27 min

Creating sustainable products + building online communities (with Courtney Boyd Myers, Founder of AKUA‪)‬ DTC POD: A Podcast for eCommerce and DTC Brands

    • Marketing

Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp.

Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp.

She created a facebook group to foster growth and build the community for her brand.

Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product.

Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

We Speak About:

[01:20] About Courtney and AKUA
[03:20] AKUA’s history in crowdfunding
[07:15] Developing the initial Kelp Jerky product
[10:55] The sustainability of using kelp
[13:45] Courtney’s transition from tech to food
[15:35] Building a community with your brand
[19:40] Richard Branson’s testimony for AKUA
[23:50] Advice for other founders
[25:45] What’s next for AKUA

Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp.

Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp.

She created a facebook group to foster growth and build the community for her brand.

Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product.

Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

We Speak About:

[01:20] About Courtney and AKUA
[03:20] AKUA’s history in crowdfunding
[07:15] Developing the initial Kelp Jerky product
[10:55] The sustainability of using kelp
[13:45] Courtney’s transition from tech to food
[15:35] Building a community with your brand
[19:40] Richard Branson’s testimony for AKUA
[23:50] Advice for other founders
[25:45] What’s next for AKUA

27 min