18 min

Creating Inspiring Retail Experiences with Tech featuring Melissa Gonzalez Dare to Reimagine: A Podcast for CX Innovators with Genefa Murphy

    • Business

Working tools into your retail experiences that allow you to connect with your customer through their mobile device on their preferred digital channels is a tall order. Integrating technology into the customer experience must start with a customer-centric strategy that focuses on layers of gratification.
In this episode, I interview Melissa Gonzalez, CEO and founder at the Lionesque Group, about empowering the retail experience with human connection through technology.
Join us as we discuss:
The surprising survey results about personal mobile devices in stores
The overlap between retail strategy and hospitality
Starting with the customer when developing your technology strategy
What makes a successful tech-enabled retail experience


Check out this resource we mentioned during the podcast:
Shout-out to Nike 


Ready to rethink what’s possible in CX? Subscribe to every episode on Apple Podcasts, Spotify, or our website. 
Listening on a desktop and can’t see the links? Just search for Dare to Reimagine in your favorite podcast player.

Working tools into your retail experiences that allow you to connect with your customer through their mobile device on their preferred digital channels is a tall order. Integrating technology into the customer experience must start with a customer-centric strategy that focuses on layers of gratification.
In this episode, I interview Melissa Gonzalez, CEO and founder at the Lionesque Group, about empowering the retail experience with human connection through technology.
Join us as we discuss:
The surprising survey results about personal mobile devices in stores
The overlap between retail strategy and hospitality
Starting with the customer when developing your technology strategy
What makes a successful tech-enabled retail experience


Check out this resource we mentioned during the podcast:
Shout-out to Nike 


Ready to rethink what’s possible in CX? Subscribe to every episode on Apple Podcasts, Spotify, or our website. 
Listening on a desktop and can’t see the links? Just search for Dare to Reimagine in your favorite podcast player.

18 min

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