mat Smith: something here. So I just ran with it.

Michael Stearns | Ascend Digital Agency: well i like it

Mat Smith: You're

Michael Stearns | Ascend Digital Agency: trying

Mat Smith: a

Michael Stearns | Ascend Digital Agency: to

Mat Smith: scout,

Michael Stearns | Ascend Digital Agency: drink

Mat Smith: aren't

Michael Stearns | Ascend Digital Agency: some

Mat Smith: you? Ha ha

Michael Stearns | Ascend Digital Agency: from some skulls did uh...

Mat Smith: ha.

Michael Stearns | Ascend Digital Agency: by the way this is a clean show so we don't swear some have them

Mat Smith: I

Michael Stearns | Ascend Digital Agency: at

Mat Smith: swear

Michael Stearns | Ascend Digital Agency: it that out just

Mat Smith: I'm

Michael Stearns | Ascend Digital Agency: fucking

Mat Smith: gonna be in

Michael Stearns | Ascend Digital Agency: with

Mat Smith: trouble.

Michael Stearns | Ascend Digital Agency: you

Mat Smith: Ha ha ha.

Michael Stearns | Ascend Digital Agency: and i would suck and no and i mean no one listens now but really no one would listen if we didn't swear a little bit here and there so

Mat Smith: Gotcha.

Michael Stearns | Ascend Digital Agency: thank you to the audience for tuning in we appreciate you So Facebook you do a lot of Facebook. Yeah

Mat Smith: I'm the Facebook Ads Guy.

Michael Stearns | Ascend Digital Agency: The Facebook ads guy. You got a fuckin' license plate to prove it. So vain. I love it.

Mat Smith: Yeah, ads

Michael Stearns | Ascend Digital Agency: Now,

Mat Smith: man. Actually

Michael Stearns | Ascend Digital Agency: ads man.

Mat Smith: a montage or takeoff to Seinfeld, the ass man. I'm like, well, that was cool. I'll be the ads man. I like.

Michael Stearns | Ascend Digital Agency: go. I like your rendition of it, okay? What would you say to a contractor that, you know, I've tried Facebook ads and it doesn't work? And I, you know, we get tons of leads and none of them fucking answer the phone.

Mat Smith: Yeah, yeah, great question. It's probably the, it'd be the, you know, top three questions and things that I get asked or things that I see. And I would say, you won't be the first to say it, you won't be the last. But what you do need to understand is a little bit more about Facebook. And I just show people my exact process. So the thing about Facebook ads is, think about why people are on Facebook or why they're on social media. They didn't go on and search for how they can get a new roof through their insurance or how they could upgrade to a metal roof. They're on there looking at dog videos, reels, memes, things about family and friends. They're on there to be motivated, inspired. They're on there to connect with family or friends or avoid whatever stuff they got going on in their life. So the intent with social media is different. And one thing I learned after generating hundreds of thousands of these leads, is that if you don't have a great system for getting in contact with your leads, and by great system, if you're not calling, connecting, messaging, emailing your leads within five minutes of them coming in, you have an 80% chance of not being able to ever get in contact with them. It's just that simple. So you have to understand the intent of Facebook and soci