Empathy and compassion towards customers and their needs help build a community of loyal customers.
This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.
Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.
On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:
SMS as a channel to build a community
Customer experience touchpoints, starting from point-of-discovery to website and packaging
Subscription model for DTC brands
Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at -
Linkedin - https://www.linkedin.com/in/eliweisss/
Twitter - https://twitter.com/eliweisss
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