Creative Rebels David Speed & Adam Brazier

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This week's guests are Lucy and Chris, from dungaree fashion brand Lucy & Yak. They have grown from a small Depop page, to a hugely popular brand, passionate about sustainability, community and creating unique clothing for creative people. The company wouldn't exist, if not for a series of events Lucy and Chris experienced while travelling the world. It goes to show that too much planning will hide opportunities and sometimes it's better to just see what happens!

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Nir Eyal is an author, investor and behavioural scientist. Nir's first book, 'Hooked: how to build habit forming products' was a huge hit in the tech industry. Essentially it was a guide for companies to create emotional triggers around their products so that users would become 'hooked'.
His new book 'Indistractable' is a guide to resist distraction and take some power back over our time that is coveted by companies and advertisers the world over.

Chloe Brotheridge is an author, podcaster and anxiety coach. Chloe suffered acute anxiety as a child. After later conquering this herself she decided to help others to stop worrying and start feeling more confident. She says that no one was born with low self-esteem, it was learnt, so we can un-learn it!

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