31 min
Creating award-winning luxury products from waste Generative Leaders
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- Entrepreneurship
Our current definitions of success and the pursuit of more – more wealth, more things – are not sustainable and do not lead to true fulfilment. We need to shift our orientation towards a more interconnected and accountable approach, where success is measured by the positive impact we have on society and the environment.
Kresse Wesling is the co-founder of a social enterprise that’s been at the forefront of the B-Corp movement. It was initially setup with the goal of rescuing London's decommissioned fire hoses and turning them into luxury bags. They’ve since expanded to rescue and transform 12 different materials and work with various charity partners.
The award-winning business – Elvis & Kresse – is known for its commitment to social and environmental standards, with 50% of their profits going to charity. Kresse and her partner Elvis are pioneers in sustainable luxury and have been at the forefront of the B-Corp movement.
In her discussion with Julia, Kresse highlights the importance of embracing transparency, telling the truth about so-called “green” products and practices, and striving for continuous improvement in all aspects of sustainable business. It also emphasises the need for a cultural shift that values collaboration, empathy, and sustainability over individual gain.
LinksConnect with Kresse via LinkedInElvis & Kresse
Our current definitions of success and the pursuit of more – more wealth, more things – are not sustainable and do not lead to true fulfilment. We need to shift our orientation towards a more interconnected and accountable approach, where success is measured by the positive impact we have on society and the environment.
Kresse Wesling is the co-founder of a social enterprise that’s been at the forefront of the B-Corp movement. It was initially setup with the goal of rescuing London's decommissioned fire hoses and turning them into luxury bags. They’ve since expanded to rescue and transform 12 different materials and work with various charity partners.
The award-winning business – Elvis & Kresse – is known for its commitment to social and environmental standards, with 50% of their profits going to charity. Kresse and her partner Elvis are pioneers in sustainable luxury and have been at the forefront of the B-Corp movement.
In her discussion with Julia, Kresse highlights the importance of embracing transparency, telling the truth about so-called “green” products and practices, and striving for continuous improvement in all aspects of sustainable business. It also emphasises the need for a cultural shift that values collaboration, empathy, and sustainability over individual gain.
LinksConnect with Kresse via LinkedInElvis & Kresse
31 min