Creative Marketing, Collaboration & Community Growth in Real Estate w/ Annie Clougherty

Unlock strategic real estate leadership insights with Annie Clougherty — real estate professional at Compass and a proud member of Realm Global — as she joins host Debbie Lariviere on Real Estate Leadership Unlocked.

In this episode, Annie shares how creative marketing, collaboration over competition, and community engagement can elevate real estate businesses and deepen client relationships. Whether you're leading a team, scaling a brokerage, or building your personal brand, you'll walk away with actionable tactics you can implement right now.

This episode covers: • How collaboration beats competition in today's market • Creative and authentic video marketing approaches • Using video to educate and build trust with homeowners • Efficient content creation and batching strategies • Leveraging support and delegation effectively • Community-centered growth and intentional client experience • Hospitality-based leadership and thoughtful gifting

🔗 Connect with Annie Clougherty: Instagram: https://www.instagram.com/annieclougherty/?hl=es

Youtube: www.youtube.com/@annieclougherty-OrangeCountyre

LinkedIn: https://www.linkedin.com/in/annie-clougherty-43945b6/

Website: https://annieclougherty.com/

🔗 Connect with Us

Monter Coaching: https://montercoaching.comFollow Debbie Lariviere: @montercoaching

Subscribe for practical leadership and business insights that help scale smarter, lead stronger, and grow faster in real estate.

Chapters

00:00 — Intro: Leadership through creativity & community 01:15 — Meet guest: Annie Clougherty 02:24 — Collaboration over competition strategy 04:47 — Branding & co-brokering success 06:12 — Using personality in real estate marketing 06:50 — Creative video for luxury listings 08:48 — Content ideas beyond real estate 10:24 — Protecting listings while being memorable 11:09 — Video as homeowner education tool 13:03 — Becoming the trusted expert 14:50 — Tech tools real estate clients need 16:33 — Batch recording & content efficiency 18:18 — Delegating creative work and support roles 19:32 — Community engagement strategy 21:06 — Client gifting with intention 25:29 — Hospitality principles in business 30:49 — Team culture & collaboration 32:07 — Q4 motivation & agent engagement 36:21 — Vulnerability and leadership growth 40:06 — Final key takeaways 41:46 — Connect + closing thoughts