Creatives WithAI™

Creatives WithAI™

Listen to hear in-depth discussions with some of the most influential and important industry leaders in fields such as design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, software, computer games and the performing arts. Through thought-provoking conversations, the podcast explores the ethical considerations, benefits, and drawbacks of using AI tools, as well as the opportunities and challenges that will arise in creative industries as AI becomes more prevalent. Whether you work in one of these industries or have an interest in the topic, the show offers valuable insights into the intersection of technology and creativity. Join David for engaging discussions with some of the brightest minds in the field.

  1. Is AI a Cheat Code for Creatives? Oscar Mitchell-Heggs Weighs In

    3 THG 10

    Is AI a Cheat Code for Creatives? Oscar Mitchell-Heggs Weighs In

    Oscar Mitchell-Heggs joins Lena Robinson to explore the evolving intersection of art, creativity, and artificial intelligence. Throughout the conversation, Oscar shares his unique perspective on how AI is reshaping the creative landscape, particularly in commercial and artistic realms. He discusses the benefits of using tools like ChatGPT for organisation and planning while expressing his reservations about relying on AI for creative output, emphasising the irreplaceable value of human emotion and experience in art. The dialogue also delves into the implications of AI for future generations of artists and the potential for AI to enhance creativity for individuals with disabilities. Listeners will gain insights into the importance of maintaining a balance between leveraging technology and preserving the raw essence of creative expression. Takeaways: Oscar Mitchell-Heggs discusses the duality of using AI in creative processes, balancing its efficiency with human emotion. AI's role in the creative world is evolving, prompting artists to adapt and embrace new tools. The conversation highlights the importance of asking the right questions when utilising AI for creativity. Higgs emphasises that while AI can assist, it cannot replace the human experience and emotion in art. The future of creativity may see a blend of human artistry and AI capabilities, reshaping how art is created. Oscar shares insights on how young artists can leverage AI tools to enhance their creative expressions. Links relevant to this episode: The Weeping Woman HijackHot Trash - Trailer - TV ENTERTAINMENT - NFTS Screening RoomOscar on InstagramJoshua Jost | LinkedIn Thanks for listening, and stay curious! //Lena

    44 phút
  2. Will AI in film solve the 'Monkey problem' with Tim Carter

    6 THG 9

    Will AI in film solve the 'Monkey problem' with Tim Carter

    Tim Carter, a seasoned tech executive, lawyer, and collaboration coach, shares insights from his 25-year career at the intersection of business, law, and technology. With a background as an intellectual property lawyer and product strategist, Tim has played a key role in building technology-based ecosystems across various industries. Now focused on the media and creative sectors, Tim is working to develop best practices and ensure creatives are safeguarded when it comes to the use of AI in the creative and film industries. In this episode, Tim discusses how AI is transforming filmmaking, particularly in areas like dubbing and dialogue replacement (the 'Monkey problem'), while emphasising that AI serves human creativity. He also addresses the challenges and ethical considerations of AI in the industry. Takeaways AI allows filmmakers to retain their creative choices while reaching broader audiences by providing seamless translations and lip-syncing in different languages (if you're old enough you'll remember the awful dubbing/syncing 'problem' on the original 1978 show 'Monkey').The use of AI in the film industry has positive impacts like quality when wanting to expand audience reach beyond language 'borders', and concerns i.e. potential job displacement.AI is a tool in service of human intent and creativity, enabling filmmakers to solve problems of speed, scale, repeatability, cost, and complexity. AI tools in the film industry can and will automate the creation of material while providing more flexibility for creative professionals.Safeguards are currently being put in place by actors' unions to protect their performances from being changed in post-production without their approval.Over the next three to five years, AI is expected to continue automating the creation of material and making it more accessible to a wider, more diverse audience than original films would have allowed.AI will enable improved collaboration between different creative departments, such as scriptwriting and visual artistry, from the beginning of the project i.e. massively improving initial pitch materials.The impact of AI on the industry will depend on how it's used and the collaboration between diverse stakeholders. Links relevant to this episode: Tim Carter | LinkedInMonkey (TV series) - Wikipedia Thanks for listening, and stay curious! //Lena

    60 phút
  3. From Nonprofit to Tech Pioneer: Peter's Journey and the Impact of AI on Business with Peter Guirguis

    5 THG 7

    From Nonprofit to Tech Pioneer: Peter's Journey and the Impact of AI on Business with Peter Guirguis

    Peter Guirguis shares his journey of starting his own business and how he used AI in his day-to-day life. He discusses using AI in copywriting, web design, app development, and advertising. He emphasises the importance of clear and concise messaging on websites and the use of AI to generate persuasive copy. He also mentions the use of AI tools like Play.io for advertising campaigns. Peter highlights the need for testing and experimentation in marketing strategies and the importance of tracking ROI. AI tools have saved Peter Guirguis both time and money in his business. He no longer needs to hire copywriters or spend hours crafting email responses. The productivity and time management benefits are significant, saving him hundreds of hours each month. David Brown highlights the lack of discussion around the actual impact and ROI of AI tools. Peter mentions the need for an AI tool that can compare different outputs and determine the best option for a given context. They also discuss the importance of being nimble in a changing job market and the value of vocational training and apprenticeships. Takeaways AI can be harnessed in various business aspects, including copywriting, web design, app development, and advertising. This empowerment allows business professionals to take control and make confident decisions.Clear and concise messaging is crucial for websites, and AI can help generate persuasive copy.AI tools like Plai.io can streamline the process of creating and optimising advertising campaigns.Testing and experimentation are essential in marketing strategies to track ROI and improve results. AI tools, by saving time and money in business operations, enhance efficiency and productivity.The actual impact and ROI of AI tools should be considered and discussed.Being nimble and adaptable is not just a suggestion but a crucial necessity in a changing job market. This adaptability prepares us to face challenges and be resilient.Vocational training and apprenticeships can provide valuable skills and job opportunities. Links relevant to this episode: What Is Direct Response Copywriting?Clayton Makepeace’s 3 traits every copywriter needs | The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefPlai: Better Digital Marketing Is Just A Few Taps AwaySwiftPress Support Website Thanks for listening, and stay curious! //david -- Tools we use and recommend: Riverside FM - Our remote recording platform Music Radio Creative - Our voiceover and audio engineering partner Podcastpage - Podcast website hosting where we got started

    55 phút

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Listen to hear in-depth discussions with some of the most influential and important industry leaders in fields such as design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, software, computer games and the performing arts. Through thought-provoking conversations, the podcast explores the ethical considerations, benefits, and drawbacks of using AI tools, as well as the opportunities and challenges that will arise in creative industries as AI becomes more prevalent. Whether you work in one of these industries or have an interest in the topic, the show offers valuable insights into the intersection of technology and creativity. Join David for engaging discussions with some of the brightest minds in the field.

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