Creatives In The Wild

Justine Mulliez

Wildly impactful conversations with creatives, freelancers and entrepreneurs in the outdoor industry. The outdoor industry has its own culture and value system that can be tough to navigate. And if that wasn't hard enough, freelancing is notoriously ambiguous and secretive. This podcast looks to change all that! Creatives In The Wild is all about providing you the tools, perspectives, and stories to help you feel connected and excited to grow your freelance business in the outdoors industry. Guests share the experiences, wisdom and best practices that have helped their businesses succeed so you can too.

  1. 7H AGO

    How to Use the ACT Framework for Lasting Change | 12 Weeks of Wintering Week 9

    Welcome to Week 9 of 12 Weeks of Wintering! We're exploring Transformation, how true change happens and why it takes more time than we think. Hear about the ACT framework (Awareness → Choice → Transformation) that my own coach introduced me to, and why it's been such a game-changer for understanding why new insights don't immediately translate into new behaviors. You'll learn: Why awareness is the crucial first step before any change can happen How to build the muscle of noticing before you can make different choices Why giving yourself time and grace is essential for lasting transformation 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    9 min
  2. FEB 5

    Which Persona is in the Driver's Seat of Your Life? | 12 Weeks of Wintering Week 8

    Welcome to Week 8 of 12 Weeks of Wintering! We're exploring Multitudes: the different versions of ourselves we carry within us and how to work with them intentionally. Hear about my own "achiever" persona: the competitive, driven version of myself that built my events business but also made my life unbalanced. You'll learn: Why we don't have to be just one version of ourselves How to identify which "persona" should be in the driver's seat for different tasks Why your default version of yourself can only get you so far 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    9 min
  3. JAN 29

    Your Micro-Actions Matter: Add Them to Your Everyday | 12 Weeks of Wintering Week 7

    Welcome to Week 7 of 12 Weeks of Wintering! We're exploring Values: the concepts that drive us forward and the principles we want to honor in our lives. Hear about my own value of autonomy and how it's shaped everything from my career choices to my daily life. But you'll also learn about something I've recently discovered: the power of honoring values in tiny, everyday moments. You'll learn: Why values serve as powerful compasses for decision making The difference between big overarching values and small, daily applications How tiny micro-actions can create a sense of fulfillment and alignment 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    8 min
  4. JAN 22

    What's Essential, Urgent, or Important as a Creative Business Owner? | 12 Weeks of Wintering Week 6

    Welcome to Week 6 of 12 Weeks of Wintering! We're exploring Essentialism: the practice of ruthless prioritization and figuring out what truly matters most. Hear about my own struggle with trying to pack too much into my calendar — both personally and in my business — and the toll it took on my energy and sense of aliveness. You'll learn: Why creatives and business owners are particularly vulnerable to non-essentialism The difference between what's essential, important, and urgent How saying no can take you further than saying yes 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    8 min
  5. JAN 15

    Your Self-Identity Can Be a Tool AND a Trap | 12 Weeks of Wintering Week 5

    Welcome to Week 5 of 12 Weeks of Wintering! We're reflecting on Identity and the creation of our sense of self. It's a paradox: A strong sense of identity can be incredibly powerful, but it can also become a trap. Hear my own story about how identifying as a "good snowboarder" kept me from taking risks, learning new things, and evolving in the sport I loved. You'll learn: Why we're sometimes afraid to change or evolve, because we're scared of leaving the old version of ourselves behind How rigid identities, especially ones given to us by others, can hold us back Why it's important to mourn old versions of ourselves as we evolve 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    8 min
  6. JAN 8

    Why It's Hard to Find Alignment as a Business Owner | 12 Weeks of Wintering Week 4

    Welcome to Week 4 of 12 Weeks of Wintering! This week, we're exploring Alignment: the place where your being meets your doing. Alignment is a word that gets tossed around a lot, but few of us know how to truly define it, even when we know we're feeling out of alignment. You'll learn: Why alignment is especially challenging for business owners It's a lifelong journey, not a one-time achievement How to give yourself grace as you continue refining what alignment means to you 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    8 min
  7. JAN 1

    Embrace Seasonality in Outdoor Industry Work (and Life) | 12 Weeks of Wintering Week 3

    Welcome to Week 3 of 12 Weeks of Wintering! We're diving into the power of Seasonality: both the natural rhythms of the outdoor industry and the cyclical nature of growth itself. Hear about my past work as an events producer in the skiing and snowboarding industry, when seasonality dictated everything about my business. You'll learn: Why seasonality is a pattern, especially in the outdoor industry How to anticipate highs and lows to plan strategically (or give yourself permission to rest) The difference between linear growth and cyclical growth 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    8 min
  8. 12/25/2025

    You Can't Out-Optimize Your Calendar: What's Your Capacity? | 12 Weeks of Wintering Week 2

    Welcome to Week 2 of 12 Weeks of Wintering! We're diving into the power of Capacity: understanding the time, energy, money, and space you actually have available to accomplish your goals (before taking action). Hear about my own reckoning with capacity when I became a mom, and the struggles I often see clients face around their capacity. You'll learn: Why you can't out-optimize your calendar A multi-step approach to managing your workload Why capacity and vision work best together 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.

    7 min
5
out of 5
13 Ratings

About

Wildly impactful conversations with creatives, freelancers and entrepreneurs in the outdoor industry. The outdoor industry has its own culture and value system that can be tough to navigate. And if that wasn't hard enough, freelancing is notoriously ambiguous and secretive. This podcast looks to change all that! Creatives In The Wild is all about providing you the tools, perspectives, and stories to help you feel connected and excited to grow your freelance business in the outdoors industry. Guests share the experiences, wisdom and best practices that have helped their businesses succeed so you can too.