Creating the Best Business to Work In with Ross Paterson P&L: Priorities & Lifestyle

Ross Paterson is a performance and leadership coach. He is also the President of XM Performance, a consulting, training, and coaching firm that helps small- to mid-sized businesses accelerate their growth. Ross has over 30 years of experience leading, coaching, and teaching in a wide range of environments. He formerly served as the Company Commander of the US Army’s 101st Airborne Division and a general manager at General Electric. In addition to his work at XM Performance, Ross is the founder and Director of Global Fusion, an international development non-profit. He holds a degree in Mathematics from James Madison University.
 
Ross joins me today to discuss what it takes to optimize a business’ work environment. He explains why it’s critical to build marketing and sales systems that regularly create cash flow. He shares how owners can avoid overwhelm and burnout. He discusses emotional intelligence in leadership and outlines his “VGHT” principle. Ross also highlights why having a strategic focus is essential to any business’s success and underscores why every organization needs to be clear on its culture.
 
“Humans want to feel loved and cared for, and they want to work on something that has meaning and purpose.” - Ross Paterson
 
This week on Priorities Lifestyle:
 
Ross’ background and journey to entrepreneurship
How his experience in the military translated to his life in corporate America
The beginning of Ross’ coaching business and the importance of mindset
The ethos behind XM Performance and its mission to make small businesses the best places to work in America
The importance of having a strategic success
Building teams and hiring the right talent for your organization’s culture
The challenges of trying to grow a business quickly
Getting clarity in corporate culture
Passion, purpose, and different workplace attitudes among the newer generation of workers
Making transitions, knowing when to sell, and avoiding burnout
Building leaders in an organization
Ross’ health and why fitness is essential to him as a business owner
 
Resources Mentioned:
 
Book: Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
Book: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
Book: The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
Book: The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal by James M Muir
 
Our Favorite Quotes:
 
“A big part of being a leader is being able to instill confidence in people and building them as future leaders.” - Rob Schulz
“Your success will drive you to the point where you have to find new ways to create revenue.” - Rob Schulz
“Business ownership is hard—it can be demanding and all-consuming. If you get burnt out when the whole business is dependent on you, that business will break down.” - Ross Paterson
 
Connect with Ross Paterson:
 
XM Performance
Email: Ross@XMPerformance.com
XM Performance on LinkedIn
XM Performance on Facebook
Ross Paterson on LinkedIn
 
About Rob Schulz and P&L Priorities & Lifestyle Podcast
 
The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company. 
 
Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation. 
 
Follow Rob on LinkedIn
Follow Schulz Wealth on LinkedIn
Follow Schulz Wealth on Facebook
 
Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes