Creating the World's Best Client Experience

Alison Katschkowsky
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

  1. Evaluating Your Year

    2d ago

    Evaluating Your Year

    It's mid-year check-in time and in this episode Alison goes through a mid-year business review process that can work for anyone and shares the questions she uses to assess progress beyond short-term metrics. She focuses on her long-term goals, the “through line” in her work, and how business growth connects with personal growth, identity shifts, and the opportunities that she chooses. She also looks at whether her current activities are driven by strategy or habit, and how she uses time blocks for workouts, writing, and planning. Next she considers revenue and energy together to evaluate pricing, offer design, lead generation, and which tasks are actually supporting growth. In the last half of the episode, Alison reviews the Luxury Business Retreats acquisition and what has worked so far, including the transition, communication, and changes to the Retreat Profit Society. She closes with a simple framework for business evaluation: keep what is working, kill what has run its course, and build what still needs to be developed. HIGHLIGHTS: 1:16 Mid-Year Business Check-In 6:35 Rethinking Business Goals 11:13 Questions Worth Asking 14:56 Habit or Strategy? 21:01 Retreat Acquisition Update 30:56 What Still Needs Building 34:29 Keep, Kill, Build 38:38 Progress, Not Perfection 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    44 min
  2. Creating a Writing & Book Institute with Jenn T. Grace

    Jun 18

    Creating a Writing & Book Institute with Jenn T. Grace

    This week's guest, Jenn T. Grace, discusses how books should be used strategically within a business, not treated as a shortcut to visibility, speaking opportunities, or clients. She explains that the publishing landscape is more crowded, so authors need clear positioning, original language, and messaging tied to a specific audience and problem. She describes hybrid publishing as a middle ground between traditional publishing and self-publishing, with support and expertise while allowing authors to keep ownership and control. Jenn also introduces the Institute for Author Growth and Impact, a membership-based program with three areas: writing and author readiness, publishing and production, and marketing and influence. Jenn says the institute is designed to help authors move through the full process in a connected way, with office hours, group coaching, and expert sessions. She closes with advice to start writing messily, use AI only as a starting point, and let personal experience shape the book. HIGHLIGHTS: 5:13 Purpose First, Strategy Second 6:30 The Book Space Is Saturated 11:38 What Hybrid Publishing Means 14:30 Launching the Author Institute 17:59 A More Personal Experience 24:38 Growth and Revenue Plans 26:41 Getting Started With Your Book Related episode: Ep 110 - Publish Your Purpose with Jenn T. Grace Connect with Jenn: Publish Your Purpose: https://publishyourpurpose.com The Institute for Author Growth & Impact: https://authorgrowthandimpact.org 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    38 min
  3. Marketing with Human-ness with Edna White

    Jun 11

    Marketing with Human-ness with Edna White

    This interview focuses on Edna White’s work as a media host, life strategist, author, and podcast host. She explains that she mainly works with women who feel stuck, often because of experiences they have carried from the past. Her goal is to help them move forward by using journaling, storytelling, and conversation as tools for clarity and change. Edna describes writing as both a personal and professional process and she often begins with journaling, and what starts as writing for reflection can develop into a book. She says this can help people tell their story, understand themselves more clearly, and position their brand. A major theme of the conversation is using media and storytelling to bring more humanity into business. Edna says her approach is to “turn life’s pains into purpose” and to help people speak about their experiences in ways that can also help others. Alison and Edna also discuss the role of authenticity in a time when AI is widely used. She says human expression cannot be replaced and that people need to stay real and use their own voice. She says that even when using AI tools, the human element still has to guide the work. Edna shares examples of client breakthroughs. One woman with money-related struggles traced her difficulty to a school memory tied to the number 100. Another client began with a book project for his mother, but the work expanded, won a contest, and led to a second book. The interview ends with White describing her client process and business lessons. She says she listens first to see how people describe themselves, then works from there. She also emphasizes delegating tasks, building a team, and thinking creatively about opportunities, including unusual partnerships and outreach ideas. HIGHLIGHTS: 2:53 Storytelling as Strategy 3:47 Human Voice in Media 10:39 Book Writing Uncovered 14:37 Reading the Client 19:07 Building Support Systems 23:17 Find Your Superpower 26:45 Creative Partnerships connect with Edna: website: https://www.ednawhite.com 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    34 min
  4. Ghostwriting a Book with Jamie Dykstra

