Creating the World's Best Client Experience

Alison Katschkowsky
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

  1. From a Mindset to a Brand with Ash Davis

    3H AGO

    From a Mindset to a Brand with Ash Davis

    Alison is joined by Ash Davis, a friend and fellow entrepreneur with an inspiring journey that spans multiple industries. They delve into his remarkable transition from a successful corporate career, where he served as a national vice president of operations, to establishing his own brand, FTDS—an impactful mantra that encapsulates a mindset geared towards resilience and focus, essential for success in both personal and professional realms. Ash's narrative begins with his roots in corporate media, where he honed his skills as a writer, producer, and engineer for over two decades. He recounts the pivotal moment when he decided to leave this stable career in 2014 to pursue his passions in real estate, writing, and ultimately, his burgeoning brand. This journey was not without its challenges and his experience illustrates the deep relationship between life events and entrepreneurial evolution. They explore Ash's ventures into writing, to his TED Talk about the significance of letter writing in an age dominated by digital communication. This endeavor was not just about publishing; it served as a foundation for his philosophy that encourages individuals to build meaningful connections through personal expression. As they discuss Ash’s latest initiative with FTDS, he shares insights into the power of branding based on personal philosophy. The mantra serves not only as a clothing line and motivational tool but as a beacon for those looking to cut through the noise of daily distractions. This brand aims to resonate with a diverse audience—from teenagers managing social pressures to professionals navigating career complexities—by offering practical advice on how to prioritize what truly matters. Throughout their conversation, Ash emphasizes the importance of community and mentorship in entrepreneurship. By vocalizing his ambitions and surrounding himself with like-minded individuals, he was able to gain accountability and valuable insights that propelled his brand forward. They also touch upon the role of technology in modern entrepreneurship, particularly how Ash leverages tools like social media and AI to refine his message and engage with his audience. HIGHLIGHTS: 1:15 Introduction to FTDS 7:15 The Evolution of a Brand 16:08 The Power of a Mantra 21:33 Building a Business Plan 28:25 Leveraging Connections for Success 31:27 Embracing Failure and Growth connect with Ash website: https://teamftds.com A Life Through Letters: https://www.alifethroughletters.com Instagram: https://www.instagram.com/fckthedumbsht SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    37 min
  2. Thoughts From a Hybrid Practice Model with Jennifer Teplin

    APR 30

    Thoughts From a Hybrid Practice Model with Jennifer Teplin

    In this episode, Alison dives into the unique intersection of self-care and the client experience, particularly in the wellness industry. She's joined by Jennifer Teplin, the CEO and founder of a transformative hybrid therapy practice that balances in-person and virtual services and they explore how this innovative model not only meets clients where they are but also enhances therapeutic outcomes. Jennifer shares her entrepreneurial journey and the creation of Manhattan Wellness, which has grown from a small team to over 30 full-time therapists serving hundreds of clients weekly across several states. They discuss the importance of adaptability in business, notably how the pandemic forced many practices, including Jennifer’s, to pivot to virtual services. This transition led to unforeseen growth and allowed her practice to expand rapidly. As they go deeper into the client experience, Jennifer unveils her “gold standard” framework, designed to ensure that each client interaction is exceptional, efficient, and compassionate. From rapid responses to inquiries to streamlined therapy matching, they explore the proactive measures her practice takes to eliminate friction points. For instance, Jennifer highlights the importance of immediate communication and personalized placement, which has significantly increased client satisfaction rates. The conversation also touches on the work-life balance challenges that come with being an entrepreneur. Jennifer candidly shares her reflections on managing her responsibilities while preparing for her third child and how she strives to maintain self-care amidst the hustle. Her insights into setting boundaries and prioritizing non-negotiables are invaluable for anyone navigating similar pressures in business. Jennifer’s commitment to continuous improvement is evident as she shares her strategies for hiring and training staff, highlighting the importance of nurturing talent within her practice. The innovative approach of bringing in clinical fellows not only serves clients in need of affordable therapy but also allows new therapists to gain meaningful experience and enhance their skills. HIGHLIGHTS: 5:31 The Journey of Hybrid Therapy 11:18 Adapting to the Pandemic 15:16 Balancing In-Person and Virtual Therapy 21:00 Establishing a Gold Standard 24:31 Innovating Through Challenges 29:51 Taking the First Step 32:35 Prioritizing Self-Care as a Business Owner connect with Jennifer Get Therapy Tips: https://manhattanwellness.myflodesk.com/reframe Manhattan Wellness: https://manhattanwellness.org SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    37 min
  3. Building Safe Visibility with Lillian Sue

