Email marketing is one of the best tactics to reach and grow your audience, yet it is one of the most overlooked practices. But just having an email marketing campaign isn’t good enough — you need to know what works, and what doesn’t. This week, Sam is joined by Sobrina Pies, the head of marketing at Flodesk, the world’s most intuitive email builder. Sobrina talks about what makes a great email campaign, the mistakes she sees marketers make most often, and how to improve your click-through rate in an already existing campaign. She and Sam also talk about using Flodesk along with a few other affordable recommendations to create a beautiful and impactful email that provides value and fosters a reciprocal, memorable conversation.
What You Will Discover This Week:
Why marketers tend to put email marketing on the backburner and instead focus all the attention on social, and why Sabrina and Sam feel that it results in a lot of missed opportunities.
Not only do you have an opportunity to reach 100% of your subscribers and audience with email marketing, but it is the largest organic growth driver.
Why Sam is a big fan of Flodesk and their ability to help marketers of all skill levels create stunning emails.
Sobrina’s advice on creating emails that entertain, inform, provide value, and leave your audience wanting more.
Flodesk offers a flat fee, so the rate doesn’t go up exponentially as you grow your audience.
A little bit more about Sobrina’s background in the marketing side of tech for 15 years, and how she combined that with her love of the side hustle to bring the best of both worlds to Flodesk.
Some great resources for high-quality photos, copy, imagery, and pointers on how long an email should be for best engagement.
https://www.socialsquares.com/ (Social Squares)
https://www.replicasurfaces.com/ (Replica Services)
https://unsplash.com/ (Unsplash )
https://talkingshrimp.com/ (Talking Shrimp)