38 episodes
Creating Superfans Brittany Hodak
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- Business
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4.9 • 23 Ratings
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In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episode, you’ll have a list of new ideas to turn your customers and employees into loyal, raving superfans.
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My Favorite Books I've Read This Year
I believe one of the most powerful things you can do to impact others is to recommend a book that could transform their personal or professional lives. In this week’s episode of the Creating Superfans podcast, I’m recommending my FAVORITE books that I read in 2023. Whether you’re looking to improve your customer experience or employee experience, or you’re looking for a practical guide to achieve your fullest potential, I’ve got you covered with some of the most impactful books to take with y...
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How to Wow Your Clients with the Best Gifts
This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into it. At least it is when it’s done correctly. I share my best practices and common mistakes to keep in mind as you search for the right gift, as we...
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10 Often-Overlooked CX Opportunities Hiding in Plain Sight
My favorite CX, or customer experience, measurement tool is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these outcomes Net Positive, Net Neutral, and Net Negative.The overwhelming majority of interactions we all experience in life are Net Neutral ones. Hundreds or even thousands of times each day, you have interactions: ...
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Stacy Sherman on How to Build Customer-Centric Teams
On today's episode of the Creating Superfans podcast, I'm thrilled to be joined by a fellow woman in CX, Stacy Sherman. Stacy is an award-winning keynote speaker, author, advisor, and podcaster focused on Doing Customer Experiences Right as a brand differentiator.Stacy has held multiple leadership roles at major companies over the past 25 years, such as Liveops, Verizon, Wilton Brands, AT&T, and Schindler Elevator. She brings real-life examples and customer service experience best practic...
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Joey Coleman on How to Transform Your Employees into Advocates
What if I told you the way that you think about recruiting, hiring, onboarding, training, and retaining your team members could be wrong?My guest on this week's episode of the Creating Superfans podcast is my good friend, Joey Coleman. Joey is a two-time Wall Street Journal bestseller and the author of one of my favorite books, Never Lose An Employee Again. He's an award-winning speaker who's worked with organizations ranging from small start-ups to global brands, such as Whirpool...
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Lauren Teague on How to Cultivate Fan Engagement on Social Media
Like me, Lauren Teague is obsessed with fandom and how it can act as a business lever for customer and employee experience.Lauren was the original social media lead for the PGA Tour where she pioneered brand-to-fan engagement on Twitter and set the standard for all social media platforms today. Since then, she has spent 15+ years optimizing fan engagement in sports, B2B, B2C, healthcare, higher ed, and several more industries.She's also the founder of FANWAGN, an online marketplace for sports...
Customer Reviews
New listener!
Loved listening to the last couple episodes of Brittany’s Creating Superfans…can’t wait to hear more from Brittany. Great interviews especially about how our awkwardness can be our strength!
Can’t get enough!
This show is one of my favs because Brittany is so good at what she does and has incredible guests. As a new business owner, I find the content so relatable and helpful. I highly recommend the one with Rory Vaden from April 25, so so good!
An entrepreneur must-listen
I recently listened to the audio version of Brittany’s book. As the founder of a high-touch micro-business in the education space, I often debate the personal touches I consider bringing to my client experience. As a solopreneur, I question whether my personal touches are too decadent, and maybe, not really worth the time. This book and podcast give me permission to spoil my clients the way I want to. I especially loved the episode with Dr. Ahuvia. I can’t wait for my clients to experience even more of my love for them. I’m inspired to add joy and love into more places in my client journey, and to further invest in this personal aspect of my business. Thank you, Brittany! 💕