Creating the World's Best Client Experience

Alison Katschkowsky
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

  1. 3d ago

    Stop Selling the Engine (part2): The Application - Same Journey, Different Vehicles

    Alison continues her mini-series on 'Stop Selling the Engine' with part 2 and focuses on how to apply a clear promise and a through line across a business. She explains how the promise should be simple and specific, while the through line describes the larger transformation clients want. She explains how different offers, including coaching, memberships, digital products, group programs, and hybrid models, can be connected instead of competing with each other. She also covers how a clear promise helps us qualify people in sales conversations, shorten those conversations, and make memberships and retreats feel like natural next steps. Alison shares examples of clients who clarified their messaging and then created offers that sold more easily. She closes by saying that clearer messaging makes marketing easier, helps us connect rather than explain, and makes it easier to stand out in a crowded market. HIGHLIGHTS: 1:15 Promise Over Features 2:42 The Hybrid Business Model 5:01 Selling the Road Trip 8:18 Through Line Explained 11:51 Better Sales Conversations 15:08 Making Memberships Sticky 17:08 Offers That Support Each Other 19:42 Retreats and Clear Alignment 21:06 A Fat Loss Example 25:30 The Payoff of Clarity 26:16 Retreats Need the Deepest Clarity SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Stop Selling the Engine (part2): The Application - Same Journey, Different Vehicles

  2. Jul 9

    The Plant Method for Marketing with Desiree Martinez

    Alison talks with Desiree Martinez, who owns the Cast Agency, about marketing in a time when AI is a major part of the field but human connection still matters. They focus on how businesses can use both digital tools and personal relationships without losing their human edge. Desiree shares her background in marketing and explains how she has seen platforms and trends change over time. They discuss her approach to building sustainable marketing strategies instead of chasing short-term virality, and how her agency creates plans based on each business’s goals, comfort level, and customer base. The two also talk about what should stay consistent in marketing. Desiree says the website remains central, and she explains three key priorities: make it fast, clearly state what you do at the top, and include an easy call to action. Alison notes how businesses often focus too much on credentials and instead should emphasize the problem they solve for customers. A major part of the conversation is Desiree's PLANT framework from her book, Stop Marketing, Start Belonging. They go through preparing the website, launching core marketing efforts, amplifying them through supporting channels, removing ineffective tactics, and tracking results so businesses can adjust and grow. Finally, they discuss how traditional in-person marketing and digital nurturing can work together. Desiree recommends local community Facebook groups and similar spaces as a way to understand what people need and where businesses can show up. HIGHLIGHTS: 1:16 AI and Human Marketing 3:40 Website Essentials 7:18 Local Strategy Matters 10:17 Why Hire an Agency 13:30 The PLANT Framework 16:16 Community Marketing Book 18:41 Bridging Offline and Online 20:12 Local Groups and Tips connect with Desiree website: https://mrsdesireerose.com Stop Marketing. Start Belonging. book: https://a.co/d/0eXl5Tpn SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    The Plant Method for Marketing with Desiree Martinez

  3. Jul 2

    Stop Selling the Engine (part 1): The Problem - Why Your Marketing Feels Hard

    This month Alison begins a three-part mini-series focused on offer design and the importance of selling the result rather than the features. She frames the discussion around the idea of “stop selling the engine” and uses the car analogy to explain that people are really buying the experience, not the mechanics. She shares the main problem seen in business: many people describe what they do, but not the promise or outcome. That can make marketing feel hard, create unclear messaging, and make it difficult to stand out when many offers sound similar. She also discusses how this applies across business models, including coaching, brick-and-mortar, hybrid businesses, retreats, memberships, and events and explains that businesses often need more than one way for people to work with them, but those offers should all connect to one clear promise. Alison identifies several signs that the promise is unclear: not knowing what to talk about, focusing on features instead of results, feeling like content is getting no response, and attracting the wrong fit clients. Essentially, the promise should be one specific result, expressed in one clear sentence. She closes the episode by noting that this work should be revisited regularly as a business evolves and explains that outside perspective can help because people are often too close to their own work to see the message clearly. HIGHLIGHTS: 1:19 July Mini-Series Kickoff 3:36 Road Trip, Not Engine 5:01 The Marketing Clarity Problem 17:36 Defining Your One Promise 19:57 The Dinner Party Test 21:00 Clarity Over Creativity 22:52 Outside Eyes Matter 24:37 Applying the Promise to Offers SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Stop Selling the Engine (part 1): The Problem - Why Your Marketing Feels Hard