    APR 23

    Building Safe Visibility with Lillian Sue

    In this episode, Alison has a fascinating conversation with Lillian Sue, a PR expert dedicated to helping entrepreneurs, authors, and coaches gain the visibility they need to thrive in their respective industries. Lillian shares her extensive background as a publicity coach and PR specialist. She explains how she equips her clients with the tools needed to create effective media campaigns. With resources like media lists, templates, and strategies for safe visibility, she simplifies the often overwhelming world of publicity. One of the key points of their discussion is the notion that getting media coverage is just the first step. It's not enough to simply appear in front of audiences; what truly matters is how to transform that exposure into meaningful connections and results. Alison and Lillian dive into the misconception many new business owners have about market saturation and visibility. Lillian emphatically states that no market is truly oversaturated; rather, it’s about finding your unique voice amidst the noise. This is where authentic storytelling comes into play. She encourages clients to be transparent and genuine in sharing their narratives, as this authenticity builds trust and connection with potential audiences. A major thread in the conversation is the transformation of media consumption—from social media noise to the revival of traditional channels like magazines. Lillian notes that while many entrepreneurs think social media should be their primary focus, they often overlook the value of speaking engagements and being featured in niche publications. She emphasizes that media is not just about broad reach but about being seen as an authority in areas relevant to one's audience. They also discuss the increasing role of AI in our lives and its impact on publicity strategies. Lillian asserts that the foundation of content—real human connections and storytelling—remains irreplaceable. She points out that despite technological advancements, the authenticity of personal experience is what resonates with audiences. HIGHLIGHTS: 3:18 Understanding Publicity and PR 5:10 The Challenge of Being Noticed 9:05 Goals of Publicity and Media 10:12 The Process of Sharing Stories 12:37 Building Safe Visibility 16:57 Importance of Authenticity 20:03 The Value of Print Media 25:29 Navigating Media Interviews 28:25 Customized Coaching Approaches 29:56 New Trends in Media connect with Lillian Instagram: https://www.instagram.com/liliansueprcoach Facebook group: https://www.facebook.com/groups/bookedfeaturedpaid SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    39 min
  4. When It's Time to Innovate and Make Changes in Your Business with Erin Haag (part 2)

    APR 16

    When It's Time to Innovate and Make Changes in Your Business with Erin Haag (part 2)

    This is your chance to hear the other side of the story as Alison continues this two-part mini-series on pivotal changes in business by speaking with Erin Haag, founder of Luxury in Business Retreats. They discuss Erin's journey in building her retreats and her decision to pass the business to Alison, delving into the motivations that led to this significant transition. Erin reflects on her challenges in managing multiple businesses and her realization that she needed to focus on the future of Luxury in Business Retreats. Alison and Erin explore the logistics of the acquisition process, emphasizing the importance of intentionality and transparency. Additionally, the two outline the next steps for the retreat business, including upcoming offerings and their shared vision for creating impactful experiences for business leaders. This episode offers valuable insights for anyone considering major changes in their business journey, especially when it comes to buying and selling a business. HIGHLIGHTS: 2:37 The Decision to Sell 3:04 Erin’s Perspective on Luxury Retreats 5:33 The Internal Struggle 8:30 The Shift in Focus 13:17 Taking Immediate Action 14:32 Assessing Business Opportunities 18:43 The Business Acquisition Process 23:01 Navigating Due Diligence 27:25 Finalizing the Agreement 28:58 The Announcement Strategy 31:14 Reflections on the Transition 34:26 Future Plans and Growth 36:54 The Last Retreat 40:59 Embracing Change 42:53 Connecting with the New Vision connect with Erin Pricing Overhaul: https://pricingoverhaul.com Luxury in Business: https://luxuryinbusinessretreats.com Retreat Industry Forum: https://shorturl.at/9189Q SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    50 min
  5. When It's Time to Innovate and Make Changes in Your Business (part 1)

