46 episodes

This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.

Creative Agency Account Manager Podcast Jenny Plant - Account Management Skills Ltd

    • Business
    • 5.0 • 2 Ratings

This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.

    The Art of Client Service, with Robert Solomon

    The Art of Client Service, with Robert Solomon

    Welcome to Episode 46, with Robert Solomon. He's the author of the must read book for anyone in agency account management, 'The Art of Client Service'.

    In this chat, we talked about:
    - why there are fewer account managers doing more with much less experience
    - why some people believe the account manager role is becoming extinct and what we both think about that
    - and why often the work of great account management isn't recognised.

    Robert also talks us through his approach to managing difficult client conversations. And we talk about so much more.

    Robert's book, along with his workshops and his coaching have become foundational to building a new culture of client service and collaboration at many organisations of all different types and sizes and geographies.

    Robert is the founder of Solomon Strategic, and he provides marketing counsel to ad agencies, clients, and those in marketing looking for behaviour change. Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. He was president and CEO of Rapp New York, president of direct and digital marketing at Ammirati Puris Lintas, General Manager of FCB Direct West and Senior Vice President and associate partner at Digitas.

    In this chat, we talked about:
    - why there are fewer account managers doing more with much less experience
    - why some people believe the account manager role is becoming extinct and what we both think about that
    - and why often the work of great account management isn't recognised.

    Robert also talks us through his approach to managing difficult client conversations. And we talk about so much more.

    Robert's book, along with his workshops and his coaching have become foundational to building a new culture of client service and collaboration at many organisations of all different types and sizes and geographies.

    Robert is the founder of Solomon Strategic, and he provides marketing counsel to ad agencies, clients, and those in marketing looking for behaviour change. Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. He was president and CEO of Rapp New York, president of direct and digital marketing at Ammirati Puris Lintas, General Manager of FCB Direct West and Senior Vice President and associate partner at Digitas.

    • 58 min
    What agencies can learn from management consultancies about account growth

    What agencies can learn from management consultancies about account growth

    Welcome to Episode 45. Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if you're curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business.

    This is going to be particularly relevant if you're working in healthcare communications, because Richard currently works for an independent healthcare digital agency, but was also working for a management consultancy where he was setting up the life science arm.

    Richard shares insight into:

    - how management consulting consultancies operate
    - what a land and expand approach looks like
    - and how you can differentiate yourself from any management consultancy that might be posing a threat to your client business.

    He also shared some top tips from his many years working in account management. I hope you enjoy this chat with Richard.

    If you're working in an agency account management role at any level, and you'd like a non salesy approach, to add more value to your clients and grow those existing accounts, then check out my Account Accelerator programme, starting again on 23rd September. If you'd like more details, drop me a line at jenny@accountmanagementskills.com and we can see whether it's right for you.

    • 50 min
    How to systemise account management in your agency, with Alex Raymond

    How to systemise account management in your agency, with Alex Raymond

    Welcome to Episode 44. In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform.

    We chatted about:
    - the importance of having a client development plan
    - the value of running quarterly business reviews
    - how to avoid client churn
    - and also how account management's going to evolve over the next three to five years.

    I hope you enjoy my chat with Alex and you can check out the details for KAMCon on the website which is https://kapta.com/kamcon

    A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. It's a playbook for growing existing business, a step by step process and a toolbox of strategies that you can take back to your agency and apply.
    https://www.accountmanagementskills.com/training On this page you'll also find testimonials from account directors and account managers who've been through the programme.

    • 50 min
    What's the role of Client Services Director in a copywriting agency, with Nina Whittaker

    What's the role of Client Services Director in a copywriting agency, with Nina Whittaker

    Welcome to Episode 43. This episode is for you if you're interested in the role of agency Client Services Director, or maybe you're just curious to see how our copywriting and content marketing agency works. Nina Whittaker is CSD for Stratton Craig, and she talked about everything to do with the CSD role:

    - the skills you need
    - the challenges you might find
    - and how she also adds value to her clients and keeps ahead of her clients' changing needs.


    I hope you enjoy the chat with Nina and have come away with a few ideas.

    A quick message about my Account Accelerator Programme. Designed for agency account managers and account directors, it kicks off again on 23rd September 2021. If you're interested, then go over to accountmanagementskills.com/training where you can find out more information about the programme. It's designed to take your agency from unpredictable project revenue to more predictable account growth.  

    • 49 min
    Top 10 tips for getting, keeping and growing clients from podcast guests

    Top 10 tips for getting, keeping and growing clients from podcast guests

    Creative agencies live and die by their ability to get, keep and grow clients.

    If you're a creative agency leader or in agency account management and want some useful insights and tips then listen to this episode.

    It's a compilation of soundbites from my guests who have shared some brilliant golden nuggets during the year I have been recording the podcast.

    • 22 min
    UK Creative Agency Recruitment Trends, with Phil Cookson

    UK Creative Agency Recruitment Trends, with Phil Cookson

    Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space.

    We talk about why agencies are struggling to hire right now, what they need to do differently to attract the right people, how the market is evolving.

    And there are also some tips for you if you are currently looking for a role and you want to find the right agency. I hope you enjoy this chat with Phil. I certainly did.

    A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It's designed to take you from unpredictable project revenue to more predictable account growth. #

    You can find more details on my website at accountmanagementskills.com/training or get in touch on LinkedIn Jenny Plant, or pop me an email jenny@accountmanagementskills.com

    • 51 min

Customer Reviews

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2 Ratings

BCHall ,

A big fan ;)

I recently pivoted my career to Director of Accounts for a digital & creative agency, and this podcast has been incredibly helpful. Assisting the learning curve and affirming my confidence to excel.

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