Creating the World's Best Client Experience

Alison Katschkowsky
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

  1. What Entry Points Are in Your Business and Where to Start (part 2 of 2)

    1D AGO

    What Entry Points Are in Your Business and Where to Start (part 2 of 2)

    Alison dives deeper into the importance of entry points in business, which serve as welcoming gateways for potential clients and enhance their overall experience. She adds to the concepts from Episode 148, emphasizing that an effective entry point focuses on helping clients achieve their first wins in a secure and intentional manner, rather than just offering free resources. She shares practical and valuable examples from clients in various fields, illustrating how tailored mini-experiences can showcase value and create momentum toward higher-tier services. Alison introduces a simple three-part framework to identify client needs and design transformative experiences, and emphasizes the risks of not implementing these strategies. This episode encourages listeners to reflect on existing frameworks and highlights the opportunity for business growth through well-crafted entry points. HIGHLIGHTS: 1:54 Understanding Entry Points 6:24 The Importance of Clarity 9:32 Real-World Examples 17:12 Practical Tips for Implementation 21:36 The Cost of Inaction 25:15 The Need for Flexibility SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    32 min
  2. Beyond Material Success with Jens Nielsen

    FEB 5

    Beyond Material Success with Jens Nielsen

    High-Performance is the topic of the day and Alison had the chance to sit down with Jens Nielsen, a high-performance coach and successful real estate entrepreneur. Their conversation dives into the nuanced landscape of client experience, particularly focusing on how high-performance coaching can significantly enhance the value and fulfillment that clients derive from their pursuits. They explore the essence of high-performance coaching, where Jens emphasizes the importance of clarity in personal vision and the need for individuals to balance health, relationships, and professional aspirations. His insightful perspective suggests that true fulfillment comes not from climbing the highest mountain or achieving the largest paycheck, but rather from living a well-rounded life where various aspects flourish in unison. Throughout the discussion, they examine the critical pillars of high performance that Jens employs in his practice—clarity, energy, courage, productivity, and influence. Each pillar plays a vital role in helping individuals break through their stagnation and unlock their potential. Jens illustrates how transforming one’s mindset can change the trajectory of a life that may feel stuck or unfulfilled. Additionally, they tackle the common issue many entrepreneurs face—creating a business that enhances their desired lifestyle rather than detracting from it. Jens shares powerful anecdotes showcasing the impact of coaching on clients' lives, including remarkable stories of individuals who have shifted their focus from mere financial success to creating a business that serves their personal dreams and family aspirations. The episode wraps up with insights on the importance of self-awareness, mentorship, and the courage to take the first step towards change. Jens highlights the necessity of investing in oneself, both financially and personally, to cultivate growth and satisfaction in various domains of life. HIGHLIGHTS: 3:26 Understanding High Performance Coaching 5:48 Why Seek a High Performance Coach? 9:13 The Importance of Clarity and Courage 11:25 Five Pillars of High Performance 13:21 Balancing Life and Business 15:35 Success Stories and Transformations 19:06 Lessons from Personal Experience 23:08 Working with a High Performance Coach connect with Jens website: https://jensnielsen.us SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    32 min
  3. Podcasting and Media Futures with Adam Torres