  4. Jun 25

    Evaluating Your Year

    It's mid-year check-in time and in this episode Alison goes through a mid-year business review process that can work for anyone and shares the questions she uses to assess progress beyond short-term metrics. She focuses on her long-term goals, the “through line” in her work, and how business growth connects with personal growth, identity shifts, and the opportunities that she chooses. She also looks at whether her current activities are driven by strategy or habit, and how she uses time blocks for workouts, writing, and planning. Next she considers revenue and energy together to evaluate pricing, offer design, lead generation, and which tasks are actually supporting growth. In the last half of the episode, Alison reviews the Luxury Business Retreats acquisition and what has worked so far, including the transition, communication, and changes to the Retreat Profit Society. She closes with a simple framework for business evaluation: keep what is working, kill what has run its course, and build what still needs to be developed. HIGHLIGHTS: 1:16 Mid-Year Business Check-In 6:35 Rethinking Business Goals 11:13 Questions Worth Asking 14:56 Habit or Strategy? 21:01 Retreat Acquisition Update 30:56 What Still Needs Building 34:29 Keep, Kill, Build 38:38 Progress, Not Perfection 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Evaluating Your Year

  5. Jun 18

    Creating a Writing & Book Institute with Jenn T. Grace

    This week's guest, Jenn T. Grace, discusses how books should be used strategically within a business, not treated as a shortcut to visibility, speaking opportunities, or clients. She explains that the publishing landscape is more crowded, so authors need clear positioning, original language, and messaging tied to a specific audience and problem. She describes hybrid publishing as a middle ground between traditional publishing and self-publishing, with support and expertise while allowing authors to keep ownership and control. Jenn also introduces the Institute for Author Growth and Impact, a membership-based program with three areas: writing and author readiness, publishing and production, and marketing and influence. Jenn says the institute is designed to help authors move through the full process in a connected way, with office hours, group coaching, and expert sessions. She closes with advice to start writing messily, use AI only as a starting point, and let personal experience shape the book. HIGHLIGHTS: 5:13 Purpose First, Strategy Second 6:30 The Book Space Is Saturated 11:38 What Hybrid Publishing Means 14:30 Launching the Author Institute 17:59 A More Personal Experience 24:38 Growth and Revenue Plans 26:41 Getting Started With Your Book Related episode: Ep 110 - Publish Your Purpose with Jenn T. Grace Connect with Jenn: Publish Your Purpose: https://publishyourpurpose.com The Institute for Author Growth & Impact: https://authorgrowthandimpact.org 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Creating a Writing & Book Institute with Jenn T. Grace

  6. Jun 11

    Marketing with Human-ness with Edna White

    This interview focuses on Edna White’s work as a media host, life strategist, author, and podcast host. She explains that she mainly works with women who feel stuck, often because of experiences they have carried from the past. Her goal is to help them move forward by using journaling, storytelling, and conversation as tools for clarity and change. Edna describes writing as both a personal and professional process and she often begins with journaling, and what starts as writing for reflection can develop into a book. She says this can help people tell their story, understand themselves more clearly, and position their brand. A major theme of the conversation is using media and storytelling to bring more humanity into business. Edna says her approach is to “turn life’s pains into purpose” and to help people speak about their experiences in ways that can also help others. Alison and Edna also discuss the role of authenticity in a time when AI is widely used. She says human expression cannot be replaced and that people need to stay real and use their own voice. She says that even when using AI tools, the human element still has to guide the work. Edna shares examples of client breakthroughs. One woman with money-related struggles traced her difficulty to a school memory tied to the number 100. Another client began with a book project for his mother, but the work expanded, won a contest, and led to a second book. The interview ends with White describing her client process and business lessons. She says she listens first to see how people describe themselves, then works from there. She also emphasizes delegating tasks, building a team, and thinking creatively about opportunities, including unusual partnerships and outreach ideas. HIGHLIGHTS: 2:53 Storytelling as Strategy 3:47 Human Voice in Media 10:39 Book Writing Uncovered 14:37 Reading the Client 19:07 Building Support Systems 23:17 Find Your Superpower 26:45 Creative Partnerships connect with Edna: website: https://www.ednawhite.com 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Marketing with Human-ness with Edna White