    APR 9

    When It's Time to Innovate and Make Changes in Your Business (part 1)

    Knowing when it's time to innovate, expand and/or make changes in your business is crucial and in this part 1 of a 2 part series, Alison shares the pivotal moment of acquiring Luxury in Business Retreats. A move that closely aligns with her long-term vision for CU Fitness and the Alison K Agency. She reflects on her journey of growth, emphasizing the extensive thought process and self-doubt that accompanied this significant decision. This episode explores the contrasting dynamics of personal growth and strategic development in business, highlighting how embracing fear can be essential for expansion. Alison also discusses the importance of collaboration with the founder, Erin Haig, as they shape their future vision together. As a precursor to part 2 with Erin, consider your own path in business and the belief systems that can facilitate their growth. HIGHLIGHTS: 3:15 Acquiring Luxury in Business Retreats 4:35 Behind the Scenes of Mindset Work 9:44 Challenges in Business Expansion 15:20 The Importance of Belief and Capacity 21:46 Reflecting on Past Business Changes 30:11 The Decision-Making Process 38:04 The Moment of Commitment 42:24 The Future of Luxury and Business Retreats SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    49 min
  6. The 8 Principles of Success & More with Robert White

    APR 2

    The 8 Principles of Success & More with Robert White

    In this episode, Alison has a thought-provoking conversation with Robert White, an executive coach and high-level consultant specializing in guiding CEOs and leaders toward greater connection, purpose, and fulfillment in their professional lives. As they discuss the client experience, they take a fascinating detour into the broader landscape of personal and organizational growth, particularly in the context of post-pandemic challenges faced by many leaders today. Robert shares his compelling journey, which began in challenging circumstances, shaped by poverty and adversity and throughout their conversation, they go deep into the core principles that underpin his coaching philosophy. Robert emphasizes the importance of focus, alignment, and commitment among leaders in order to drive meaningful results. He outlines an innovative framework for effective leadership built on eight principles of success that foster a thriving workplace culture. Alison and Robert further explore how these principles translate to a profound customer experience. Robert reveals how the effectiveness of his training sessions hinges on creating experiential learning opportunities that allow participants to practice these principles in real-time, leading to immediate application in their organizational contexts. By sharing personal stories and insights from his expansive career, Robert underscores how transforming leadership behaviors inevitably enhances the experience of clients they serve. Robert brings to light the challenges faced by leaders who may hesitate to embrace risk and vulnerability and he emphasizes that the fear of failure often stems from past experiences, which can inhibit personal and organizational growth. To counter this, he encourages leaders to take actionable steps toward personal awareness and interpersonal honesty—identifying and acknowledging their own feelings and behaviors that may be deterring progress. In offering actionable advice to listeners, Robert compellingly advocates for heightened awareness—both of oneself and of the environment surrounding them. This practice of deep observation facilitates a shift in perspective, allowing leaders to connect more authentically with their teams and clients, ultimately fostering an environment of trust and collaboration. HIGHLIGHTS: 2:08 A Journey from Struggle to Success 4:25 The Transformation Experience 7:00 Leadership and Team Integration 8:25 The Rule of Three 10:08 Principles of Success 16:19 Impact on Client Experience 18:17 The Importance of Honesty 23:11 Overcoming Fear of Risks 32:23 Key Takeaways and Advice connect with Robert website: https://extraordinarypeople.com Facebook: https://www.facebook.com/robert.white1 YouTube: https://www.youtube.com/user/aspenrobert SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    45 min
  7. Building Bridge Offers and Examples (part 2)

    MAR 26

    Building Bridge Offers and Examples (part 2)