    Jun 4

    Ghostwriting a Book with Jamie Dykstra

    This interview focuses on Jamie Dykstra’s work as a ghostwriter and book coach for business owners. The conversation opens with why books can be useful in business, especially for positioning, authority, strengthening visibility online and explaining a client’s transformation or expertise. The discussion starts by explaining what ghostwriting actually involves and Jamie explains that the client’s ideas and voice remain central while she helps outline, interview, draft, and revise the book. She says the process is highly collaborative and tailored to the author’s voice, tone, and goals. Jamie also describes her client process, which includes discovery calls, road mapping, outlining, interviews, first drafts, revisions, and support with publishing and editing partners. She offers both ghostwriting and coaching, depending on how much help a client wants with the writing itself. Another key theme is mindset. Jamie says many clients struggle with believing their story is worth telling and with narrowing their message. She emphasizes authenticity, intentionality, and focus, and says that books often lead clients to new insights about their business and offers. The interview closes with Jamie’s view of the future of ghostwriting. She thinks quality books will remain valuable, while low-effort AI-generated content will likely be filtered out. She encourages business owners to share their stories because, in her view, doing so can help others. HIGHLIGHTS: 1:14 Ghostwriting for Business 3:08 From Finance to Writing 6:48 Finding Your Unique Voice 11:28 Authenticity in Long-Form Content 14:42 How Ghostwriting Works 17:10 Book Benefits for Business Growth 19:50 The Client Process 23:36 Overcoming Writing Obstacles 25:07 Transformational Book Results 26:25 Future of Ghostwriting connect with Jamie: website: https://jamiedykstra.com Linkedin: https://www.linkedin.com/in/jamie-dykstra-41753082 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    35 min
  5. All About Accountability with Gwen Bortner

    May 28

    All About Accountability with Gwen Bortner

    In this episode Alison speaks with Gwen Bortner, founder of Everyday Effectiveness, about accountability and how it supports business results. They discuss her background in consulting across different industries and how that experience shaped her approach to helping entrepreneurs and organizations improve effectiveness. More importantly, they explore how accountability differs from simple task checking. Gwen defines it as an actual conversation that includes reflection and problem solving, rather than just asking whether something was done. They also discuss why accountability can be difficult, including the fact that it often requires uncomfortable questions and honest self-examination. Alison and Gwen look at accountability in the context of client experience and coaching. They talk about whether business processes are truly serving clients or simply making things easier for the business, and how weekly asynchronous written check-ins can help clients see their progress over time. Gwen identifies three elements that make accountability work: consistency, focus, and feedback. They cover the value of narrowing attention to one to three priorities, and discuss how changing questions from “why” to “what” can reduce defensiveness and lead to better problem solving. She also notes the importance of reviewing what has gone right, not only what needs to change, so that effective patterns can be repeated. HIGHLIGHTS: 1:15 Accountability in business 8:01 Client experience through accountability 13:18 When fit matters most 15:46 The three accountability pillars 21:13 Practical accountability tips connect with Gwen: website: https://everydayeffectiveness.com The Business You Really Want: https://www.youtube.com/@EverydayEffectiveness1 SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    28 min
  6. Recap of The Retreat Industry Forum

    May 21

    Recap of The Retreat Industry Forum

    Alison reflects on the first Retreat Industry Forum, which was created for retreat leaders after realizing there were few dedicated industry events. She shares how the forum was planned and how much value was placed on in-person connection, better conversations, and follow-up. She also recaps the main themes from the program, including pricing, sustainable retreat positioning, advertising, legal issues, sales, leadership, AI, SEO, and retreat logistics. She shares about her talk on retreat promises, where people buy the specific outcome and identity shift, not just the itinerary. Alison finishes with reflections from attendees and the VIP day, which went deeper on SEO prompts, pricing, and retreat promise work. She closes with her takeaways that the work reflects our own journey, the retreat industry needs more community and structure, and being in the room can create opportunities. HIGHLIGHTS: 1:15 Forum Origins and Big Ideas 4:36 In-Person Changes Everything 6:57 Holding the Vision 9:30 Welcome Reception Begins 11:17 Make Five New Connections 21:55 VIP Dinner Sparks Collaboration 26:51 Three Key Takeaways 28:45 Community and Infrastructure 30:14 Say Yes to the Room mentioned in episode: Sancerre Retreat: https://sl1nk.com/dl0vfwk SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    39 min
  7. Podcasting in Your Business with Line Brunet

