15 min
Creating an Irresistible Offer - EP 127 Advanced Freelancing
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- Entrepreneurship
Are potential clients excited to work with you after presenting them your offer? In this episode you’ll learn how to create an offer that your client cannot refuse, make it a win for you and a win for the client, and increase your ability to charge a little bit more for your package.
You’ll hear examples of irresistible offers and learn how to use them to keep existing clients happy and continuing to renew their contract.
Here are some things we covered in this episode: How irresistible offers tip the scales in your favor and make clients want to work with you Eliminate the psychological barriers clients have to overcome to work with you that very first time Creating an upsell product in your offer Why you should think strategically during the sales call and when packaging your offer How to map out your irresistible offer Ways to thank ongoing clients for their long service together Why you should talk over your offer with another freelancer or your business coach After listening to this episode, share your action steps and take-aways with our group:
Mastering Your Freelance Life With Laura
Connect With Laura: Follow Laura on Facebook
Join Laura’s Community
Subscribe to the Podcast
Subscribe to Laura’s YouTube Channel
Read the Transcript:
Hey, it's that time for another episode of the advanced freelancing podcast, today's topic is creating an irresistible offer. Now an irresistible offer is exactly what it sounds like. It's something that is so enticing for your client to want to work with you. That they're going to have a really hard time passing it up. Now you can use an irresistible offer really at any point during the freelance sales cycle with your client. But there are some times when it performs a little better than in other cases. So an irresistible offer is one of the most meaningful things that you can use when you're early on in the sales process with a client who doesn't know, like, or trust you already, there are a lot of psychological barriers they have to overcome to work with you that very first time. And so to tip the scales in your favor, one of the things you can do is present them with an irresistible offer where they have a lot to gain and very little to lose.
This makes them excited about working with you, and it doesn't lock them into a long term relationship when they're not yet sure if this is going to be a good fit. Now using this like a sample job or a test job showcases your ability and your communication skills with the client, where it's a total no brainer for all of your other packages to continue working with you. So one irresistible offer can create another, and that is why these irresistible offers work so well with a client that is maybe on the fence about signing a bigger retainer or signing a huge project. Let me give you an example of an irresistible offer for a content writer. I have used this many times as the sample project or test job with my freelance writing clients, I offer to create a set number of blogs. So there is a clear output or deliverable that they're going to use, which is something we've talked about in our sales process together, me and the client, but then I'm also going to create something like titles for their next two blog posts or a one-month editorial calendar.
(01:54):
Now this works on a couple of different levels. First of all, it's essentially an upsell product. If I'm just giving them the initial blogs as the key deliverable, that's something they can take and run with, but I'm including additional material that makes it a big value add for them to sign on with me, but it also gives them the sense of, Hey, if she's creating an editorial calendar and these other blog materials, we're going to get what we need. And even if we decide this isn't the right fit, we have our next couple of weeks of blogging material planned out. So this is a win, win for the client because they know that they, even if they don't have the best experience wit
Are potential clients excited to work with you after presenting them your offer? In this episode you’ll learn how to create an offer that your client cannot refuse, make it a win for you and a win for the client, and increase your ability to charge a little bit more for your package.
You’ll hear examples of irresistible offers and learn how to use them to keep existing clients happy and continuing to renew their contract.
Here are some things we covered in this episode: How irresistible offers tip the scales in your favor and make clients want to work with you Eliminate the psychological barriers clients have to overcome to work with you that very first time Creating an upsell product in your offer Why you should think strategically during the sales call and when packaging your offer How to map out your irresistible offer Ways to thank ongoing clients for their long service together Why you should talk over your offer with another freelancer or your business coach After listening to this episode, share your action steps and take-aways with our group:
Mastering Your Freelance Life With Laura
Connect With Laura: Follow Laura on Facebook
Join Laura’s Community
Subscribe to the Podcast
Subscribe to Laura’s YouTube Channel
Read the Transcript:
Hey, it's that time for another episode of the advanced freelancing podcast, today's topic is creating an irresistible offer. Now an irresistible offer is exactly what it sounds like. It's something that is so enticing for your client to want to work with you. That they're going to have a really hard time passing it up. Now you can use an irresistible offer really at any point during the freelance sales cycle with your client. But there are some times when it performs a little better than in other cases. So an irresistible offer is one of the most meaningful things that you can use when you're early on in the sales process with a client who doesn't know, like, or trust you already, there are a lot of psychological barriers they have to overcome to work with you that very first time. And so to tip the scales in your favor, one of the things you can do is present them with an irresistible offer where they have a lot to gain and very little to lose.
This makes them excited about working with you, and it doesn't lock them into a long term relationship when they're not yet sure if this is going to be a good fit. Now using this like a sample job or a test job showcases your ability and your communication skills with the client, where it's a total no brainer for all of your other packages to continue working with you. So one irresistible offer can create another, and that is why these irresistible offers work so well with a client that is maybe on the fence about signing a bigger retainer or signing a huge project. Let me give you an example of an irresistible offer for a content writer. I have used this many times as the sample project or test job with my freelance writing clients, I offer to create a set number of blogs. So there is a clear output or deliverable that they're going to use, which is something we've talked about in our sales process together, me and the client, but then I'm also going to create something like titles for their next two blog posts or a one-month editorial calendar.
(01:54):
Now this works on a couple of different levels. First of all, it's essentially an upsell product. If I'm just giving them the initial blogs as the key deliverable, that's something they can take and run with, but I'm including additional material that makes it a big value add for them to sign on with me, but it also gives them the sense of, Hey, if she's creating an editorial calendar and these other blog materials, we're going to get what we need. And even if we decide this isn't the right fit, we have our next couple of weeks of blogging material planned out. So this is a win, win for the client because they know that they, even if they don't have the best experience wit
15 min