Creativity for Good ft. Pedro Lerma

How do you use creativity for good? On this episode of Career Slay, Kelly Poquiz Burke interviews Pedro Lerma, CEO of LERMA/ Agency. Pedro shares his amazing career journey that started with his humble beginnings to now leading an award-winning ad agency with the mission, “Creativity For Good.”

Pedro emphasizes the importance of gratitude as a key theme that weaves throughout his career. He discusses the distinction between management and leadership and advocates for a vision-driven approach that inspires others. Pedro's leadership philosophy is deeply human-centered, valuing personal growth and relationships. We also talk about the need for brands to make genuine long-term commitments to social progress, and how he aspires to leave a legacy of channeling creativity for good by fostering unity and joy through their work.

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