    In this part 2 of the series, Alison explores further the concept of bridge offers, building upon the foundational knowledge shared previously. She aims to provide actionable insights and concrete examples that can help service-based entrepreneurs cultivate a robust ecosystem within their businesses. Alison emphasizes the importance of having strategically connected offers that guide clients seamlessly from one phase of their journey to the next. Through compelling examples, she illustrates how bridge offers function as critical support systems that facilitate progression—allowing clients to move confidently from initial interactions to deeper commitments. It's not merely about presenting extensive options but crafting a clear pathway that enhances client experiences. The heart of the discussion lies in recognizing the common missteps that many professionals make when transitioning clients from introductory offers to more substantial commitments. She outlines the typical pitfalls, such as assuming that clients inherently know the next steps once they have completed an entry point. Without intentional design, clients may feel lost, which can lead to disengagement. With specific examples drawn from the fitness industry, nutrition coaching, business consulting, and retreat leadership, Alison provides listeners with diverse scenarios to help them visualize how bridge offers can be effectively structured. Alison's examples highlight the necessity of creating integrated experiences that resonate with clients and presents the argument that transformation extends beyond a singular experience and develops through ongoing support that nurtures newly acquired habits while preventing regression. By fostering a community of peers and providing structured guidance, business owners can create environments where clients feel empowered to thrive long after initial interactions. Ultimately, this episode serves as a comprehensive exploration of bridge offers as essential tools for connecting different aspects of a service-based business urges listeners to consider their own client journeys and the gaps that exist in their offerings. By addressing the needs of clients at various stages—acknowledging their wins while guiding them to the next level—she aims to inspire them to build vibrant ecosystems that not only benefit their businesses but also profoundly impact their clients' experiences. HIGHLIGHTS: 2:38 The Importance of Client Ecosystems 6:33 Defining Bridge Offers 10:44 The Fitness Coach Example 14:22 Nutrition Coaching Strategies 17:39 Business Coaching Insights 21:38 Retreat Integration Strategies 25:11 Importance of Post-Retreat Support 29:28 Building Trust and Value 32:41 Merging Online and In-Person Experiences SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    38 min
  8. Building a Beauty Brand with Rachel Bacheler

    MAR 19

    Building a Beauty Brand with Rachel Bacheler

    Alison sat down with Rachel Bacheler, CEO of Doctors Remedy, a revolutionary company that specializes in healthy nail and foot care products. They discussed the unique business model and innovative approach behind Doctors Remedy, exploring how Rachel took her husband’s vision of developing a client-friendly nail polish and transformed it into a thriving business over the last 19 years. The discussion revealed the inspiration of Doctors Remedy, stemming from Rachel's husband, a podiatrist, who recognized a gap in the market for nail care that catered to those seeking aesthetic beauty without compromising health. Historically, podiatrists discouraged the use of nail polish, focusing on foot health over beauty. However, Rachel's husband had an "aha moment" that led to the creation of a nail polish that wasn't just safe but also enriched with ingredients beneficial for nail strength and health. Rachel emphasized the importance of health in nail care, discussing the harmful ingredients often found in conventional nail products and how Doctors Remedy set a precedent by formulating polishes free from toxins. By enriching their polishes with organic ingredients such as wheat protein, ginseng, and biotin, they’ve not only made beauty safer for consumers but also provided a product that actively promotes healthier nails. A highlight of their conversation was Rachel's recounting of how Doctors Remedy navigated market entry, particularly their surprising success at a podiatry conference where they sold to numerous doctors in just one weekend. This pivotal moment established credibility for their brand, allowing them to grow and expand their reach. Alison and Rachel also discussed the company's diversification into other products and markets, including foot care items and collaborations with college athletes and Rachel shared how this strategic direction has allowed them to appeal to a broader audience beyond their initial demographic of women aged 45 to 65, now also reaching athletes and younger consumers with their unisex products. This episode serves not only as an exploration of Doctors Remedy's unique approach to nail and foot care but also as a broader lesson on the importance of adaptability and customer engagement in business. Rachel's journey emphasizes the value of staying true to one's vision while remaining open to new opportunities and insights. HIGHLIGHTS: 6:07 The Journey of Doctors Remedy 8:27 Innovative Products and Market Response 12:23 Building the Brand 15:59 Expanding the Audience 19:12 Navigating Challenges 23:30 Lessons Learned in Business connect with Rachel website: https://www.remedynails.com use promo code PODCASTFAN for 50% off SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    34 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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