    JAN 29

    Podcasting and Media Futures with Adam Torres

    Alison is joined by Adam Torres, a prolific media personality with a remarkable track record in podcasting, having conducted over 6,000 interviews across multiple shows. Their conversation dives deep into the significance of branding, moving beyond conventional notions centered around logos and design, to explore the emotional and transformational aspects of how brands connect with their audiences. Adam shares his background in finance, which laid the foundation for his future endeavors in branding and media. Initially skeptical about the value of writing a book and establishing a personal brand, he experienced an epiphany when he realized the profound impact storytelling can have on people's perceptions. This realization prompted Torres to pivot from managing wealth to leveraging the power of storytelling through podcasting and media. The duo discusses the evolution of their respective shows and how the pandemic challenged Torres to innovate his services, leading him to help others launch their podcasts. He notes that he has assisted over 250 individuals or organizations in starting their own shows, responding to an increasing demand for content that allows personal narratives to be shared. The conversation progresses to address the shifting landscape of branding in society as Torres explains that brands today must incorporate a personal element to truly resonate with audiences. He points out the changing perceptions around social media and how individuals are increasingly making purchasing decisions based on personal connections rather than traditional corporate branding. Throughout their discussion, Adam shares his early days as a podcast host and points out that, while the podcasting space may seem saturated, there are still ample opportunities for unique voices to emerge. In fact, he predicts that the podcast industry is only at the beginning of its growth trajectory. With a vision of a future where there may be billions of podcasts, Torres asserts that the true value in podcasting lies in the relationships and trust established over time, regardless of the competition. Towards the end of the interview, Adam provides advice for listeners who feel daunted by the vastness of the online space and the competition. He highlights the significance of managing expectations, emphasizing that the primary focus should be on building connections rather than purely seeking revenue. He urges aspiring podcasters and business owners to embrace the journey and take incremental steps towards their goals, reminding them that every individual has a unique story worth sharing. HIGHLIGHTS: 1:55 Adam Torres: The Media Giant 5:53 Transitioning from Finance to Media 7:43 The Power of Podcasting 11:14 Disrupting Traditional Business Models 13:05 The Evolution of Branding 16:11 Personal Connection in Branding 20:02 Authenticity in Content Creation 22:37 The Saturated Market Myth 25:52 Managing Expectations in Online Presence 29:01 Connecting Podcasting to Client Experience 31:39 Building a Sustainable Brand Model 36:09 The Importance of Storytelling connect with Adam: @AskAdamTorres on Instagram SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | a href="https://www.facebook.com/alison.h.katschkowsky" rel="noopener noreferrer"...

    39 min
  4. Why Your Entry Points Matter More Than Your Main Offer

    JAN 22

    Why Your Entry Points Matter More Than Your Main Offer

    Alison explores the importance of enhancing client engagement through value creation, drawing on her 30 years of experience in health and fitness coaching. She shares the necessity for business owners to adapt their strategies to align with today’s client preferences, emphasizing that potential clients often seek lower-risk entry points before committing to high-ticket services. She advocates for the development of "mini experiences" that provide immediate, actionable outcomes, helping to establish trust and rapport with clients. Understanding the psychological barriers that clients face, Alison urges listeners to refine their offerings and entry points to ensure they effectively communicate value and foster confidence. Her goal is to help you create a strategy that not only attracts clients but also enhances their overall experience and satisfaction. HIGHLIGHTS: 17:37 Building Trust Through Entry Points 26:01 The Importance of Mini-Experiences 30:46 Closing Thoughts and Call to Action SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    33 min
  5. Support for the Client Experience with Tobey Wyatt

    JAN 15

    Support for the Client Experience with Tobey Wyatt

    Today's guest is Tobey Wyatt, founder of Motherload, a consultancy specializing in operational support for small businesses. Tobey shares her experience as an “unwilling entrepreneur,” having transitioned from various roles in operations and as chief of staff across several organizations before launching her own consultancy. Her unique perspective focuses on the challenges that small businesses face as they grow, particularly those who often resort to a "Band-Aid" approach in addressing operational needs. Alison's conversation with Tobey revealed that many small business owners struggle with the complexities of their roles as CEO, founder, and operator, often becoming overwhelmed by operational tasks that drain their energy and passion for their business. Tobey highlighted that CEOs frequently undervalue the need for support, believing they can handle everything themselves, which ultimately stunts growth and diminishes the overall joy of entrepreneurship. Her focus is on helping leaders navigate these challenges by fostering clarity and consistency within their organizations. She emphasizes the need for a “single source of truth” in operations, where information is readily accessible, which can be critical for decision-making. In her work, she encourages leaders to document processes, establish performance management frameworks, and create systems that reduce chaos—allowing them to reclaim their time and focus on driving the business forward. Tobey also shared practical advice about the value of part-time or fractional support, instead of the traditional full-time roles that can often lead to bloated teams and unproductive work dynamics. Her insights help demystify the notion that businesses must hire full-time employees for every function, advocating instead for more flexible, scalable approaches that align with the needs of the organization. HIGHLIGHTS: 2:43 Meet Toby Wyatt 5:04 Operational Support for Client Experience 7:52 The CEO's Struggle 13:20 Understanding Client Needs 18:31 The Art of Listening 24:06 Defining Your Niche 24:13 Establishing Clarity and Consistency 30:44 Advice for Overwhelmed CEOs 33:50 Embracing Fractional Support connect with Tobey: website: https://www.motherlode.biz Linkedin: https://www.linkedin.com/in/tobeywyatt SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group a href="https://www.facebook.com/groups/743439322342659/" rel="noopener...