  7. Jun 4

    Ghostwriting a Book with Jamie Dykstra

    This interview focuses on Jamie Dykstra’s work as a ghostwriter and book coach for business owners. The conversation opens with why books can be useful in business, especially for positioning, authority, strengthening visibility online and explaining a client’s transformation or expertise. The discussion starts by explaining what ghostwriting actually involves and Jamie explains that the client’s ideas and voice remain central while she helps outline, interview, draft, and revise the book. She says the process is highly collaborative and tailored to the author’s voice, tone, and goals. Jamie also describes her client process, which includes discovery calls, road mapping, outlining, interviews, first drafts, revisions, and support with publishing and editing partners. She offers both ghostwriting and coaching, depending on how much help a client wants with the writing itself. Another key theme is mindset. Jamie says many clients struggle with believing their story is worth telling and with narrowing their message. She emphasizes authenticity, intentionality, and focus, and says that books often lead clients to new insights about their business and offers. The interview closes with Jamie’s view of the future of ghostwriting. She thinks quality books will remain valuable, while low-effort AI-generated content will likely be filtered out. She encourages business owners to share their stories because, in her view, doing so can help others. HIGHLIGHTS: 1:14 Ghostwriting for Business 3:08 From Finance to Writing 6:48 Finding Your Unique Voice 11:28 Authenticity in Long-Form Content 14:42 How Ghostwriting Works 17:10 Book Benefits for Business Growth 19:50 The Client Process 23:36 Overcoming Writing Obstacles 25:07 Transformational Book Results 26:25 Future of Ghostwriting connect with Jamie: website: https://jamiedykstra.com Linkedin: https://www.linkedin.com/in/jamie-dykstra-41753082 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Ghostwriting a Book with Jamie Dykstra

  8. May 28

    All About Accountability with Gwen Bortner

    In this episode Alison speaks with Gwen Bortner, founder of Everyday Effectiveness, about accountability and how it supports business results. They discuss her background in consulting across different industries and how that experience shaped her approach to helping entrepreneurs and organizations improve effectiveness. More importantly, they explore how accountability differs from simple task checking. Gwen defines it as an actual conversation that includes reflection and problem solving, rather than just asking whether something was done. They also discuss why accountability can be difficult, including the fact that it often requires uncomfortable questions and honest self-examination. Alison and Gwen look at accountability in the context of client experience and coaching. They talk about whether business processes are truly serving clients or simply making things easier for the business, and how weekly asynchronous written check-ins can help clients see their progress over time. Gwen identifies three elements that make accountability work: consistency, focus, and feedback. They cover the value of narrowing attention to one to three priorities, and discuss how changing questions from “why” to “what” can reduce defensiveness and lead to better problem solving. She also notes the importance of reviewing what has gone right, not only what needs to change, so that effective patterns can be repeated. HIGHLIGHTS: 1:15 Accountability in business 8:01 Client experience through accountability 13:18 When fit matters most 15:46 The three accountability pillars 21:13 Practical accountability tips connect with Gwen: website: https://everydayeffectiveness.com The Business You Really Want: https://www.youtube.com/@EverydayEffectiveness1 SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    All About Accountability with Gwen Bortner
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Ratings & Reviews

5
out of 5
3 Ratings

About

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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