Creating the World's Best Client Experience

Alison Katschkowsky
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

  1. 3d ago

    A Closer Look at the Rooted Awakening Retreat in Morocco with Lesley Martin

    Alison speaks with Leslie Martin about her work as a holistic psychotherapist and coach, and how she uses retreats as a setting for healing, reflection, and recovery from difficult life experiences. They discuss how retreats differ from vacations, including the role of structure, safety, travel, and group connection. They also focus on Lesley's Morocco retreat, looking at last year’s program on burnout and how participant feedback shaped this year’s route and themes. This year’s retreat travels through Marrakech, mountain villages, the Dades Valley, Todra Gorge, and the Sahara, with emphasis on stillness, presence, simplicity, and relationships with self, others, and the land. The episode closes with practical advice for people who feel overwhelmed or stuck, including pausing, grounding, and asking what may be overcomplicated or what else could be true. HIGHLIGHTS: 1:15 Morocco Retreat Reimagined 4:12 Why Retreats Matter 7:08 Last Year’s Desert Journey 9:11 This Year’s Deeper Focus 17:57 November Retreat Details 23:29 Bringing the Lessons Home 25:38 Simple Questions, Big Shifts connect with Lesley website: https://lesleymartincoaching.com Facebook: https://www.facebook.com/lesley.p.martin.3 IG: https://www.instagram.com/LesleyMartinCoaching SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    A Closer Look at the Rooted Awakening Retreat in Morocco with Lesley Martin

  2. Sep 10

    How I Prepare for a Retreat

    In this episode, Alison talks about how her and her team prepare for an upcoming retreat and why that process includes more than logistics. She covers the self-care she prioritizes, scheduling, and daily routines she uses in the weeks before the event so she can show up rested and focused. She also discusses the systems she uses to stay organized, including packing early, keeping running lists, batching work, and coordinating closely with her team. Finally, she closes by looking at attendee communication, vendor planning, and how advance preparation helps her and her team lead with more steadiness and presence. SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

  3. Sep 3

    An Intro to the International Retreat Assoc. with Holly Porter

    The conversation focuses on Holly Porter’s background and the creation of the International Retreat Association. Porter then shares that COVID affected her severely and describes a near-death experience that led to a major shift in her life and to writing a book about surrender, hope, intuition, faith, and transformation. Before her illness she had been developing Retreat R&R, a software concept for retreat bookings, and that her experience led her to create interviews and study the retreat industry more closely. This, she says, showed her the complexity of the field and the need for more structure and support. The International Retreat Association is an organization for the entire retreat ecosystem, not only retreat leaders. Holly says its goals are to build collaborative trust, establish professional standards, and support a new era of professionalism. Holly also shares that retreat leaders should not see each other only as competitors, rather the value of community, education, networking, and shared problem-solving. She outlines the association’s current offerings, including monthly mastermind meetings, a 12-week course on universal laws, a newsletter, a toolbox of business resources, and membership tiers. She says the organization will continue to build based on member feedback and that founders receive added visibility and benefits. HIGHLIGHTS: 1:15 Retreat Revolution Begins 6:22 Association Need Revealed 9:46 Community and Toolbox 11:08 Big Vision Ahead 15:05 Monthly Masterminds Launch 19:57 Navigating the Challenges 24:05 Membership Info connect with Holly website: https://internationalretreatassociation.com Linktree: https://linktr.ee/hollyporter SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    An Intro to the International Retreat Assoc. with Holly Porter

  4. Aug 27

    Messaging Reset & Audience Growth (part 2)

    Alison continues her discussion on business promise, program promise, and audience building by focusing on how to describe the specific result you help people get. She explains that a strong promise should be clear and testable, using concrete before-and-after change rather than vague claims like “more confident” or “more aligned.” Alison also talks about how the most effective wording often comes from the phrases people use after working with us, and how collecting those words can make our messaging more authentic. Finally, she clarifies the difference between content and outreach: content is for recognition, while outreach is for proof and conversation, and both work best when we are specific, responsive, and human. HIGHLIGHTS: 1:16 Promise and Audience Building 4:01 Spotting the Fake Promise 7:31 Finding the Real Promise 12:14 Audience Building Shifts 17:57 Content Versus Outreach SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

