Creative Hustle Podcast Creative Hustle Podcast

In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Hassan discusses his content marketing strategy for his beauty brand, Haus Urban. He'll guide you through the following:
*Why it's important to have a clear point of view.
*How to pick a price point, and why it can make or break conversion rates.
*How video content helped bridge the familiarity gap between the brand and prospective customers.
*How to develop the kind of content that can be remixed and repurposed.
*Why the content should be reflective of the actual experience in real life.
*The importance of communicating to your audience without selling all the time.

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at bit.ly/2Hxehhk Use code: HUSTLEPOD for 20% off your first order!

In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Aaron walks us through his strategy and learnings for his recent theatrical events. He'll guide you through the following:
*Development of a campaign storyline
*How to pick a price point, and why it can make or break conversion rates.
*How he branded his show, and why consistency is key.
*Why the content should be reflective of the actual experience in real ife.
*Making the most of your resources.

Part 2 will be available next week!
Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at https://bit.ly/2Hxehhk Use code: HUSTLEPOD for 20% off your first order!

In this episode, Aaron & Hassan discuss the importance of reaching your customers outside of social media by creating and maintaining an email list, and what to do once you have one. Topics include:

•Using your offline events, shows, and networking opportunities to collect emails.
• Why you need exclusive consent before adding someone to your marketing list.
• Using your website as a portal to promote your email list and incentivizing prospective customers.
• Creating content for your emails that will engage your customers.
• How to create a sense of urgency and familiarity when reaching out.

Resources mentioned in this episode:
MailChimp: https://www.mailchimp.com
MailChimp Subscribe for ipad: https://apple.co/2JIm80S
SumoMe: https://www.sumo.com (Hassan refers to this as "App Sumo")
Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Bands have arrived! Our new microfiber skincare headband is the tool you didn't even realize you needed. Check it out here: https://bit.ly/2Hxehhk

In This Episode, Aaron & Hassan discuss how continuing to create, even when it's painful or inconvenient can pay off later. Today we cover:

•Making sure you're prepared for the next opportunity, whenever it shows up.
• Why all of your life experiences are leading you to where you need to be.
• How to not let rejection derail your progress.
• Why you want to be the kind of person that does a good job.
• Why being likable is more important than ever.

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the power of organization, and Hassan details his favorite tools and methods to make the most of your day. Today we cover:

• The psychology of organization: Why creative people resist process and order.
• Why you're not actually thriving in chaos.
• How to plan for your year, quarter, week and day.
• How to set yourself up to win daily.
• Creating a morning ritual you can count on to pull you through the day.

Resources from the hosts:
Hassan's favorite organizational tools:
Digital Planning/Notes: www.evernote.com
Music for Focus: www.focusatwill.com
Weekly Tasking Tool: https://bestself.co/products/weekly-action-planner
Life Planner: https://www.erincondren.com/lifeplanner-learn-more

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the traps your ego will set for you and how to jump over them. Today we cover:

• How the media you consume affects your subconscious.
• Why running your own race is the best path forward.
• How resentment of others bleeds into your work.
• Identifying jealousy vs inspiration.
• Understanding when there is a personal problem, vs when you made one up.

Resources from the hosts:
Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!