46 min

Creating the MarketingOS Category with Metadata’s Gil Allouche Behind the Category

    • Business

In today's episode of Behind the Category, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category.
Topics Discussed:

- Lessons Gil learned from hosting 20+ episodes of B2B Category Creators
- Introduction to the MarketingOS category
- Behind the scenes look at the work done to define the category
- Lessons learned from the MarketingOS category launch
- The role B2B influencers play in category creation
- Why Metadata didn't explore category creation until after their Series A
- The role analyst firms play in category creation
- How Metadata slowly introduced category messaging into the website
- Gil's #1 piece of advice for aspiring category creators 

In today's episode of Behind the Category, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category.
Topics Discussed:

- Lessons Gil learned from hosting 20+ episodes of B2B Category Creators
- Introduction to the MarketingOS category
- Behind the scenes look at the work done to define the category
- Lessons learned from the MarketingOS category launch
- The role B2B influencers play in category creation
- Why Metadata didn't explore category creation until after their Series A
- The role analyst firms play in category creation
- How Metadata slowly introduced category messaging into the website
- Gil's #1 piece of advice for aspiring category creators 

46 min

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