    37 min
  6. The Currency of Connection with Stephen Seidel

    JAN 8

    The Currency of Connection with Stephen Seidel

    Alison speaks with marketing expert Stephen Seidel about the critical role of human connection in a technology-driven world. They discuss how authentic interactions and storytelling can enhance client experiences and foster brand loyalty. Steven shares insights from his work with major brands, emphasizing emotional intelligence and vulnerability in leadership. They explore practical strategies for meaningful engagement, such as active listening and video messaging, and stress that technology should enhance, not replace, human interaction. The episode concludes with a reminder to view challenges as opportunities for growth and to prioritize deep relationships in business. HIGHLIGHTS: 13:13 Trust and Connection in Business 17:05 Advice for Business Owners 21:08 Connecting with Steven Seidel connect with Stephen: website: https://theseidelagency.com Instagram: https://www.instagram.com/theseidelagency/# Facebook: https://www.facebook.com/TheSeidelAgency SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    23 min

  7. JAN 1

    How I Plan a New Year

    In this first episode of 2026, Alison shares her annual planning practices, emphasizing the importance of transparency in her entrepreneurial journey, highlighting how openness can enhance collective learning. She discusses the entrepreneurial mindset of embracing uncertainty and the necessity of careful visioning to navigate challenges. Through introspective questions and the "one word challenge," Alison shares how focused intentions guide her strategy for the year, reflecting on previous successes and lessons learned. She underscores the significance of early preparation and setting boundaries for personal time while outlining her upcoming program launches and marketing strategies. Additionally, Alison stresses the value of quarterly evaluations to align goals with market demands. The aim is to inspire fellow entrepreneurs to embrace their planning processes and uncover their unique paths to success in the coming year. HAPPY NEW YEAR TO OUR LISTENERS! HIGHLIGHTS: 0:42 New Year, New Beginnings 16:56 Planning for the Year Ahead 31:47 Reflections on the Planning Process mentioned in this episode: One Word That Will Change Your Life (book): https://a.co/d/4CzidCQ SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    34 min
  8. My Insights & Lessons from 2025 in Business (part 2 of 2)

    12/25/2025

    My Insights & Lessons from 2025 in Business (part 2 of 2)

    In the final episode of the 2025 season of Creating the World's Best Client Experience, Alison reflects on the pivotal theme of "expansion" that guided her year in CU Fitness and the Alison K Agency. She shares the "One Word Challenge," encouraging listeners to select a word that shapes their growth. Highlighting the resurgence of in-person experiences and the importance of personal branding, Alison discusses innovations in membership models and the need for flexibility in strategies. She shares her thoughts on 3 things she noticed that worked well in 2025 and 3 that didn't work so well. Alison wraps up her final thoughts by emphasizing the value of embracing uncertainty for growth and excitement for the upcoming developments in 2026. HIGHLIGHTS: 0:49 Year-End Reflections 19:31 The Membership Model's Comeback 22:02 What Didn't Work This Year 29:46 Key Insights for 2026 37:12 Lessons Learned and Future Steps SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    39 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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