56 min
Creating the Marketing Automation Category with Mark Organ Behind the Category
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- Business
In today's episode of Category Visionaries, we speak with serial category creator Mark Organ. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Then he founded Influitive, the creator of the the advocate marketing and community category. Today, Mark runs Categorynauts where he helps B2B SaaS leaders discover, develop, and dominate their software category.
Topics Discussed:
The story behind the marketing automation category
The role competition plays in creating new categories
Strategies and tactics for category creation
What critics get wrong about category creation
What founders commonly get wrong about category design
Mark's #1 piece of advice for aspiring category creators
In today's episode of Category Visionaries, we speak with serial category creator Mark Organ. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Then he founded Influitive, the creator of the the advocate marketing and community category. Today, Mark runs Categorynauts where he helps B2B SaaS leaders discover, develop, and dominate their software category.
Topics Discussed:
The story behind the marketing automation category
The role competition plays in creating new categories
Strategies and tactics for category creation
What critics get wrong about category creation
What founders commonly get wrong about category design
Mark's #1 piece of advice for aspiring category creators
56 min