56 min

Creating the Marketing Automation Category with Mark Organ Behind the Category

    • Business

In today's episode of Category Visionaries, we speak with serial category creator Mark Organ. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Then he founded Influitive, the creator of the the advocate marketing and community category. Today, Mark runs Categorynauts where he helps B2B SaaS leaders discover, develop, and dominate their software category. 
Topics Discussed:

The story behind the marketing automation category 

The role competition plays in creating new categories 

Strategies and tactics for category creation

What critics get wrong about category creation

What founders commonly get wrong about category design

Mark's #1 piece of advice for aspiring category creators 

In today's episode of Category Visionaries, we speak with serial category creator Mark Organ. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Then he founded Influitive, the creator of the the advocate marketing and community category. Today, Mark runs Categorynauts where he helps B2B SaaS leaders discover, develop, and dominate their software category. 
Topics Discussed:

The story behind the marketing automation category 

The role competition plays in creating new categories 

Strategies and tactics for category creation

What critics get wrong about category creation

What founders commonly get wrong about category design

Mark's #1 piece of advice for aspiring category creators 

56 min

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