  5. Aug 20

    Building a Community with an App with Dave Rafuse

    Alison talks with gym owner, David Rafuse about how the fitness industry has changed since the pandemic and how those changes affected businesses in health, wellness, and service-based fields. We discuss how many people shifted toward working out at home, while others lost routine and community and had to rebuild their habits afterward. They also talk about the broader role of in-person connection, that social media and digital tools do not replace face-to-face interaction, and how loneliness and isolation have become more visible issues. A major part of the conversation is David’s app for gyms and wellness businesses. He explains that it's built to help people connect through events, group channels, and community communication, while limiting unnecessary notifications. The app is designed so members see only the information they choose, with the goal of supporting real-world interaction rather than keeping people on the platform. They also discuss how the app helps business owners. It gives them back-end data, lets them track staff engagement, and helps them identify likely connections between members through smart matching. Dave also talks about how this can support belonging, retention, and better member experiences, especially in environments where community is a major part of the business. Finally, they cover practical advice for experiential businesses. Dave points out that creating spaces and events that encourage people to stay, connect, and return, can be valuable if they are meaningful for the people who attend. HIGHLIGHTS: 1:16 Pandemic and Community Shift 8:16 Why Apps Matter 10:08 Building Micro-Communities 14:22 Smart Matching Members 16:59 Notifications That Connect 18:40 Partnering with Other Gyms 20:52 Tracking Staff Engagement 24:12 Future of In-Person Fitness 26:04 Designing Belonging 27:58 Experiences People Remember 28:56 Small Events, Big Impact connect with Dave website: https://blendedathletics.com email: dave@blendedathletics.com SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Building a Community with an App with Dave Rafuse

  6. Aug 14

    A Messaging Reset for Outreach & Audience Growth (part 1)

    Alison continues her discussion about messaging, client experience, and business growth, focusing on how you clarify a program promise and communicate the result you help create. She outlines three outreach buckets for building an audience: ideal clients, partners, and referral sources. She explains how to approach outreach by leading with the promise, showing proof through before-and-after stories or patterns of change, and then describing the path or process. Alison closes the episode by encouraging regular outreach and noting that these ideas apply to both online and in-person businesses. HIGHLIGHTS: 1:15 Outreach and Messaging Basics 5:37 Finding Your Ideal Clients 7:23 Partner and Referral Networks 10:31 Lead With Promise 13:59 Show the Path Forward SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

  7. Aug 6

    Leadership Evolution with Retreats with Marsha Kucera

    Alison welcomes her retreat client, Marsha Kucera, family physician in Calgary who also serves as a board chair for a not-for-profit organization, a site medical lead at her clinic, and director of informatics and quality improvement. Marcia explains that she entered leadership without formal training and experienced periods of burnout. She tried therapy, coaching, exercise, yoga, mindfulness, nutrition, and became a certified coach herself. She says those approaches helped, but the biggest shift came during a physically challenging hike with a friend, where movement, reflection, and time away from work made a noticeable difference. She contrasts that experience with traditional vacations, which she says didn't lead to lasting change. According to her, the combination of movement, breathlessness, exploration, and uninterrupted mental space allowed her to be present and notice what her mind could offer. She says ideas and solutions often come during movement and are more likely to stick afterward. The discussion then turns to how she designs her retreats and why they are different from conferences or passive getaways. She emphasizes that different participants take away different things, and that the retreat is meant to meet people where they are rather than force a single outcome. Marcia describes the retreat as a movement-based experience in Italy and the program includes hiking, walking, excursions, and a pesto class. She says it is designed for women leaders or women who want to become leaders and feel stuck or unsure about their next step. As the discussion wraps up, Marsha advises listeners who feel stuck to consider that they are not the problem; they need to identify the real issue. Her suggested approach is to move the body in a challenging natural setting while being mindful and present. HIGHLIGHTS: 1:14 From Burnout to Breakthrough 3:45 The Retreat Awakening 6:35 Movement Sparks Clarity 9:42 Why Vacations Don’t Stick 13:27 Keeping the Shift Alive 16:33 Italian Retreat Plans 19:18 Who This Retreat Serves 19:57 Stuck Means Not Broken connect with Marsha website: https://www.unchartdleadership.com SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Leadership Evolution with Retreats with Marsha Kucera

  8. Jul 30

    Stop Selling The Engine (part 3): Retreats & What They Carry Home

    Alison continues her mini-series with part 3 on how to market retreats by focusing on selling the transformation, not the logistics. She explains that people need to feel safe before they commit, and that the real promise is what they will carry into everyday life after the retreat. She shares the self-selection effect and how a clear, specific message helps the right people recognize that the retreat is for them while others opt out. She also covers language to avoid and shares ways to frame retreat messaging through concrete before-and-after changes, including what life looks like after the retreat. HIGHLIGHTS: 2:26 Retreats Sell Transformation 4:26 Self-Selection Through Clear Promise 6:24 Specific Before-And-After Messaging 8:53 Show The Contrast 11:30 Monday Morning Vision 13:00 Retreat Profit Society Offer mentioned in the episode Retreat Profit Society: https://luxuryinbusinessretreats.com/join Innovation Avenue 360 Club: https://alisonkatschkowsky.podia.com/360-club Connect with Alison: https://thealisonk.com/connect SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    Stop Selling The Engine (part 3): Retreats & What They Carry Home
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About

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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