    May 14

    Podcasting in Your Business with Line Brunet

    In this episode, Alison had the pleasure of reconnecting with her producer, Line Brunet, who has been an integral part of Alison's podcasting journey for nearly seven years. Together, they dive into the significance of podcasting in the modern business landscape, discussing how it enhances personal branding and the unique advantages it can bring to any business. The two explore the current state of the podcasting industry, noting its incredible growth, especially since the pandemic. Line highlights how more celebrities have entered the space, further propelling its popularity, yet acknowledges that many still lack a clear understanding of what podcasting is, which is a fresh and evolving medium, with countless untapped opportunities for connection and brand-building. Unlike other platforms that might deliver a more superficial engagement, podcasts allow for deeper audience connections, as listeners invest substantial time engaging with hosts and their content. They also address the long-game mentality required in podcasting. Alison recalls the foundational advice from Line that success doesn’t come overnight and that consistency and promotion are paramount. They discuss the necessity of regularly engaging with your audience, even when you’re not producing new content. Employing strategies to keep listeners informed about past episodes and leveraging platforms to maintain visibility ensures that your podcast remains relevant and continues to grow. As they transition into emerging trends, Line mentions the resurgence of grassroots podcasting and the growing interest in community-focused content. She reveals how podcasters are experimenting with innovative formats, such as live recordings and interactive Q&As, which enhance listener participation and foster a sense of belonging. They acknowledge that while video might be taking over certain spaces, audio still reigns supreme as the preferred medium for accessibility and multitasking. HIGHLIGHTS: 2:13 Meet Line Brunet 3:57 The Rise of Podcasting 4:44 Benefits of Podcasting 8:19 Building a Personal Brand 9:15 Navigating Podcasting Trends 15:23 The Future of Podcasting 22:11 Advice for Aspiring Podcasters connect with Line website: https://www.iamlinebrunet.com Instagram: @iamlinebrunet Facebook: https://www.facebook.com/linebrunet SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    30 min
  8. From a Mindset to a Brand with Ash Davis

    May 7

    From a Mindset to a Brand with Ash Davis

    Alison is joined by Ash Davis, a friend and fellow entrepreneur with an inspiring journey that spans multiple industries. They delve into his remarkable transition from a successful corporate career, where he served as a national vice president of operations, to establishing his own brand, FTDS—an impactful mantra that encapsulates a mindset geared towards resilience and focus, essential for success in both personal and professional realms. Ash's narrative begins with his roots in corporate media, where he honed his skills as a writer, producer, and engineer for over two decades. He recounts the pivotal moment when he decided to leave this stable career in 2014 to pursue his passions in real estate, writing, and ultimately, his burgeoning brand. This journey was not without its challenges and his experience illustrates the deep relationship between life events and entrepreneurial evolution. They explore Ash's ventures into writing, to his TED Talk about the significance of letter writing in an age dominated by digital communication. This endeavor was not just about publishing; it served as a foundation for his philosophy that encourages individuals to build meaningful connections through personal expression. As they discuss Ash’s latest initiative with FTDS, he shares insights into the power of branding based on personal philosophy. The mantra serves not only as a clothing line and motivational tool but as a beacon for those looking to cut through the noise of daily distractions. This brand aims to resonate with a diverse audience—from teenagers managing social pressures to professionals navigating career complexities—by offering practical advice on how to prioritize what truly matters. Throughout their conversation, Ash emphasizes the importance of community and mentorship in entrepreneurship. By vocalizing his ambitions and surrounding himself with like-minded individuals, he was able to gain accountability and valuable insights that propelled his brand forward. They also touch upon the role of technology in modern entrepreneurship, particularly how Ash leverages tools like social media and AI to refine his message and engage with his audience. HIGHLIGHTS: 1:15 Introduction to FTDS 7:15 The Evolution of a Brand 16:08 The Power of a Mantra 21:33 Building a Business Plan 28:25 Leveraging Connections for Success 31:27 Embracing Failure and Growth connect with Ash website: https://teamftds.com A Life Through Letters: https://www.alifethroughletters.com Instagram: https://www.instagram.com/fckthedumbsht SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    37 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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